Covering Strategy, Culture, Communications, Business Process,

Innovation, Technology & Data

© 2016 all rights reserved Ion Technologies LTD

DIGITAL TRANSFORAMTION FRAMEWORK

STRATEGY& CULTURE

STAFF &CUSTOMER

ENGAGEMENTPROCESS &

INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +

=DIGITAL

TRANSFORMATION= DIGITAL TRANSFORMATION

CHANGE BLOCKS FOR DIGITAL TRANSFORMATION

STRATEGY& CULTURE

STAFF &CUSTOMER

ENGAGEMENTPROCESS &

INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +

=DIGITAL

TRANSFORMATION

DIGITAL TRANSFORMATION STRATEGY REQUIRES CLOSE ALIGNMENT WITH CULTURAL CHANGE

A good digital transformation strategy can easily be unpicked if the organisational culture objects to it.

MARKET

Competitors

3 RESOURCES

Time

4CUSTOMER

Volume

2YOURSELF

Diagnosis

1

1

DIAGNOSIS

2

DIRECTION

3

DETERMINATION

STRATEGY& CULTURE

STAFF &CUSTOMER

ENGAGEMENTPROCESS &

INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +

=DIGITAL

TRANSFORMATION

TRANSFORMATION PLANNING PROCESS

A digital transformation framework evolves over three cycles. PHASE 1: DIAGNOSIS Throughly diagnose the business challenges (external help advised).

PHASE 2 DIRECTION: present the strategic options for transformation based upon the Ionology quadrant and supporting data.

PHASE 3: DETERMINATION Determine which strategic play you’re going to make using the 7 Principles of Digital Business Strategy Framework

Milemarkers Projects Tasks7

Customer Volume

How Customer Perceives Your Business Lens Lock [ _________]5 6

DIGITAL TRANSFORMATION FRAMEWORK STRATEGY& CULTURE

STAFF &CUSTOMER

ENGAGEMENTPROCESS &

INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +

=DIGITAL

TRANSFORMATION

© 2016 all rights reserved Ion Technologies LTD

YOURSELF

CUSTOMER

MARKET

RESOURCES

Diagnosis

Strategic Ambition

Competitors

Proposition

Force=ma

Volume Time

Talent

Cash

1 3

2 4

Task

Intent

Unique Value Proposition

YOURSELF

CUSTOMER

MARKET

RESOURCES

Diagnosis

Strategic Ambition

Competitors

Proposition

Force=ma

Volume Time

Talent

Cash

1 3

2 4

Task

Intent

Unique Value Proposition

DIGITAL TRANSFORMATION MICRO ANALYSIS

MARKET

Competitors

3 RESOURCES

Time

4CUSTOMER

Volume

2YOURSELF

Diagnosis

1

Customer Volume

How Customer Perceives Your Business

Lens Lock [ _________]5 6

Milemarkers Projects Tasks

7

IONOLOGY QUADRANT - USE DATA TO PLOT CURRENT & FUTURE POSITION

MARKET

Competitors

3 RESOURCES

Time

4CUSTOMER

Volume

2YOURSELF

Diagnosis

1

0

25

50

75

100

M1 M2 M3 M4 M5 M6

Advocacy Attention Authority Prime

© All Rights Reserved

GROWTH PROFILE PER QUADRANT

MARKET

Competitors

3 RESOURCES

Time

4CUSTOMER

Volume

2YOURSELF

Diagnosis

1

POSSIBLE PLAY…TALENT HEAVEY

CASHHEAVY

TIME HEAVEY

MORE INFORMATION ON THE IONOLOGY DIGITAL TRANSFORMATION FRAMEWORK

Ionology have produced over 200 transformation strategies. None of them have ever been written documents. All of them have been explainer videos.

In a test carried out by Ionology in partnership with a client company in Dublin, we sent out a written PDF of the transformation strategy to all staff. Less than 2% of the staff downloaded it. 1% admitted to have skim read it.

When the strategy was presented as a sequence of short videos, 80% of staff watched it. For more information on the software used go to http://www.ionology.com/digital-transformation-software/

To review the introductory training course on digital transformation or to find out more on how to use the framework go here: http://www.ionology.com/digital-transformation-training/

NB: This framework is under copyright. While you can use it on a personal basis within your organisation it can not be used commercially without full written consent of the author or via a partnership agreement. To become an Ionology partner go

here: http://www.ionology.com/become-a-partner/

STRATEGY& CULTURE

STAFF &CUSTOMER

ENGAGEMENTPROCESS &

INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +

=DIGITAL

TRANSFORMATION