Digital Media Cluster Action Plan

Screen Image & Sound Cluster

Digital Media Innovation – A West Midlands Action Plan

Errin WG, Brussels 25Sept08

David Furmage

Digital Media Policy Lead &Screen, Image & Sound Cluster Manager

Regional Government, UK.

044 121 503 3397www.advantagewm.co.uk

[email protected]

Presentation Outline..

Sector profile andCluster Activities

Innovation andNew Markets

EuropeanEngagement

Key Observations

Engage Industryin transformation

Opportunities inDigital Media

Profile – West Midlands, UK

Population 5.3 million9% of the UK population

Birmingham, 2nd City only to London

Diverse mix of cultures

West Midlands is a UK leader in Digital Media

Profile – Backing Digital Media

… DM=50,000 regionally, creative & cultural = 7.3% UK, 1.8m

Influences Everyone…leisure and lifestyle business & communications

Influences Everyone…leisure and lifestyle business & communications

£30m+ invested in sector£20m influenced to 2010

window of opportunity now!

Regional Strengths in West Midlands…

20% UK Games Production

serious gamesUK hub, co-funded SGI, global thought leader


Film active region For production



Interactive mediaTop New media agencies




Interactive mediaTop New media agencies

Talent. Higher education. Easy to reach. low costTalent. Higher education. Easy to reach. low cost

BIRMINGHAMmajor digital

hub for UK

MUSIC PRODUCTIONBirmingham top 5 global destination for diversity




Sector & Cluster Activities

screen agency

£4m film £.6m dev

£1.2m convergence readiness

£5m Digital MediaCommercial innovation


screen agency

IDM £1m+ SG Proof of concept,

demos, champions

£4m film £.6m dev




screen agency

£7m SGI HUB IDM £1m+ SG Proof of concept,

demos, championsresearch & business

£4m film £.6m dev




screen agency

£7m SGI HUB IDM £1m+ SG Proof of concept,

demos, champions

Eastside Birmingham

Creative Space, Hubs… Creative Space, Hubs…

research & business

up to £6b all partners

400-600 creative

businesses

12,000Students by 2012

£4m film £.6m dev



cultural offer

New Opportunities in Digital Media

£5m from AWM = £10m ring-fenced for the regionPart of which can be spent with partners

from the UK and abroad.

Commercial return, budgets £20K-£1.5m

£50m over 2 yearsNon televisionDigital Media

Channel 4 Commissioning Hub for 4IP in Birmingham

New Opportunities in Digital Media

£5m from AWM = £10m ring-fenced for the regionPart of which can be spent with partners

from the UK and abroad.

Commercial return, budgets £20K-£1.5m

£50m over 2 yearsNon televisionDigital Media

people working together in new ways to creategroundbreaking

Ideas

Channel 4 Commissioning Hub for 4IP in Birmingham

What is Digital Media?

Digital television, digital radio, internet and mobile


Digital television, digital radio, internet and mobile

Screen, Image & Sound ClusterAll ‘digital creative industries’

Film, television, animation, interactive media, games, radio, music, digital imaging


Digital new media includes…

Computer aided social networks

Pix

el Le

arn

ing

4IP at Channel 4 embraces

‘content or technologies allowing a more complex,

interactive relationship and allowing users to create, modify and comment on

content. Peer to peer and file sharing

technologies

Collaborative knowledge networks

On-line Journalism

and Broadcasting

Imagined and alternative life

networksImmersiveLearning

anything interesting

we’ve Missed..!

idea Journey from seed to product launch

Crucial to engage with each business that wants to grow with a unique journey, others a clear way understanding…

…the journey

Engaging the Industry – client journeys

idea Journey from seed to product launch

Business Link provides the glue to make these journeys more effective

SME Journey from start-up to maturity and growth

Information journey so knowledge can be accessed when its needed

understanding…

…the journey

.

Engaging the Industry – client journeys

Engagement is more than Sign-posting Funds

Funds and Opportunities not enoughbusinesses must adapt & grow to exploit them

Business changeManagement, project, skills, recruitmentteam development, sales & marketing

Engagement is more than Sign-posting Funds

Funds and Opportunities not enoughbusinesses must adapt & grow to exploit them

Transformational changeDigital convergence, helping traditional companies re-invent themselves

Business changeManagement, project, skills, recruitmentteam development, sales & marketing

Partnership brokering new collaborationsIdentifying industry trends

10 At Market

Com

merc

ial &

VC

TLR - Technology Readiness Levels

9 Final proving

5 Validation-real

2 Concept/application formulated

4 Validation-lab

1 Basic Principles

3 Proving concepts

6 Prototype demo-lab

8 Test and demo

7 Prototype demo-real

Univ

ers

ity

TSB

Clu

ster

Inn

ovati

on

Innovation and New Markets

MOST OF THE FUNDING WE’VE MENTIONED SO FAR IS HERE!

10 At Market

Com

merc

ial &

VC

TLR - Technology Readiness Levels

9 Final proving

5 Validation-real

2 Concept/application formulated

4 Validation-lab

1 Basic Principles

3 Proving concepts

6 Prototype demo-lab

7 Prototype demo-real

Univ

ers

ity

TSB

Clu

ster

Inn

ovati

on

Inn

ovati

on F

un

din

gPro

of

of

con

cep

t

Dig

ital M

edia

Fund

Near

Mark

et

Inn

ovati

on

8 Test and demo

Innovation and New Markets

£1m

£10m+

£.75m

ACF

Film, DevelopmentOther Cluster

European Engagement

CReATEresearch agenda CI/ITC

Innodealpioneers in funding

plus others..!

InnomediaNew funding model DM

In Summary… Digital Media in West Midlands

UK leader in Digital Media

Channel 4 4IP opportunity to build on our strengths

Business transformation

European project engagement

Thinking ‘outside the box’

Welcoming international partnerships

Innovation and ‘At Market’ Strategies integrated

West Midlands…the heart of digital media

thank you for listening!

[email protected]

Digital Media Cluster Action Plan

Education

Transcript of Digital Media Cluster Action Plan