Digital Pharma #3.1 GPMD
59
2014
Transcript of Digital Pharma #3.1 GPMD
- 1. 2014
2. 2 1 5 0 36 6 8 5 0 0 0 comScore Media & Video Metrix, , 15+, 2013 3. ComScore Video Metrix, June 2013, Worldwide 15+ 3 56 743 000 38 40 48 56 57 61 65 166 326 - 150 300 450 53% 33% 48% 44% 5% 58% 60% 60% 24% 4. 6-14 15-24 25-34 35-44 45-54 55+ 114 261 254 220 180 175 218 10 28 28 23 20 18 23 4 15-24, 261 28 comScore Media & Video Metrix, , 15+, 2013 5. +134% +180% +86% +186% +198% +415% +267% ! TNS Web Index. , 12-54, 100 000+, 20122013 7,408 12,7045,990 15,830 2009 2,013 > 800 . . < 800 . . 6. 7,202 10,191 12,126 12,436 13,756 6,195 8,894 12,022 11,901 14,779 - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 2009 2010 2011 2012 2013 1,529 1,995 2,348 2,593 2,752 3,336 4,326 5,183 5,171 6,076 3,588 5,496 7,424 7,522 8,797 3,036 4,351 5,427 5,305 6,069 1,909 2,916 3,766 3,746 4,841 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 2009 2010 2011 2012 2013 12-17 18-24 25-34 35-44 45-54 TNS Web Index, , 12-54, 100 000+, . 09 . 13 6 : 25-34 7. TNS Web / TV Index, , 12-54, 100 000+, 2013 47% (Medium&Light TV viewers) 71% 53% 18-34 7 47% 20%* 73% 31%* * Light TV viewers 8. 5 4 8 16 77% 17 Telefonaktiebolaget L. M. Ericsson, Russia. 2013 The New Multi-screen World: Understanding Cross-platform Consumer Behavior. Google August 20128 9. GPMD 10. Lifestyle 23 664 000 , 735 000 000 TNS Web Index, 12-64, 100 000+, 12-64, 2013 11. 11 TNS Web Index. 12-64, 2013, 100 000+ 50% 78% - 12. 23,664,000 27,966,900 14,167,200 11,661,800 10,135,400 2,132,000 5,579,100 3,875,900 3,398,100 1,845,300 2,305,500 GPMD Youtube** * IMHO Mail Videomore Ivi Smotri.com Zoomby * .. , . ** TNS Web Index, 12-64, 100 000+, 2013 GPMD 12 80% 13. 1 40 180 2 1 39 569 3 38 685 4 38 674 5 38 333 6 35 586 7 33 603 8 32 194 9 -3 31 332 10 31 212 11 2 30 852 12 29 841 13 28 523 14 26 590 15 24 26 320 16 26 255 17 DISNEY 25 278 18 25 001 19 23 448 20 22 270 1 18 795 2 1 18 354 3 18 316 4 18 122 5 18 055 6 16 469 7 14 953 8 14 103 9 -3 14 053 10 2 14 049 11 13 989 12 13 027 13 12 835 14 12 557 15 12 269 16 12 228 17 24 11 718 18 DISNEY 11 711 19 10 660 20 10 625 12-54 12-17 18-35 TNS WebTV Index, , 12-54, 100 000+, 2013 GPMD - 1 3 096 2 2 979 3 2 859 4 1 2 830 5 2 626 6 2 507 7 2 344 8 2 181 9 DISNEY 1 990 10 1 953 11 -3 1 947 12 1 877 13 2 1 875 14 1 798 15 1 622 16 1 600 17 1 511 18 1 432 19 1 431 20 2X2 1 406 13 14. 12-17 18-24 25-34 35-44 45-54 55-64 51% 52% 53% 47% 46% 51% 49% 48% 47% 53% 54% 49% TNS Web Index. , 12-64, 100 000+, 2013 11% 23% 27% 18% 14% 7% 12-17 18-24 25-34 35-44 45-54 55-64 GPMD 50% 50% GPMD 14 15. comScore Video Metrix, , 6+, 2014 33 563 000 15 ComScore VMX 16. : 17. GPMD 5- GPMD 17 18. MID-ROLL ( % ) PRE-ROLL ( ) PAUSE-ROLL ( ) POST-ROLL () , ( ) ( ) 18 ALL-ROLL pre/mid/pause/post-roll 19. 78% 2012 2013 2014 2,6 . 6 . 12,7 . 20,6 . 25,7 . 35 . 50/50 70/30 90/10 All-roll SMART-roll 2014 35 000 000 , TNS Web Index, , 12-64, 100 000+, 2013 GPMD 19 20. ..... - roll KPI 20 21. - - - 21 22. : 23. : , , 23 24. Mobile (VAST) () (TNS) - Mobile - : 2014 24 25. Smart TV (VAST) ( ) (TNS) Smart TV - : 25 2Q 2014 26. : 27. pre-roll , (, , ) -, , call-to-action fullscreen Play Fullscreen -, Video Billboard , - GPMD 27 28. - WOW- Ad Selector GPMD 28 29. (, , ) , - 29 30. , call- to-action - , . 30 31. fullscreen Play Fullscreen 31 32. -, , 32 33. Video Billboard , - - . : LOOK AT ME, FurFur, Wonder, The Village, Hopes and Fears 33 34. : 35. 35 36. Dove . Tvigle.ru , 8 . 36 2 200 000 2:44 Digital + BTL Dove 37. Tvigle.ru . . . . 37 1 500 000 2:08 Reebok 38. +100500, Axe . 38 1 000 000 5:12 Product placement Axe +100500 39. , , 2:51 Dom2.ru 200 000 900 000 39 40. Dom2.ru 40 . Dom2.ru 4 . , . , , . . : - : - Dom2.ru, - : , , 240*400, 5:00 98 000 41. 41 1500+ : , , , Real-time YouTube 3 : 42. 42 COUB 10- , . 20132014! COUB.com , , . COUB : (- + ) ( Coub) ( Coub VK http://vk.com/coub_vk) http://coub.com/badgrandpa 4+ . http://coub.com/view/4fsqp9s COUB: 1 000 000 760 000 6 000 likes/shares/reposts : http://coub.com/view/bnvh 43. 2 900 000 10:56 Kit-Kat Now.ru 43 Kit-Kat 44. 9 200 000 ( ) Kinopoisk.ru - , , Kinopoisk.ru 44 Clear 45. [email protected] ! 46. 46 47. , 47 48. 48 49. 49 50. , 50 51. 51 52. 52 53. Lifestyle 53 54. 54 55. 55 56. 200 100 . 56 57. 640 000 9 300 000 3% CTR Coca-Cola, NOW.RU TNT-Online.ru , . . 57 Coca-Cola 58. 2 , , ; , , ; ; 6:31 Dom2.ru 120 000 1 500 000 58 59. 9 181 233 92 000 000 - Kinopoisk.ru - , . Kinopoisk.ru 59 Clear
