Xerox Case Solution

8/3/2019 Xerox Case Solution

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A

PRESENTATION

ON

XEROX CORPORATION


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XEROX is one of the largest business process and document

management company in the world. It is known for offering

document technology. In 2010, URSULA M. BURNS was started as the 20th mast powerful

women in the world by Forbes and she was the 1st African

American woman to lead such a large publicly traded company and

also features in the list of worlds most influential woman CEOs.

This case focuses on URSULA BURNS journey and her ascent to thetop post at XEROX.

BURNS story is all about determination hard work and loyalty.

XEROX is known for offering document technology services,

software, supplies for graphic communication & office printing

purposes.

In 2000 the technology bubble burst leaving XEROX in grip of rising

debt.


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This debt was so increasing that the analysts began to speculate

whether XEROX might have to file for bankruptcy.

At this time she decided to leave, but seeing her potentiality she wasforced to stay back & this time she was promoted to a higher rank.

She put all her leadership skill to restore the profitability and fight

the competitors.

Her biggest task was to reinvent and guide XEROX amidst a volatileglobal economy and improve its dwindling stock price and she

achieved.

She was an achiever with a fast paced working style who created her

own style of work.

Thus despite being a black woman from a not too-well-to-do familyshe gained success & thus she broke the glass ceiling.

She is an ideal for stability of tenure.


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IDENTIFICATION OF THE PROBLEM

In 2000, US SEC (SECURITIES AND EXCHANGE

COMMISSION) made an investigation in which

they found that Xerox corporation was not

properly accounting for revenues regarding

office equipments it leased to customers & as

per result they had to pay fine of 10 $ mn &

reduced the sales and profit & they enteredinto verge of bankruptcy.


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STATEMENT OF PROBLEMS

During late 1990s Xerox reorganized its sales forceand carried out corporate restricting. This was not

implemented smoothly it resulted into dissatisfied

employees, furious, customers and lost sales.

In late 2000 the US SEC founded that the companywas improperly accounting for revenues associated

with office equipments it leased to customers, as a

results they had to pay fine of US 10 mn to settle the

changes. Xerox found itself neck deep into trouble Other problems that worsen the situations are.

(Cont)


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STATEMENT OF PROBLEMS

A. Economic Slowdown

B. Exchange rate

C. Intense competition from rivals

HP & Canon

Y2K fears/millennium bugs

D. High-end black and white business

E. Reorganization of work force


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Fight competition for preparing low-

priced printers by cutting cost &working within a limited budget to

increase the sales.

STATEMENT OF OBJECTIVES


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INDIVIDUAL

DEVELOPMENT

INDIVIDUAL

DEVELOPMENT

INDIVIDUAL

DEVELOPMENT

RISK TAKING

INDIVIDUAL

DEVELOPMENT

ORG.

CULTURE


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EMPLOYEES

FINANCE COST

PRODUCT DEVELOPMENT

STATEMENT OF AREAS OF CONSIDERATION


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SWOT ANALYSIS

STRENGHT:-I. Strong corporate brandII. Successful implementation of benchmark

WEAKNESS:-I. Operation in an ever changing, fast pace market dynamics.

OPPURTUNITIES:-I. An outstanding customer service

II. Focus on environmental features of product

III. Acquisition of ACS (Affiliated computer service)

THREAT:-

I. Tough competitorII. Growing pressure on companies to become carbon neutral


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COURSES OF ACTION

ENERGY EFFICIENT PRODUCT THROUGH RESEARCH &DEVELOPMENT:

PROS:

I. It will help to provide a differentiated product than that ofrivals.

II. Low cost product with high benefits of usage of product thanthat of rivals.

III. If environmental sensitivity with market approach ismaintained it will help in responding environmental

preferences to customer & will attract the customer to buy &it in turn increase sales & profits.

CONS:

I. It is costly

II. It is time consuming


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Statement of conclusion

We therefore conclude that even though the 1st

quarter of 2000 & 3rd quarter of 2009, the companyssales was reduced. Due to Ursulas creditability & fastpace working style she was able to settle the situation& she made the Xerox corporation successful & shewas stated as 20th most powerful women.

Total quality management should be maintained sothat there can be continuous improvement in the

product and with that, customers needs & expectationshould be fulfilled.


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PLANS OF ACTION

1. REDUCTION IN WORKFORCE:-

Large scale layoffs of employees was made& 20000 cut-of job was done to reduce the cost.

2. NEW PRODUCT LINE INTRODUCED:-38 new products was introduced for

increasing the sale.

3. REVIVED DIVIDEND:-

The dividend which were discountedearlier were revived, so that stakeholder arestayed back.

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