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Digital Marketing - 2014

SEO/SEM & Search – Web Presence Optimization

Andrea Berberich

http://seosemadvice.com

Marketing Dollars Spending Projections

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According to Forrester Research Interactive Marketing Digital Marketing as an Industry will grow about $76B by 2016.

Digital as a channel is expected to Double.

Most Increase is in Social Media and Mobile Marketing.

Pillars of Digital Marketing

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To have a Web Presence or significant Digital Footprint, Digital Marketing needs to focus on: Content Marketing Social Media SEO PPC (Pay-Per-Click)

SEM Web Analytics

Digital Marketing – Different View

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Own it Website Email List

Earn it SEO Social Media

Pay it SEM Display

Support Web Infrastructure Mobile Access User Interface

Digital Marketing – Inbound vs Outbound

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Digital Marketing - Five Pillars

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1.

5.

3.2.

4.

SEO or WPO (Web Presence Optimization)

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Site Structure & Web Performance Social Media Readiness Mobile Readiness

Title Tags (Browser & H1s) Description (Excerpts, Meta) Page Copy Content

Focused Contextually relevant

Build Natural Links

Social Media

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Social Media is forecasted to grow 26% CAGR by 2016

** CAGR = Compound Annual Growth Rate (year over year)

Global Penetration Of Social Platforms

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2014 is all about ENGAGEMENT

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Connecting & Building Communities Connect with Influencers Build Brand Advocacy Involve Employees Work with Partners Encourage Customers for Feedback

Build an “Engaging Brand” through Social Media Setup and Maintain Social Media Channels Be Social – Build Relationships

Engage C-Level Management Encourage Employees to Share & Re-Share Increase Influencers Network via Blog websites

Content Marketing

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Content Creation & Share projected to increase in zettabytes …

Content Marketing – Inspire-Educate-Answer

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Content + Context should Inspire Me Educate Me Answer Me

2014 Content Strategy

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Think “Social Media” Write for “Mobile Devices” Become an Influencer Position Yourself as an Expert

Ask the following question? Is my Content Relevant? Is it Useful? Is it Informative? Does it encourage Pro-activity? Is it Interesting and Worth to be Shared and Re-Shared?

Re-Purpose Content – Different Platform & Formats

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Website Blog and Create blogs with

related topic Slideshare Deck (PowerPoint) Interactive PDFs (ability to share

snippets via twitter) Electronic direct mail, email,

newsletter & email alerts Podcasts Social Media (Stumbleupon,

DIGG, Foursquare, Newsle etc.) Videos Webinars Infographic eBook

Email Marketing

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According to DMA, Email delivers $40 in Revenue that is almost 4000% in ROI

Video Marketing

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Digital Marketing 2014 - Summary

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Continue to Build Your Company Brand Engagement – Social Media Diversification

Increase Video Marketing Content Marketing Strategies (Social, Mobile, Search) Reputation Management Become an Influencer

As Influencer become more “Influencing” Innovate Website Infrastructure & Performance

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Thank you!

http://seosemadvice.comAndrea Berberich