Digital trends talk 2013
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Transcript of Digital trends talk 2013
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What is changing?
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THE NETWORKED SOCIETY
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Expect the unexpected
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The business model is changing
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Meet the new boss, same as the old boss
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Meet the new media magnates
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Good News: Rising digital demand
• Daily Mail in less than 5 years world’s second most popular news site (after NYT)
• Guardian has 200,000 paper buyers (down 12%), 4.4 million daily online readers, up 17% in Jan 13
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It’s good for journalism
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Not about saving journalism industry, it’s about saving journalism
• Not a museum• Not a national
Park• New roles – new
business model
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‘New’ models
• Guardian and Mail Australia • ProPublica• Mumsnet• Buzzfeed• BSkyB• Hyperlocal• Philanthropist (Omidyar, Bezos)• Cross subsidy (Fantasy football, gambling, dating)
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Not manufacturing, service networking
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Networking for value
• Have a management strategy: eg produce when your audience consumes
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Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type
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Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type
• Show the value of curation in a complex world
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Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type
• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value
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Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value• Networking finds (free) content – but also share
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Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value• Networking finds (free) content – but also share• Traditional values in a modern setting: critical,
independent, trust-worthy, experts in an uncertain world