Dana Christensen

Gatorade Top selling sports drink in

America Product of PepsiCo, Inc Originated in 1965 when

working with the University of Florida Gators football team.

Products in 80 different countries

30 different flavors Main consumers are male and

females between the ages of 15-30

Gatorade In a single NFL season about 464,000 gallons are consumed In a single College football season about 1,160,000 gallons

are consumed Total annual revenue in 2010 for Gatorade was

approximately 8 billion dollars.

An Official Drink Gatorade Athletes

Peyton Manning Serena Williams Michael Jordan Derek Jetter

Official drink for…. NFL, NBA, WNBA, Major League Baseball, Major League

Soccer, Major League Lacrosse and numerous professional, and collegiate teams.

G Series Created by Gatorade in 2010 Has 3 components

Prime Preform Recover

• Quarterback in the NFL• 2 time NFL MVP• 4 time NFL All-Pro• 6 time Pro-Bowl Selection

• Main objective: Peyton Manning is successful and uses the G Series – Recover. If you do you’ll be successful too.

Peyton Manning

• Peyton celebrating after a game

• Undressing in locker room• Drinking a Recover drink• Ice bathing

• Main objective: Focusing on the recovery of muscle fatigue, fluid replacement after experiencing a victory, the overall recovery phase of a winner

Pictures

• Black and white • Exception of Gatorade

bottle • Lime Green

• Main objective: Use Lime Green bottle to give it a citrus like appearing flavor which gives you a thirst quenching component of the Gatorade product. Also the most popular favor is Lemon-Lime.

Color

• “The After” • The – associated with font

of finals and major championships

• Texture of After – Jersey like material

• Main objective: Gives you the winning feeling with the Finals font. Also incorporates sports with jersey material which aims at their specialized audience.

Slogan

• Peyton Manning autograph• Official drink of the NFL

• Main objective: Showing its sponsored by the NFL and they top it off by including Peyton Manning’s autograph, giving the advertisement more credibility by insuring that he truly believes in the product and is endorsing it.

The Final Touches

The “American Dream”

American Dream- Believing that the average person can be successful in whatever they do by hard work.

Drawing off the “American Dream” by saying you can be successful if you work hard and recover right, just as Peyton Manning does.

Works Cited Clarke, N. (2011). About Gatorade Sports Drink. Retrieved from Live Strong: http://www.livestrong.com/article/75680-gatorade-sports-

drink/ Coloribus. (n.d.). Retrieved from http://www.google.com/imgres?

um=1&hl=en&biw=1688&bih=849&tbm=isch&tbnid=8NHM5Euv3tmoQM:&imgrefurl=http://www.coloribus.com/adsarchive/prints/gatorade-lemon-lime-after-13664955/&docid=q7GDLg5t9qnRWM&imgurl=http://files.coloribus.com/files/adsarchive/part_1

Gatorade Fact Sheet. (n.d.). Retrieved from Cary Institute: http://www.caryinstitute.org/sites/default/files/public/downloads/lesson-plans/The_Gatorade_Company_Fact_Sheet.pdf

PepsiCo, I. (2009). Retrieved from Pepsi Co Financial Highlight: http://www.pepsico.com/annual09/downloads/PEPSICO_ANNUAL_REPORT2009_financial_highlights.pdf

Ryan. (2011). Gatorade Consumption in a Season . Retrieved from IlliniHQ: http://forums.illinihq.com/topic/20802-do-you-ever-wonder-how-much-gatorade-is-consumed-in-a-season/

Pepsico. Retrieved from http://www.google.com/imgres?um=1&hl=en&biw=1688&bih=849&tbm=isch&tbnid=TBM79S1v22WA7M:&imgrefurl=http://www.pepsico.com/Annual-Reports/2008/highlights/megabrands.html&docid=XGD81jwlf8niWM&imgurl=http://www.pepsico.com/Annual-Reports/2008/site-assets/images/finHigh/finHigh-pg4_graph.gif&w=600&h=476&ei=3RlpUODcBqjq0gHmooHAAw&zoom=1&iact=hc&vpx=180&vpy=187&dur=6500&hovh=200&hovw=252&tx=89&ty=135&sig=114410427671238805387&page=1&tbnh=140&tbnw=176&start=0&ndsp=36&ved=1t:429,r:0,s:0,i:72

Gatorade Retrieved from http://www.google.com/imgres?start=124&um=1&hl=en&sa=N&biw=1688&bih=849&addh=36&tbm=isch&tbnid=DI_XtqD3SRYz2M:&imgrefurl=http://www.bestgrocerydelivery.net/products.php%3Faisle%3D45%26shelf%3D119%26sort%3Dpriceup&docid=2nUL8BScZayhtM&imgurl=http://www.bestgrocerydelivery.net/products/09_TBWA_Gatorade_TN_720x480.jpg&w=720&h=480&ei=fxdpUM3cIoS-yQHr34HIBg&zoom=1&iact=rc&dur=353&sig=114410427671238805387&page=4&tbnh=164&tbnw=218&ndsp=41&ved=1t:429,r:1,s:124,i:144&tx=152&ty=94

G Series Retrieved from http://www.google.com/imgres?um=1&hl=en&sa=N&biw=1688&bih=849&tbm=isch&tbnid=9uhNqQLG2uFiZM:&imgrefurl=http://alphawhat.blogspot.com/2011/06/my-song-dance-at-ntc-pro-camp.html&docid=JkBglzD7nqXpiM&imgurl=http://3.bp.blogspot.com/-xh3PIgklpII/ThDL1oo2UOI/AAAAAAAABeE/0zdMcKdeI8s/s400/GSeries.png&w=396&h=381&ei=CR1pUNrNLq-B0QHqkoGoAQ&zoom=1&iact=hc&vpx=1013&vpy=176&dur=5450&hovh=220&hovw=229&tx=180&ty=118&sig=114410427671238805387&page=1&tbnh=148&tbnw=155&start=0&ndsp=32&ved=1t:429,r:4,s:0,i:112