Magnus Kristiansen Inpublish AS

Magnus  Kris+ansen  Adver&sing  manager  Inpublish  AS  

 

www.facebook.com/magnus.kris&ansen  

@AndrewMagnus  

www.linkedin.com/in/magnuskris&ansen    

 

@AndrewMagnus  

Why  do  we  need  to  focus  on  digital  marke&ng?  

   

1.  Trends  2.  Digital  channels  

3.  Promo  sites  

4.  Facebook  

5.  TwiKer  

@AndrewMagnus  

@AndrewMagnus  

@AndrewMagnus  

The  90s  

We  ”surf”  the  internet  

The  2000s  

We  search  for  informa&on  

@AndrewMagnus  

The  2010s  

The  first  trend:  We  communicate  with  each  other    

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The  second  trend:  Faster  development  than  before  How  quickly  these  media  reached  50  million  users  

Radio  –  38  years   TV  –  13  years   Internet  –  4  years    

Ipod  –  3  years    

Facebook  -­‐  200  million  users  in  9  months!!  

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@AndrewMagnus  

•  Many  of  us  interact  with  blogs  on  a  daily  basis  in  one  way  or  another  

•  Blogs  have  become  a  big  part  of  the  online  experience    •  33.9  million  new  blogs  being  created  every  month  

The  third  trend:  Storytelling  –  content  is  important!    

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The  fourth  trend:  Second  screen  service    

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@AndrewMagnus  

The  fi:h  trend:  Mobile  –  short,  quick  and  engaging  messages  

@AndrewMagnus  

Which  marke+ng  channels  will  be  important  in  the  future?  

@AndrewMagnus  

Communication with digital channels

@AndrewMagnus  

Promo site – sales and floortraffic                                  

@AndrewMagnus  

Promo site – B2B                                  

@AndrewMagnus  

Blog – content marketing                                

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@AndrewMagnus  

COMMITMENT •  Personal commitment – find those truly passionate about the use of new media •  Organizational commitment – create a strategy for the use of new media

@AndrewMagnus  

@AndrewMagnus  

•     Facebook  has  over  1  200  000  000  ac&ve  users  worldwide  •     80%  want  to  like  their  favorite  brands  and  companies  on  Facebook  

•     23%  checking  Facebook  more  than  5  &mes  a  day  

•     Unique  adver&sing  opportuni&es  and  segmenta&on  tools  

•     Streamlined  tools  for  analysis  and  measurement  

•     IMPORTANT!  Develop  a  strategy!  

@AndrewMagnus  

@AndrewMagnus  

   STRATEGIES 1.  Design and involvement

2.  Content

3.  Handling 4.  Marketing

5.  Analysis

6.  Progress

Facebook strategic planning

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@AndrewMagnus  

@AndrewMagnus  

       Nostalgia          Elegance    Customer  contribute  

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 Have  fun      Be  crea&ve    Show  the  stores  

@AndrewMagnus  

Emo&ons  

#  =  ”subject  peg”    

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#2014DSUC  

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@AndrewMagnus  

@AndrewMagnus  

@AndrewMagnus  

@AndrewMagnus  

@AndrewMagnus  

@AndrewMagnus  

@AndrewMagnus  

 

Summary  

1.  It's  all  about  the  customer  

2.  Take  ownership  and  create  fantas&c  content  3.  Communicate  with  your  customers–  listen  and  learn  

4.  Trial  and  error  5.  Analysis  and  change  

@AndrewMagnus  

Thank  youJ    

   

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