Cover Letter from Daniel M. Christensen 2014

Daniel M. Christensen DanielMChristensen@Gmail.com 516.492.8606

Dear Hiring Manager,

Catch your eye and keep you reading. Be concise. Be interesting. Successfully provide a glimpse into my personality. Don’t

overshare; I need you to want to learn more. To want to ask questions and have a conversation about where I’ve been. Discuss what

I’ve done. And most importantly, what I’ve accomplished and how I can bring value. This is my challenge: In one page or less, I must

be compelling and stand out. Keep you interested. Make you want to keep reading. All while knowing, on average, I have your

attention for about 5-7 seconds. My goal (as with all things I do), is to surpass expectations; give 110%. This would entail keeping

your attention for about 10-15 seconds. Wish me luck!

So before I lose you, let me suggest you review my résumé now. I’ll wait here…

I recently moved to the Raleigh area. Born in New York, I worked in South Florida the past four years. Most recently, I

worked for a chain of arcades and restaurants across Florida called GameTime (similar to Dave & Busters). I was the Director of

Marketing, and I independently managed all the marketing and advertising efforts. Bottom-to-top, I was the turn-key marketing

solution. I managed a graphic artist and a small sales team, but most campaigns started and ended with me; from creation and

development, to execution and analysis. It was a large company with a small marketing team. I was trusted to take initiative and do

whatever necessary to obtain new customers and gain repeat business.

Prior to GameTime, I worked at Zimmerman Advertising; one of Florida’s largest advertising agencies. As an Advertising

Account Executive, I was tasked with keeping the client happy; above all else. My primary responsibilities were to manage the

deadlines, workflows, calendars and expectations on both the agency and client side. As the point-of-contact for White Castle (the

client) to the creative, media and digital teams (the agency), and vice-versa, I acted as liaison for all.

Before entering the marketing/ advertising world, I spent several years as a network engineer and system administrator. I

was a self-taught I.T. professional. If it could be done on a computer, I’ve troubleshot, repaired, built, installed and/or updated it.

I’ve managed entire corporate networks, user directories and other technicians. I learned how technology works, how people use it

and where it’s going in the future. It’s no surprise digital marketing is my professional passion of choice.

Thank you if you’ve made it this far. I appreciate and value your time. I hope you review my résumé. And most importantly,

I hope you’d like to speak about any opportunities you may have.

If you’d like to obtain more information on me, please answer this (bad) riddle: When we want more information on a

person, what’s the first thing we do? [Pause for dramatic effect]

We Google them. And if I’m a candidate of interest, I’m sure you’ll do so for me. So, because you’ll Google me, I created a

digital identity; a showcase for how I can build a digital brand from nothing. Google “BecauseYouGoogledMe,” or visit

BecauseYouGoogledMe.com You’ll find a portfolio of my work. It’s my digital footprint at your fingertips.

Respectfully,

Daniel M. Christensen

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Daniel M. Christensen Digital Marketing Brand Manager

DanielMChristensen@Gmail.com Morrisville, NC 27560 BecauseYouGoogledMe.com 516.492.8606

Overview:

I am a creative and analytical person who passionately tracks digital, social and cultural trends. I believe SEO, native advertising and content marketing are the lead generation tools that will attract new customers and gain repeat

business. I’m an information-junkie, constantly experimenting and learning.

Recent Work Experience:

GameTime - Arcade, Family Restaurant and Sports Bar Davie, FL Director of Marketing April 2013 – October 2014 As Director of Marketing, I managed all in-house marketing efforts; engineering turnkey marketing solutions. Above all, I built awareness for the GameTime brand. Specifically, I managed, bottom-to-top, all promotional campaigns, online advertising, web analytics, SEO techniques, social media pages, content creation and e-mail marketing. Creative Design

Designed mockups of artwork and wrote all marketing content. Supervised in-house graphic artist and determined the campaign look. Edited and published content across brand communications. Wrote taglines, promotional details, blogs, press releases, social media posts, web content, corporate presentations, e-mails, collateral and creative briefs. Search Engine Marketing

Developed strategy for, and managed, all Google AdWords campaigns. Increased click-through-rate, from less than 1%, to greater than 3.5%, in one year. Obtained 4.8 million total impressions during same period. 93% of ads, across all campaigns, appeared on the first page. All growth was achieved undert budget. Web Management

Produced and published content, via WordPress CMS, for corporate website. Designed the layout and page flow for GameTime’s new website (gametimeplayers.com) . In coordination with Google Analytics and AdWords, ran multivariate keyword testing to develop brand’s SEO strategy . Social Media

Designed and published content for Facebook, Twitter, Google+ and more. Utilizing Facebook Insights, Ads Manager and customer research, Facebook engagement increased by 700% in one year. In addition, other social media platforms grew engagement by over 200% with no advertising spend. E-mail Marketing

Designed and wrote e-mails via Constant Contact. Created a customer loyalty mailing list, growing contacts via in-store collateral and online sign-ups. Contacts increased by 250/month, on average. In one year, open rate increased, from less than 5% to greater than 16%.

