Digital Transformation in a Connected World

DIGITAL TRANSFORMATION IN A CONNECTED WORLD

Neo4j – The World’s Leading Graph Database

What is the most powerful database in the world?

The internet

Genetic Ancestry of One Single Corn Variety

A Linkedin Profile

GRAPH DATABASES

What graphs are aboutWhat they’re good at

Your first dip!

AGENDA:

WHAT IS A GRAPH?

A way of representing data

DATA DATA

Relational Database

Good for:


• Well-understood data structures that don’t change too frequently

• Known problems involving discrete parts of the data, or minimal connectivity

Graph Database

Relational Database


Good for: • Well-understood data structures

that don’t change too frequently • Known problems involving discrete

parts of the data, or minimal connectivity

Good for: • Dynamic systems: where the data

topology is difficult to predict • Dynamic requirements:

the evolve with the business • Problems where the relationships in

data contribute meaning & value

THE PROPERTY GRAPH DATA MODEL

A Graph Is

ROAD

TRAFFIC

LIGHTS

A Graph Is

HA

S

AVAILABLE

HOTEL

ROOMS

AVAILABLE

A Graph Is

KNOWS

KN

OW

S

KNOWS

WO

RK

S_AT

WORKS_AT

WORKS_AT

COMPANY

STANFORD

STU

DIE

D_A

T

KNOWS

NEO

COLUMBIA

STU

DIE

D_A

T

STUDIED_AT

STUDIED_AT

NAME:ANNE

SINCE:2012

RELATIONSHIPS

NODE

PROPERTY

A Graph Is

NAME:ANNE

SINCE:2012

A Graph Is

Use of Graphs has created some of the most successful companies in the world

C34,3%B

38,4%A3,3%

D3,8%

1,8%1,8% 1,8%

1,8%

1,8%

E8,1%

F3,9%

NEO4j USE CASESReal Time Recommendations

Master Data Management

Fraud Detection

Identity & Access Management

Graph Based Search

Network & IT-Operations



Fraud Detection


Graph Based Search


VIEW

ED

GRAPH THINKING: Real Time Recommendations

VIEWED

BOUG

HT

VIEWED BOUGHT

BOUGHT

BO

UG

HT

BOUG

HT

“As the current market leader in graph databases, and with enterprise features for scalability and availability, Neo4j is the right choice to meet our demands.” Marcos Wada

Software Developer, Walmart



Fraud Detection


Graph Based Search




Fraud Detection


Graph Based Search


GRAPH THINKING: Master Data Management

MANAGES

MANAGES

LEADS

REGION

MANAGES

MANAGES

REGION

LEADS

LEADS

COLL

ABO

RATE

S

Neo4j is the heart of Cisco HMP: used for governance and single source of truth and a one-stop shop for all of Cisco’s hierarchies.



Fraud Detection


Graph Based Search




Fraud Detection


Graph Based Search


OPENED_ACCOUNT

HAS IS_ISSUED

GRAPH THINKING: Fraud Detection

HAS

LIVES LIVES

IS_ISSUED

OPE

NED_

ACCO

UNT

“Graph databases offer new methods of uncovering fraud rings and other sophisticated scams with a high-level of accuracy, and are capable of stopping advanced fraud scenarios in real-time.”

Gorka SadowskiCyber Security Expert



Fraud Detection


Graph Based Search


GRAPH THINKING: Graph Based Search

PUBLISH

INCLUDE

INCLUDE

CREATE

CAPT

URE

IN

INSO

URCE

USES

USES

IN

IN

USES



Fraud Detection


Graph Based Search


SOURCE SOURCE

Uses Neo4j to manage the digital assets inside of its next generation in-flight entertainment system.



Fraud Detection


Graph Based Search




Fraud Detection


Graph Based Search


BROWSES

CONN

ECTS

BRIDGES

ROUTES

POW

ERS

ROUTES

POWERSPOWERS

HOSTS

QUERIES

GRAPH THINKING: Network & IT-Operations

Uses Neo4j for network topology analysis for big telco service providers



Fraud Detection


Graph Based Search


GRAPH THINKING: Identity And Access Management

TRUSTS

TRUSTS

ID

ID

AUTHENTICATES AUTH

ENTI

CATE

S



Fraud Detection


Graph Based Search


OWNS

OWNSC

AN

_REA

D

UBS was the recipient of the 2014 Graphie Award for “Best Identify And Access Management App”



Fraud Detection


Graph Based Search


Neo4j Adoption by Selected VerticalsSOFTWARE FINANCIAL

SERVICES RETAIL MEDIA & BROADCASTING

SOCIAL NETWORKS TELECOM HEALTHCARE

WHY GRAPHS?

IntuitivnessSpeedAgility

Intuitivness

Speed

“We found Neo4j to be literally thousands of times faster than our prior MySQL solution, with queries that require

10-100 times less code. Today, Neo4j provides eBay with functionality that was previously impossible.”

- Volker Pacher, Senior Developer

“Minutes to milliseconds” performance Queries up to 1000x faster than RDBMS or other NoSQL

A Naturally Adaptive Model

A Query Language Designed for Connectedness

+

=Agility

CypherTypical Complex SQL Join The Same Query using Cypher

MATCH (boss)-[:MANAGES*0..3]->(sub), (sub)-[:MANAGES*1..3]->(report)WHERE boss.name = “John Doe”RETURN sub.name AS Subordinate, count(report) AS Total

Project ImpactLess time writing queries• More time understanding the answers • Leaving time to ask the next question

Less time debugging queries: • More time writing the next piece of code • Improved quality of overall code base

Code that’s easier to read: • Faster ramp-up for new project members • Improved maintainability & troubleshooting

CYPHER

Ann DanLoves

CYPHER

Ann DanLoves

(Dan)(Ann) -[:LOVES]->

CYPHER

Ann DanLoves

(:Person {name:”Ann"}) –[:LOVES]-> (:Person {name:"Dan"})

CYPHER

Ann DanLoves

Node Relationship Node

(:Person {name:”Ann"}) –[:LOVES]-> (:Person {name:"Dan"})

CYPHER

Query: Whom does Ann love?

MATCH (:Person {name:"Ann"})–[:LOVES]->(whom)

RETURN whom

CYPHER

Users Love Cypher

openCypher

Impact on the Business

Neo4j is ultra efficient &normally needs far less hardware

than any alternative

How?

Increase revenue

• Do new & impossible things • Faster time-to-market

Reduce cost

• Lower infrastructure costs

How?• Value from data relationships • Batch to real time • 1000x faster

THANK YOU!

Database storage

Big Data

Pre-computed Queries & Algorithms

Real-time Queries & AlgorithmInstructions

Applications

Digital Transformation in a Connected World

Technology

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