digital-telepathy, Inc. Pr 2.0 Workshop
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Transcript of digital-telepathy, Inc. Pr 2.0 Workshop
![Page 1: digital-telepathy, Inc. Pr 2.0 Workshop](https://reader034.fdocuments.net/reader034/viewer/2022051817/54805fe05806b5b35e8b4975/html5/thumbnails/1.jpg)
Public Relations 2.0Public Relations 2.0New Web, New Tools, New Web, New Tools,
New OpportunitiesNew Opportunities
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Traditional PR
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Traditional PR
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Traditional PR
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What is Web 2.0?
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Recognize Any of These Sites?
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What is Web 2.0?
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Major Publications Take Notice
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• Participation, not Publishing
• Rich User Experience
• User as a Contributor
• Radical Trust
• Tagging, not Taxonomy
• Radical Decentralization
Web 2.0 is…
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Web 2.0Web 1.0
Web 1.0 vs. Web 2.0
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• More Channels for Communication
• Feedback Encouraged
• Increased Brand Awareness
• Positive Association with a Brand
• Builds a Community
• FUN!
Why it’s Important
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Case Study – Blend Tec
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Case Study – Blend Tec
• Sales jumped 43% since video launch• Traffic increased by 650% • 3.7+ million views on YouTube (iphone)• 1.5+ million views on Revver (iphone)• 9,000+ diggs
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Public Relations Embraces Public Relations Embraces Web 2.0 TechnologiesWeb 2.0 Technologies
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Techniques & Tools
Press Releases• Optimize your releases• Create a compelling headline• Take advantage of free services
Blogs• Be a passionate expert, write consistently, take a stance, offer
RSS feeds• Submit to bookmarking sites, share news with community, engage
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Techniques & Tools
Social Media Releases• digital video, audio (podcasts), images, social bookmarking
Social Networking Sites
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Techniques & Tools
Online Newsroom/Press Center
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Techniques & Tools
Online Newsroom/Press Center
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ConclusionConclusion
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Conclusion: Words of Wisdom
•Embrace New Media
•Facilitate Conversation
•Be Open & Authentic
•Track Your Results
•Think Unconventional
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Q & A
Presentation available on SlideShare