Digital Technology & Social Media Upskilling for Entrepreneurs – Day 2WORKPLACE EDUCATION MANITOBAMARTIJN VAN LUIJN – MVL CONSULTING

Welcome – Day 2Smart Digital Marketing & Customer Engagement

AGENDA• REFRESHER & PADLET• TAILOR TO YOUR AUDIENCE.

WHO DO I TARGET?• WRITING APPROPRIATE TO

YOUR AUDIENCE• POWER OF ASSOCIATION• BE THE MASTER OF YOUR OWN

DOMAIN• WEBSITE DEVELOPMENT, BUILD

YOUR OWN OR HIRE A PROFESSIONAL?

• WEBSITE STORY BOARDS

Tailor to your audience

Whatever it is that you sell or offer, it is important to understand your target market. Before we can decide HOW to target your customers, we need to understand WHO they are! How to define your target customer:o Understand the problem you can solveo Draw a picture of your ideal customero Who will gain from the value you have to offer?o What is my target area (geographic, demographic etc)o Look on the inside. What knowledge and expertise do we have?

Exercise

Choose a partner and help each other drawing your ideal customer/client.

Appropriate writing for DT&SM

When you are posting your products, specials or services on Social Media you want everybody to see and share this, right?!

Here are some ground rules: (no brainer) Correct grammar, sentence structures and punctuation Optimize your writing for each social media network Use his/her royal highness the #HASHTAG Use appropriate language based on your audience discovery Test, track & trace (use Facebook’s Pages tools etc) Use images (wait? what? That’s not writing!) Imagine you are a friend of the reader Be meaningful Never ever lie! Call to action Keep it short (and include a link!)

“

”If you don’t think there is any magic in writing, you probably won’t write anything magical.

TERRY BROOKS

Exercise ~ Collaborate

Write a ONE paragraph example post for Facebook. Remember to keep it short!

Write an example post for Twitter not using more than 140 characters

Power of Association

Power of Association

Having your brand recognized online in association with a major company or product, that is related to your products, is very powerful. It creates a sense of recognition and establishment with your customers. This marketing method is as old as advertising itself and proven very strong online as well. How do you accomplish this? Use product and company logo’s (with permission!) Request an endorsement where possible Share product or company video’s and social media post Ask for a give-away or price draw promo product from Company A

It is important to strike a fine balance and not to overuse this strategy as it will appear desperate.

Be the master of your own domain!

A domain name is basically your internet address, but more importantly, it’s how people recognize and find you online. It is extremely beneficial for anyone looking to create an independent business website to invest a small amount of money to register their own domain name and pay for their website’s hosting. Neither will cost a significant amount of money but are essential in order to have control over your own domainIt’s important to remember that a domain name is like a piece of property - whoever registers the name, owns it. Therefore, it’s imperative that you register your own domain name through a domain name registrar. Afterward, you can choose an appropriate website hosting company which will house the computer files for your website. By having control over your own domain you can ensure that should something happen and your current hosting provider is no longer available, you can easily direct your domain name to a new host.

Domain name registrars

www.who.is to search domain names and find out WHO owns the domain name.

Website development – Mobile access

Website storyboard

Organizational Creative

Exercise – Create your own story board

Use the ORGANIZATIONAL and CREATIVE story boards templates to create your own website story board. If you already have a website, think about how you could change or add the site based on what we have learned so far. Feel free to collaborate with the others!