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Digital Marketing Training in Bangalore by PapSys Technologies
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Transcript of Digital Marketing Training in Bangalore by PapSys Technologies
PPC (Digital Marketing) Training By
PapSys Technologies
1. Google Ad-words - PPC2. Bing Ad Center (Yahoo&Bing)3. Facebook Ads
Papsys Technologies Provides Google Adwords, Bing Ad center and Facebook Ads PPC Training on Live Projects.
Class – 1 Search Engine Marketing(SEM)
• Introduction to SEM
• Organic Vs Inorganic Searches
• What is PPC (Pay Per Click)
• Benefits and Importance of PPC
• Setting up a Google Adwords and Adwords Express account, Bing Ad Center
Class – 2 Adwords Keys
• PPC Advertising Routing
• CTR(Click Through Rate)
• Impressions
• CPC(Cost Per Click)
• Quality Score
• Display URL
• Destination URL
Class – 3 PPC Campaign Setup
• Setting Up a Campaign and Name
• Campaign Network Type
• Display Devices
• Location
• Bidding & Budget
Class – 4 Ad Groups
• Create an Ad Groups
• Create an Ad Copies
• Call To Action Ads
• Ads Preview
Class – 5Keywords
• Keyword Research
• Types of keywords
• Keyword Selection
• Add keywords to Ad Groups
• Diagnose Keywords
Class – 6Quality Score
• Understand Quality Score
• Improve ad quality
• How Does Google Determine Which Ad is shown where
• How Does Google Determine What You Pay
Class – 7Tools and Analysis
• Change History
• Google Analytics
• Keyword Tool
• Traffic Estimator
• Placement Tool
• Ad Preview and Diagnose
Class – 8Landing Page
• Landing Page
• Special Landing Page for PPC
• Importance of landing page
• landing page Vs. Ads
• Landing Page Optimization
Class – 9 Budget & Bidding
• Budget per day
• Display of results within the specific time frame (selection of time)
• Changing Budget as per requirements
• Concept of Bidding
• Effects of Quality Score on Bids
• Google Automated Bids
Class – 10 PPC Reporting
• Keywords Performance
• Campaign Performance
• Ad Group Performance
• Ad Performance
Eligibility
Graduates with good communication skills and adequate knowledge of internet related terms and technologies (Students pursuing graduation are also allowed).
Thank You