Guerilla PR 2.0
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Transcript of Guerilla PR 2.0
Hard to notice, all alike
EXPLODED
Drop in the ocean
Conventional approaches
Too expensive
Doesn’t work…
Content consumption
shift
Looking for stories
Being born isn’t news
Bored of new rounds
Got story?
PROTAGONIST
Sequence
Conflict
Unique
Unique
FELIX BAUMGARTNER October, 2012 (39Km)
Unique
ALAN EUSTACE Google exec, 2014 (41.42Km)
LIVE PITCHING
LIVE PITCHINGJust came off the stage
LIVE PITCHINGJust came off the stage
Having a coffee
LIVE PITCHINGJust came off the stage
Having a coffeeEngaged in conversation
LIVE PITCHINGJust came off the stage
Having a coffeeEngaged in conversation
Working on my laptop
Tips & Tricks from the trenches
Don’t try to get published
It’s not about you
Are you trendy?
Become trendy
If interested, I’ll let you know!
https://medium.com/the-organizational-storyteller/storytelling-checklist-how-to-know-if-you-have-a-good-story-2fe33390e044#.d02ojiwww
DO NOT INSIST
They don’t care
Too busy
PR is dead
Lower reach every day…
Start building an audience!
SOCIAL MEDIA
Content platforms: Medium, Instagram, Snapchat
Work on your content
Do not outsource it
No one has time!
Don’t wait until product launch
CONTENT STRATEGY
72%
Engage target
Build relationships
Cover their talks
Ask them questions
Do video
Interview them
UNIQUE CONTENT
GONEWSLETTER
Investing in distribution?
Cheaper to pay!
THANK YOU!!
Alex Barrera (@abarrera) [email protected]
http://medium.com/the-organizational-storyteller
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
