The name of the artist being in large print is important in informing fans which concert it is. Being large will also attract more attention.

The date is also important as it allows audience to know the date of the concert

The sponsors at the bottom are a form of synergy and will promote both the supporters and artist.

The font used across the website and poster is not too bold and rigid but also not too fancy and curvy.

In addition, the use of a ‘sans serif’ font is often used in media texts as it tends to be more readable that a ‘serif’ font.

The website where the tickets are sold are also important in informing fans of where to buy the tickets

The poster also has a tint to add a romantic vibe which coincides with the background on the website.

The roses connotes the romantic nature of the artist therefore attracting the targeted audience.

The hat and earring on the model symbolises the R&B culture. Though this is just a sample image we will ensure that we copy the style of the model as it fits with the brand identity.

The emotion seen on the face of the model also connotes the romantic nature of him. We will also ensure that in the photos, our artist comes across as emotional and contrasting the typical male expectation of masking one’s emotions.

I have also made the website generally quite simplistic and have avoided clutter as this comes across as more appealing and organised.

The banner provides all relevant information whilst the newest album cover is advertised to promote the artist’s newest music along with an actual image so that fans/target audience members associate the music (later down the page with the) with the face.

The beige/peach background matches the poster background thus supporting this recurring theme of a romantic but sad vibe (as referred to previously).

Being able to listen to the songs on the album is significant in giving fans and viewers of the website an insight into the genre and feel of the videos.

Advertising the price is important in attracting fans to buy the album

The windows are relevant in the symbolism in the album title: ‘Windows to the Soul’

The social media links o the website are also important in addressing a larger target audience and creating conversation as a way of indirect marketing for the artist