Digital Strategy for Discover

Kayla Samuels

Target Audience •  Young adults with young

careers •  Aged 21-30 •  Social media, mobile focused

Big Idea •  Technological boom

•  Millenials

•  Social Media

•  Online advertising

Social Media •  Instagram

•  Pinterest

•  Snapchat

Online Advertising •  Blog posts

•  Buzzfeed

•  Lists

Mobile •  Interactive •  Visually appealing •  Infographics

K P I •  Next six months

•  New customers

•  New “followers”

Budget •  $50,000

•  Online marketing

•  Social media outreach

Summary •  Improvement!

•  Move up from here

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