Digital Marketing Company Bangalore | Digital Marketing Agency Bangalore

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EXPERTS IN DIGITAL MARKETING

Transcript of Digital Marketing Company Bangalore | Digital Marketing Agency Bangalore

E X P E R T S I N D I G I TA L M A R K E T I N G

Digital Marketing Overview

Digital marketing is the process of increasing the visibility of a company or a product through electronic devices and mediums.

Digital marketing is among the processes that help the companies build their online presence and communicate with the target audiences through the online mediums such as social media, video marketing, and content marketing.

One of the major elements of digital marketing is SEO (search engine optimization).

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Why are people going online?

The online space has evolved and it has got answers to all our questions. Be it our shopping needs, travel bookings or finding jobs, everything is available on the web.

Besides, the usage of smart phones and tablets to access the web too has turned out to be one of the reasons that people are moving online.

However, here are the major reasons that make people go online:

To educate themselves Create social connections Research Share For entertainment

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Digital Marketing Objectives

The ultimate goal of digital marketing is to ensure that the company builds a target audience on the web and reaches out to them to further add to their customer base and revenue.

Besides, here are the major objectives that every digital marketing company should aim for:

To build social image of the brand

To create presence of the brand across the web

To reach out to the target audience available online

To increase visibility of the brand across various online platforms

To create its online customer base

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Benefits of Digital marketing

Digital marketing is the need of this era. Every small or large business ensures to be indulged in digital marketing to create an online presence. Here are some valid reasons for which a company has to have a digital marketing strategy:

Assures effective results

Engaging the target audiences becomes easier

Creates brand image

Reduced marketing costs

Increased exposure of the brand

Real time results

Builds connection with the consumers

Helps generating revenues

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Elements of your website

Search friendly design

High-quality images

Consideration of fonts and colors

Strategically placed images and content

Efficient search engine that enables effective search

Social media integration

Accurate contact details with google map

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Search Engine Optimization (SEO)

SEO is the process of optimizing a website to ensure its visibility across the web. Search engine optimization ensures to bring a website among the top results on the search engines. One of the major elements of SEO is to have a search website. SEO helps to get as much as traffic to the website organically.

Major elements of SEO are:

Obtaining quality back links

Content marketing

On-page and Off-page optimization

Keyword research

Optimized Alt Image Tags

Initial Analysis

Keyword Research

Competitor Analysis

Meta Tag Creation

SE Submission & Directory

SubmissionsSocial Bookmarking

Blog Articles & Press Release

Link Building

SERP Report

Search Engine

Optimization Process

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Advantages of SEO

Cost effective

Increased traffic

Convenient local and global reach

Long term keyword positioning

Higher sales

Awareness of brand

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Pay per Click (PPC)

Pay Per Click, most commonly known as PPC is the paid form of advertising. This advertising model brings direct traffic to the website, as and when the ad is clicked by the users. The PPC experts create campaigns considering the company’s budget and accordingly set bids for the ads. Keyword research is a major element of PPC campaigns as these keywords are displayed at the top of the ads.

Some of the major elements of PPC are:

Adding relevant keywords

Splitting ad groups

Timely reviewing the keywords as per the impressions

Refining landing pages

Ensuring the click-through rate

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Advantages of PPC

Real time traceability

Enhances local visibility

Can be run with a small budget too

Controlled and customized campaigns

Ability to monitor ROI

Ensures immediate results

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Social Media Marketing (SMM)

Social Media Marketing is the process of reaching out to the customers through the social platforms such as Facebook, Twitter, You Tube, Pinterest, and others. Social media is one of the most relevant mediums that are being used to communicate directly with the customers and to even influence them. Understanding the significance of the social media, even the small companies are managing their businesses on social platforms and using them as the medium to directly communicate with the audiences.

Advantages of SMM

Brand recognition

Helps to create brand authority

Increases traffic

Enhanced customer experiences

Creates a dedicated user base

Communicates the business objective

Expands the customer base

Helps connecting with the audiences

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Online Reputation Management

Reputation management is one of the crucial factors for every brand. Companies hire experts for this task. However, with the growing usage of internet, online reputation management too has become a major factor to be considered. Here, the company has to keep a check on the reviews of the company being posted on various online platforms including social media. They even have to revert to these reviews cautiously so as to maintain the brand’s position.

The major elements of online reputation management are:

Reputation evaluation

Monitoring the news

Managing the negative reviews

Taking care of reverse SEO

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Benefits of Hiring a Digital Marketing Company

Not everyone can specialize in digital marketing. Thus, for businesses who wish to get the most out of the digital marketing, it is advisable to hire digital marketing company. They hold an expertise in PPC, SEO, SMO, or all the major elements of online marketing. Thus, while you look forward to enhance your digital marketing strategy, consider obtaining services from digital marketing companies.

Technical expertise

Ensured conversion rates

Set targets for SEO and SMO

Knowledge of competitive analysis

Updated knowledge of market trends

Value for money

Expert assistance of SEO, SMO, and PPC professionals

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Our Certifications

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If you want to get an affordable web design for your business then

Contact Us:

website: www.urwebby.com

Email: [email protected]

Phone: 080 - 46647799