AMIT SINGH (Amit is a Customer Experience Measurement & Market Research Professional) Phone: +91-8007194747 E-Mail: mailtoasingh@gmail.com LinkedIn - in.linkedin.com/in/amitksinghindian/

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GLOBAL DIGITAL SNAPSHOT

DIGITAL AD SEGMENT- KEY TRENDS

Internet advertising will become the largest advertising segment. Global total Internet advertising revenue is forecast to grow from US$135.42bn in 2014 to US$239.87bn in 2019, a CAGR over the period of 12.1%. Mobile’s growth means it will exceed display in 2018. Display Internet advertising revenue was the second-largest component of Internet advertising revenue in 2014 and maintains a solid 7.9% CAGR to 2019. Yet mobile Internet advertising revenue’s rapid growth of 23.1% CAGR means that it will overtake display by the end of the forecast period. Video exhibits the fastest growth in wired Internet advertising. Although video Internet advertising revenue comprised only 4.7% of total Internet advertising revenue in 2014, it has been identified as a major potential source of growth for publishers and broadcasters alike due to the increased adoption of tablets and the rise of IP-delivered video services. Rising from US$6.32bn in 2014 to US$15.39bn in 2019 at a 19.5% CAGR, video Internet advertising’s rate of growth will exceed all other sub-segments of wired Internet advertising revenue.

We Are Social’s new Digital, Social and Mobile in 2015 report indicates that 2015 will see more impressive consumer numbers as digital landscape will emerge and evolve exponentially than before. Total Population – 7.210 Billion Active Internet Users – 3.010 Billion Active social media accounts – 2.078 Billion Active mobile social accounts – 1.685 Billion

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CHALLENGE FOR MARKETERS

KINETIC SOCIAL- DIGITAL SOLUTION FOR EVERYTHING

As brands invest more in paid social media to reach customers, they need solid strategies and technology to evaluate the spend and success of their efforts. Kinetic vision simplifies the social marketing strategy as for them, Social is not just a channel, it’s everything and we practice it everyday. At Kinetic, we take the time to get to know you and really understand your business, goals and challenges. Together, we identify the personal service and technology that best meets your needs. Kinetic’s social marketing platform and team of experts help brands create welcome, engaging and empowering experiences for consumers. Our powerful, intuitive technology reflects how the modern marketer thinks and works. We combine that proactive innovation with strategic thinking at every step to deliver quality encounters that delight consumers, build brand value and drive sales.

1. Strategic Service - Our premium offering, Strategic Service is the total turnkey solution for our client’s social campaigns

2. Managed Service - Our client’s dedicated campaign management team oversees every aspect of your social success.

Internet advertising will increasingly become device-agnostic. Mobile Internet

advertising revenue contributed 16.7% of total Internet advertising revenue in 2014, from less than 5% in 2010, but device categorization is blurring at a rapid pace as smartphones and tablets increasingly converge in size, and wearable interfaces such as watches begin to make an impact. To navigate in this environment, advertisers should be asking what types of content generate greatest consumer engagement rather than whether people are reading a website on a mobile device. The digital world passed some impressive milestones in 2014. This means marketers need to rethink much of their current approach to communications, especially in digital media. Critically, audiences are fully in control of their mobile content experiences, so advertising’s key task must evolve from trying to find audiences and to trying to find ways to keep audiences interested and engaged. Our focus must evolve from a broadcast paradigm in which media planning was largely driven by a quest advertising efficiency, to a context planning approach that is more focused on driving greater marketing effectiveness

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3. SaaS- Co-created with marketers, our social marketing platform powers your campaign, including a special Transition Service to help teams build their in- house social marketing muscle.

LIVE BETTER WITH KINETIC

KEY DIFFERENTIATION- The Kinetic Social Platform offers a variety of unique SaaS offerings built to meet the critical needs of every advertiser. The platform is streamlined for advertisers to manage campaigns instead of learning systems. Kinetic Social’s Managed Services offers superior customer service that maximizes the power of the platform coupled with industry knowledge of experienced campaign managers. Kinetic Social is a Facebook Preferred Marketing Developer (PMD) & Twitter Marketing Platform Partner (MPP). Kinetic Social works closely with the two developers to continuously innovate in social customer’s modeling.

Kinetic Social’s Platform saves advertisers time and eliminates wasted ad spend by simplifying paid ad buying, execution, monitoring and optimization for Facebook and Twitter. Kinetic Social is a one-stop shop that pieces together all of the campaign workflow including creative, content creation and incorporating Facebook’s Power Editor features. Features like auto-pacing ensures staying within budget with the opportunity to over-deliver on inventory.

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OVERVIEW OF KINETIC RUN CAMPAIGNS

FACEBOOK

ü Mobile click-through rate is up 22% YOY, pointing to Facebook’s continued development of mobile-optimized ad units such as Carousel Ads.

ü Video continues to grow, accounting for almost 30% of advertiser spend on Facebook, while also generating the lowest effective cost per click for any ad type this quarter ($0.20).

ü The Retail vertical saw CTR improve for the third quarter in a row, with an average CTR of 2.1% in Q2. This should continue to rise in Q3 as Facebook continues to develop its Dynamic Product Ads offering.

