Digital Leadership

Orientation Intern training 2015S. Auwaerter

Integrity•Integrity is what you do when no one is watching; it’s doing the right thing all the time, even when it may work to your disadvantage. Integrity is keeping your word. Integrity is that internal compass and rudder that directs you to where you know you should go when everything around you is pulling you in a different direction. •Some people think reputation is the same thing as integrity, but they are two different things. Your reputation is the public perception of your integrity. Because it’s other people’s opinions of you, it may or may not be accurate. Others determine your reputation, but only you determine your integrity.

Tony Dungy, Uncommon

Win•Common sense•Passion•Post like your mom is watching•Some things are best handled off line•Punch and Positive•Prudent and proper use at work•Attract more followers by showing interest in them versus getting them interested in you.

Fail•Sarcasm•Complaints•Off color jokes•Racist comments•Illegal activity – even if it is a joke•Arguing politics and religion is tricky (avoid making it personal)

From Digital Leader: Five Simple Keys to Success and Influence by Erik Qualman

Mistakes/Failures/CriticsIf you make a mistake, own up to it and maybe even make it work to your advantage

Don’t engage the critics in twitter war

Use their suggestions to improve or review your actions – fail forward idea (motivation)

Counteract their negative energy by posting something positive, compliment someone in person, etc.

30/30/30 rule

The Ultimate Cheat Sheet for Dealing with Haters http://www.jamesaltucher.com/2014/03/the-ultimate-cheat-sheet-for-dealing-with-haters/

Knowledge is knowingwhat to say.

Wisdom is knowing whether or not to say it.

Our Goals for Social Media• Give students and families who are not at

orientation a glimpse into what is going on at orientation– Be careful of inside jokes– If you are funny, be funny

• Share your ideas/quotes/images to help them learn more about you and what is a CofC student

Goals for Social Media – Page 2• Help new students learn about all the

upcoming activities they can and will be part of– Building a digital community– Continue with this plan during the school year

with your groups, jobs, internships, etc.

Other Uses of Social Media• Social Change• Social media has brought the power back

to the people– Use that power with civility– Build networks and find others who believe in

what you do

#FindYourVoice• In conjunction with The College Reads!

where the students found their voice through the civil rights movement, we’ll ask alumni, students about how they found their voice (aka people, groups, major, etc) at CofC

• In mid July and August, share via twitter, Instagram and Facebook

Ideas for Content to Post on Social Media

• Pictures for all - Visual is where it’s at• Quotes• Videos - your own or CofC YouTube channel• Pictures from an event or people hanging out• Invite to an event• Ask for feedback(major, what did you have for lunch• Retweet• Appropriate memes• Results of a poll of your group (favorite movie, funny quotes,

interesting facts)• Alumni successes and acomplishments – I want your job series

• Big events• Advice for incoming students (summer orientation , August move in, September what to

get involved with )• Interesting facts about professors• Results of a poll of your group (favorite movie, funny quotes, interesting facts)• Alumni successes and accomplishments – I want your job series on CofC news• Big events• Advice for incoming students (summer orientation , August move in, September what to

get involved with )• Interesting facts about professors• Use hashtags - carefully

Do you have other ideas or suggestions?

Stephanie’s Tips•Have fun with social media•Be a leader on social media•Use it a little or lot – just try it•Transferable skills for all areas of life•Ask if you need help or ideas