Digital Trends - August 2016
Transcript of Digital Trends - August 2016
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Digital Trends that create a Bang!
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Instagram Stories
Instagram rolls out 24-hour Stories: Snapchat rip-off?
WHAT?
A slideshow of photos / videos that you can add to at any time, with each addition expiring 24 hours after being posted.
Import from your Camera Roll (but only what you’ve shot in the last 24 hours!):• A photo or video• Boomerang• Hyperlapse
Additions:• Draw on your image / video• Add text (plus a unique neon text feature)• Add an emoji
Source: http://blog.instagram.com/post/148348940287/160802-stories http://www.macworld.com/article/3104638/internet/how-to-use-instagram-stories-and-why-youd-even-want-to.html
WHERE?A new bar at the top of the main Instagram feed, with your friends’ profile photos. Once you tap on your friend’s photo, you can view their story, A plus sign icon on the top left corner allows you to create your own story.
No likes or comments, but there’s an option to send a
private message
How to optimize Instagram Stories for your business?• If an Instagram user follows your
brand, your Story will appear with a colourful ring on their tab. Hence, it is time to aggressively increase your follower count, so that you can reach as many user feeds as possible.
• Users are now more aware of your presence – that can be both a boon and a curse. Ensure that you do not flood their feed with low-quality and irrelevant content, or your followers can significantly decrease.
Instagram Stories vs. Snapchat Stories:Why it’s better for your business?
Source: http://simplymeasured.com/blog/instagram-stories-vs-snapchat-stories-what-it-means-for-marketers/#sm.000m712s197yeyd11mv1vqvq2ygxohttp://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/
Why Snapchat is less brand friendly:No heart icons for people to express their
approval, and harder to follow accounts as users have to know exact names to find
them.
Instagram is much bigger – Nike generated 80,000 views in 24 hours for an Instagram Story, while on Snapchat their
best video got 66,000 views
Brands can restrict their audience on Instagram Stories that is only available as a
paid tool on Snapchat (e.g. Heineken can restrict viewings to 21+
year olds)
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Olympics #Rio2016
Some of the best ads by sponsors…
Procter & Gamble, “Thank You, Mom – Strong”https://www.youtube.com/watch?v=MQ3k6BFX2uw
Samsung, “The Anthem”https://www.youtube.com/watch?v=tBxMpuiBO7Q
Dick’s Sporting Goods, “The Contenders”https://www.youtube.com/watch?v=euWyybLTDwU
How do brands work around legislations such as Rule 40?
Source: http://www.afr.com/technology/social-media/rule-40-and-the-absurdity-of-olympic-social-media-20160728-gqfx37
What is Olympic’s Rule 40?Restricts athletes, unofficial sponsors and other businesses from using “Olympic-related terms” on social media
Read about the main prohibitions: http://www.adweek.com/news/advertising-branding/here-are-many-many-ways-your-business-can-get-trouble-tweeting-olympics-172699
Oreo’s Super Bowl Tweet
Oreo took advantage of the 2013 Super Bowl 30-minute blackout by tweeting “You Can Still Dunk In The Dark”. This real-time, witty advertisement won the night and was retweeted 10,000 times in one hour!
How do brands work around legislations such as Rule 40?
Specsavers takes advantage of Olympics blunder!
In the 2012 Olympics, the flag for South Korea was mistakenly displayed for a North Korean match. Specsavers capitalized on this mix-up by displaying an advert in several newspapers showing the South Korean and North Korean flags with the Specsavers slogan “should have gone to Specsavers”.
Paddy Power paid for billboards near Olympics 2012 venue with a cheeky statement!
The Irish bookmaker claimed to be the “Official sponsor of the largest athletics event in London this year!” only to mention in parentheses that they meant an egg-and-spoon race in the town of London in France.
And latch on to topical events to share a broader message…
Mini USA, “#DefyLabels”https://www.youtube.com/watch?v=CwXzaz4bl5M
Dove and Blush, Is that you? | #ChangeTheRhymehttps://www.youtube.com/watch?v=2XMKzhcDXPM
Both these ads were launched during the Olympics #Rio2016 Season
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Google AdWords: Expanded Text Ads
Before & After
Source: http://www.wordstream.com/blog/ws/2016/05/25/google-expanded-text-ads
Bigger Headline&
Extra Long Description
Expanded Text Ads
What does this mean for our brand?• More text means greater visibility • According to early reports, CTR can
increase by up to 20%
Source: http://www.wordstream.com/blog/ws/2016/05/25/google-expanded-text-ads
This is just a place holder for what the insight is for.This needs to be replaced.This is just a place holder for what the insight is for.This needs to be replaced.
Thank You