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Daniel M. Christensen Digital Marketing Brand Manager

DanielMChristensen@Gmail.com Morrisville, NC 27560 BecauseYouGoogledMe.com 516.492.8606

Previous Work Experience:

Zimmerman Advertising Fort Lauderdale, FL Advertising Account Executive September 2011 – April 2013

Managed logistics of marketing campaigns for client (White Castle). Supervised two account coordinators, and managed the planning, organization and execution of campaigns across all advertising departments. Acted as the point-of-contact and liaison for White Castle. Headed the spring marketing campaign for White Castle, which lead to a 12% increase in profits, in a month-over-month comparison. Assisted with the development of the marketing strategy for Boston Market’s 2012 Thanksgiving campaign. Comcast Cable Weston, FL Network Engineer December 2010 – August 2011

Resolved internal network and system issues for corporate office.

Managed the internal network and systems for 250+ users. Provided bottom-to-top support for all technical problems. Recognized as an effective communicator and qualified presenter, and tasked to create and present weekly how-to, troubleshooting tutorials for regional technicians. Sakki Computers & Computer Evolution Long Island, NY System Administrator July 2008 – November 2010

Provided technical support for home, office and corporate environments. An analytical problem-solver by nature, I became a self-taught computer technician. I learned systematic troubleshooting from the bottom-up. Started by repairing hardware and cleaning viruses on a workbench. Progressed and promoted to later manage servers and networks in multi-million dollar corporate environments. Compu-Tutors Geneseo, NY – Long Island, NY – Fort Lauderdale, FL – Raleigh, NC Owner and Technician 2004 - Present

Founded a computer repair and tutorial business. Managed a local small business, specializing in repairing computers and teaching seniors how to use the internet. Hired and supervised 2 additional technicians/employees. Marketed the business locally, via flyers, print ads, networking events and word-of-mouth referrals.

Education: State University of New York at Geneseo B.A. in Media Communications Graduated in 2007 Minor in English Activities included: Newspaper editor. Radio station associate producer and on-air talent. Television station executive producer and director. Coursework included: Marketing, advertising and public relations.

September 19, 2014

Dear Hiring Manager:

This letter is my personal recommendation for Dan Christensen. Until just recently, I have been

Dan's immediate supervisor during his employment with GameTime. I found him to be

consistently pleasant, tackling all assignments with dedication and a smile.

Besides being a joy to work with, Dan is a take-charge person who is able to present creative

ideas and communicate the benefits. He has successfully developed several marketing plans

for our company that has resulted in increased revenue.

Though he was an asset to our marketing efforts, Dan was also extraordinarily helpful in other

areas of the company. In addition to writing effective content for our marketing collateral and

website, Dan assumed a leadership role in our graphics department, inspiring and motivating

ideas.

I highly recommend Dan Christensen for employment. I am convinced he will be as an asset to

your company as he has been to ours. Please feel free to contact me if you’d like any additional

information.

Sincerely,

Shirley Fields

Chief Operating Officer

2334 Weston Rd. Ste 190

Weston, FL 33326

Office: (954) 693-8778 Ext. 109

Fax: (786) 513-3717

Email: sfields@gametimeplayers.com

2334 Weston Rd. #190 Weston, FL. 33326 (954) 693-8778 Ph. (786) 513-3717 Fax

Michael Abecassis

2334 Weston Rd. #190

Weston, FL. 33326

September 26, 2014

To whom it may concern;

Dan Christensen has worked with GameTime since early 2013. Dan has proven time and time

again that he was a great choice for our newly developed marketing position. He came in to a

leadership role to develop and deploy a communication plan. He is leaving a very well organized

department for someone new to enter in to. We will miss him dearly and wish him the best

moving forward. We hope his new endeavors take him above and beyond his expectation. He has

and will make a great addition to any team fortunate enough to have an opportunity to have him

on it.

Feel free to contact me if I can be of any help.

(954) 693-8778 Ext. 103

ma@aa.bz

Sincerely,

Michael Abecassis

Michael Abecassis

Chief Executive Officer

GameTime

March 11, 2013

Recommendation for Dan Christensen

I have worked with Dan during the past few years, but even more closely in the past year while he transitioned into the Account Services Division.

Dan is a smart, thoughtful and insightful young man and, as he works to find the right career for his talents, I am confident he will be an asset to any team.

Please feel free to contact me if you have any questions about Dan’s employment with Zimmerman. I can be reached at 954.644.2628 or lorimasciovecchio@zadv.com.

Sincerely,

Lori Masciovecchio Executive Vice President Chief Client Officer

To whom it may concern:

Dan Christensen worked for me in the IT division on contract. His work ethic and drive were above and beyond what was expected. All projects were completed regardless of time constraints. Dan was also a team player and was always willing to help someone in need. I would highly recommend any future employment opportunities for Dan. It was a pleasure to have had Dan as part of my team. Please feel free to call me for any other questions. Thank you.

Sincerely

Paul Hackett

305-999-6240

Company Name: Sanford Barrows Group

Position Title: VP of Business Development