DIGITAL MARKETING OVERVIEW

Welcome

What is digital marketing?

Digital marketing is one strategy through which we can promote a particular product or brand via various digital technologies. Such as Computer, tablets, Internet, Social Medias, smart phones etc.

Digital Marketing Consists of:

Website designing Search engine optimization Social media marketing Email marketing Display advertising Pay per click(PPC) Content marketing

Social media: Social media is one of the best strategy through

which we can focus on target audience, website visibility, targeted traffic and content promotion.

Social Medias are: Facebook Twitter Linkedin Google+ Instagram Pinterest

Cost and speed

• Digital marketing includes websites, online videos, mails and social medias those are available in very less cost; using those strategies you can reach to your targeted customers in a few times

• Small businesses are not able to buying televisions, desktops, printing machines, laptops because those are costly; making advertisements through hard copies makes more budget.

Measuring Result•In this method you can track exact information about your ads, messages, posts which has shared through the social networks and we can also track how many people visit to our ads or website, session time on webpage and website visiting locations.

•This method is difficult to measure; we cannot identify how many customers read your ads in paper, watching ads on TV. So we cannot get real time results.

Branding

ROI(return on investment)

Through digital marketingThere ROI is visible in front of you in very less time.

In traditional marketing you have to wait for longer time for making visible ROI.

Thank You..