TWITTER

ü We saw a universal drop across effective cost per thousand (eCPM), click (eCPC) and engagement (eCPE) on Twitter for Q2. As Twitter continues to improve its content discovery capabilities and make video a focus area, we expect this trend to continue into Q3.

ü The Retail vertical had the lowest eCPE ($0.16) out of any vertical for the 5th straight quarter. This is in line with Twitter’s emphasis on direct response and recent acquisition of TellApart, a leader in e-commerce marketing intelligence.

PINTEREST

ü Pinterest officially announced its ads API in Q2, including Kinetic Social as an official Pinterest Marketing Developer Partner for Ads.

ü We are already seeing strong performance for advertisers in this new program and look forward to working with new ad solutions including the newly released cost per engagement (CPE) and cost per action (CPA) bid types.

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CLIENT’S DELIGHT

Running social ads for brands is a complex task and Kinetic Social greatly simplifies that process. Kinetic Social provides context for effective social ad spends through managed, strategic and SaaS services for Twitter and Facebook. The Kinetic Social Platform frees the advertisers from multiple native media buying softwares by streamlining all aspects of the campaign creation and management services.

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NEW OPPORTUNITIES – KINETIC SOCIAL PLATFORM

1. KINETIC SOCIAL PLATFORM PROVIDES CAPABILITIES TO HELP BRANDS AND ORGANIZATION:

ü To grow business by understanding consumer sentiment and evaluating the impact of marketing campaigns at real time.

ü To make better decisions and strategies across a wide range of functional areas. üü To improve the customer experience by responding quickly to issues and reports. üü Influence and intimacy - Social media amplifies the “relationship” in customer

relationship management (CRM). Consumers trust their peers. And companies have the ability to aggregate and segment consumer data fairly easily.

üü Scale and speed - Social media channels enable marketers to reach more customers faster, dynamically, and with greater precision. It can take months of planning, creative development and media purchases to launch a print ad campaign, compared to the immediacy of Twitter and Facebook campaigns.

üü Lower costs - Social media offers dramatically lower costs to precisely target and engage audiences across multiple channels, segments and locations.

2. TOTAL MOBILE VIDEO TRAFFIC OVER THE NEXT 6 YEARS WILL BE MORE THAN 22 TIMES THAT OF THE LAST 6 YEARS.

Video is increasingly becoming part of other online content including news, advertisements and social media. Over-the-top providers like YouTube and Netflix primarily drive video streaming growth. User behavior is changing, resulting in video being consumed in larger quantities – including when people are out and about – and on all types of devices.

Kinetic services like Video Page Post on Facebook and Video cards campaign on Twitter can help organization to create top of mind awareness and revenue stream for brands.

3. SHARING THE MOMENT

The 2014 football world championship was one of the biggest social media events of 2014. Football fans shared their experiences by texting, talking and posting on social networks. The event generated 26.7 TeraBytes (TB) of traffic, the data equivalent of 48.5 million digital photos plus 4.5 million voice calls. 75,000 spectators generated 1.5 TB of data traffic during the final match – a rate 5 times higher than the average busy hour traffic and equivalent to 9 billion social media posts. Social media records were broken worldwide. 88 million users generated 280 million interactions regarding the final, making it the most discussed sporting event ever on Facebook. A record 618,000 tweets per minute were posted when Germany beat Argentina.

Kinetic social platform can engage with multiple OTT partners to take the advantage of such massive data consumption opportunity. This will not only help the get more traffic but a new avenue to create a business opportunity. The next generation products will capitalize the

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customer’s latent need and will also generate additional demand by demonstrating the utility and value out of new services.

NEW DEVELOPMENT FROM KINETIC

Kinetic Social Launches Creative Studio to Guide Advertisers in Developing Unique Content That Excels in Social Kinetic Social has launched Creative Studio to help advertisers create and curate on-brand content that delights audiences and excels on social. Creative Studio is a full-service offering, helping brands create authentic moments for initiating conversations that move beyond product-centric ad messaging. Built for client teams who lack the experience developing creative for paid social advertising or who simply want a partner to handle their social creative, Creative Studio help brands create cohesive social solutions at every step in the process. Clients who leverage Kinetic’s Creative Studio have access to a team of creative directors, designers, copywriters and technologists who understand the subtlety of integrating a brand with social. These teams can assist with a brand’s complete creative needs from copywriting and graphic design to interactive digital experiences.

Kinetic Social SaaS Platform Developments for Twitter and Multivariate Testing Suite Kinetic Social expanded its SaaS platform with a new Multivariate Testing Suite and enhanced Twitter ad planning and execution capabilities; to simplify sophisticated media buys for advertisers. Kinetic Social's Testing Suite supports paid advertising campaigns across Facebook and Twitter, offering users a cross-platform perspective of media performance. Advertisers use the Multivariate Testing Suite to quickly build and optimize large-scale and A/B tests for maximum performance, all while harnessing social's unrivaled potential for audience learning. With the power of the Multivariate Testing Suite, thousands of creative and targeting combinations are instantly generated and available for delivery and analysis. The Multivariate Testing Suite helps brand marketers quickly learn about large and complex audiences. With this tool, media buyers can spend with confidence as they monitor campaigns in real time and seamlessly reallocate budgets in response to the data provided by the tool.