off.net.mk

73

65

24

13

10

15

12

13

20

15

2

3

8

11

19

10

11

32

36

38

10

24

20

19

0 25 50 75 100

internet

traditional TV

traditional radio

traditional newspapers

traditional magazines

Daily, almost daily Weekly Monthly Less often Never

73

65

24

13

10

66

62

38

28

13

0 25 50 75 100

internet

traditional TV

traditional radio

print newspapers

print magazines

Macedonia C/SEE

0 20 40 60 80 100

internet

traditional TV

traditional radio

traditional magazines

traditional newspapers

> 5 hrs 4-5 hrs 3-4 hrs 2-3 hrs1-2 hrs 30-60 mins < 30 mins hard to say

0

1

2

3

4

5

0 5 10 15 20 250

1

2

3

4

5

0 5 10 15 20 25

internet

radio

TV

(Y) Average number of hours per typical day

(X) Average number of days per month

magazines

newspapers

Macedonia C/SEE

0

10

20

30

40

50

07:00 -9:00

9:00 -12:00

12:00 -16:00

16:00 -19:00

19:00 -24:00

24:00 -07:00

Macedonia C/SEE

0

10

20

30

40

50

07:00 -9:00

9:00 -12:00

12:00 -16:00

16:00 -19:00

19:00 -24:00

24:00 -07:00

Macedonia C/SEE

••

••••

70

62

43

19

17

16

4

4

3

69

63

45

24

13

21

22

8

5

0 25 50 75 100

smartphone

portable PC

stationary PC

tablet

smart TV

traditional mobile phone

TV device*

game console

e-reader

Macedonia C/SEE

81

79

71

59

54

53

32

0 25 50 75 100

smartphone

portable PC

stationary PC

tablet

trad. mobile phone

smart TV

game console

Daily, almost daily Weekly Monthly Less often Never

81

79

71

59

54

53

32

75

73

70

54

43

42

19

0 25 50 75 100

smartphone

portable PC

stationary PC

tablet

traditional mobile phone

smartTV

game console

Macedonia C/SEE

0

2

4

6

8

10

12

14

16

18

0 20 40 60 800

2

4

6

8

10

12

14

16

18

0 20 40 60 80

portable PC

stationary PC

tablet

(Y) Average number of days per month spent online

(X) Penetration of devices

smartTV traditional mobile phone

Macedonia C/SEE

smartphone

game console

94

84

75

87

75

65

0 25 50 75 100

TOTAL

TV + internet

internet in a few devices

Macedonia C/SEE

41

40

35

29

24

20

17

15

14

14

12

7

0 20 40 60

browsing websites, surfing

checking, answering e-mails

job, school related activities

using social networking services

messaging online (SMS)

searching a product seen on TV

playing games online

visiting program website

reading comments on social media

searching info about people on TV

sharing comments on social media

checking TV critics about the program

3127

212626

192122

152219

16161513

103

0 20 40 60 80 100 120 140

searching web pagesusing e-mail

using social networksreading articles on portals

job, education relatedusing communicators

listening to music onlinereading about brandsusing maps, locations

watching videovisiting forums, blogs

playing gamesbanking online

using price comparison sitesbuying online

writing blogs, reviewsinvesting online

PC stationary PC portable smartphone tablet

communicators

e-mail

social networks

videomusic

games

location, maps

visiting forums, blogs, discussion groups,

opinion services

writing blogs, comments,

reviews

job/education related

reading articles

searching

banking

buyingproducts

or services

price comparison

sitesreading about brands

investing

COMMUNICATIONENTERTAINMENT

PURCHASE PROCESS, FINANCESINFORMATION

•

•

• location

banking

buyingchecking

prices

visiting SM

brands

videomusic

games

communicatorswritingin SM

job/edu.

e-mailSN

investing

readingarticles

searching

81

55

42

41

18

13

13

13

12

73

50

18

32

18

12

19

8

17

0 25 50 75 100

internet

friends, family

advertising

TV

expert, specialist

print - magazines

brand's info

radio

print - newspapers

Macedonia C/SEE

67

54

51

45

35

35

34

34

29

70

53

62

49

31

33

24

35

27

0 25 50 75 100

friends, family

internet

expert, specialist

brand's info

TV

print - newspapers

advertising

print - magazines

radio

Macedonia C/SEE

0

10

20

30

40

50

60

70

80

90

0 20 40 60 80

(Y) Usefulness

(X) Credibility (top-2 boxes)

internet

friends, family

TVadvertising

expert, specialist

brand's info

newspapers

magazinesradio

78

62

48

45

31

72

50

35

40

28

0 25 50 75 100

private talks

TV

outdoor

press

radio

7555

0 25 50 75 100

internet

Macedonia C/SEE

33

31

26

25

22

17

13

11

9

21

22

23

18

18

22

8

9

9

0 10 20 30 40

presence of brands in SNS*

display advertising*

links in search engines

links in articles

video advertising*

e-mail advertising

mobile advertising

advertising in apps*

pop-up windows *

Macedonia C/SEE

50

64

42

39

35

28

27

24

15

14

4

30

20

39

17

28

26

22

15

8

0 10 20 30 40 50

web pages of brands

specialist www sites

internet shops

portals

forums, opinion services

social networking services

price comparison sites

blogs, video-blogs

auctions

Macedonia C/SEE

31

49

49

43

40

33

27

39

29

34

30

33

34

32

30

31

21

8

10

11

15

18

23

16

8

4

4

5

3

4

7

4

6

5

6

6

7

7

7

5

10

9

10

7

0 20 40 60 80 100

planning purchase

looking for new products, services

looking for information, opinions

choosing an offer, a product

finding the best price

finding the best supplier

shopping

sharing opinion

definitely yes (5) 4 3 2 definitely no (1) hard to say

60

83

78

76

74

66

57

69

54

69

71

67

70

63

58

61

0 20 40 60 80 100

planning purchase

looking for new products, services

looking for information, opinions

choosing an offer, a product

finding the best price

finding the best supplier

shopping

sharing opinion

Macedonia C/SEE

•

•

77

52

72

61

0 20 40 60 80 100

Research Online, PurchaseOn/Off-line

Purchase Online (e-commerce)

Macedonia C/SEE

26

22

20

19

17

16

16

15

11

10

9

8

7

4

4

3

2

0 10 20 30 40

clothingfood

electronicshygienetelecom

bookstourism

pharmacysport

automotiveparenting

homerepair

softwarefinances

subscriptionsAV records

Macedonia

C/SEE

17

11

11

10

9

9

7

7

7

6

4

4

4

3

3

3

1

0 10 20 30

clothingfood

tourismtelecomhygiene

bookssport

electronicspharmacy

automotiverepair

parentinghome

softwarefinances

subscriptionsAV records

Macedonia

C/SEE

6461

5957

5451

4645

42414140

3735

3329

26

0 20 40 60 80

electronicssoftwaretelecomtourism

sportbooks

automotiverepair

subscriptionsclothing

parentinghygiene

homefood

pharmacyAV records

finances

5143

3935

3428

2827

2625

242020

1818

1715

0 20 40 60

softwaresubscriptions

tourismsport

telecomautomotive

booksclothing

repairAV recordselectronics

financeshygiene

parentingfood

homepharmacy