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Digital Leadership

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• Business advice and specialist support to help growth businesses maximise

the opportunities of Superfast Broadband and associated technologies.

• Benefits for businesses can include:

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Increased productivity

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Support Available – 12 hours of support

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NwKQQ

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Stay up to date

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Digital Leadership

Matt Young

@Cosmic_Matty

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http://www.youtube.com/watch?v=G7KZR9NwKQQ

The Connectivity “Revolution”

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Leadership

Leaders in business are primarily focused on –

• Continuous Learning (their own and others, but also the

business)

• Communication – we all need to be experts

• People – supporting, motivating, inspiring

• Improvement – continually striving to improve quality

• Innovation – the next big thing

BUT what about digital technology – how many people

would say that they are digital leaders ?

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The World has Changed

• Instantaneous response

• Accessibility

• Transparency

• Accountability

The World is Changing ….

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People Change

• Gen X

• Gen Y

• Gen Z

• Baby Boomers • Millennials • Digital Natives

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Employment is Changing

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Business with no change?

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% of sales online

6% of UK Sales

£2.6 billion

33% of UK Sales

£2 billion – digital

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Is this your business?

Time wasting, a distraction?

Does it offer effective promotion, engagement and ‘advertising’?

Real resistance among CEOs

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Context: What’s driving change?

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What else is driving change?

Customers…

• Have higher expectations

• Mobilisation – real time commentary

• They talk to each other – social media

• Accessibility, Transparency, Accountability

Staff ….. 1/3 of all homeworkers work in rural locations (CPRE 2013)

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Policy……

• Changes to policy and thinking i.e. Localism,

channel shift, digital by default

• Cost savings and protection of frontline

services

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Other drivers……

• Fragmentation and ownership

– Devices, data, operating systems

• Democratisation of IT knowledge

– Sharing, empowering, collaboration

• Communication and data has increased

– (and costs decreased)

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Barriers

• Legacy systems:

• Inertia?

• Innovation

Blindness?

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•Ubiquitous connectivity

•Open-source technology

•Mobile devices

•Personalization

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Digital Leadership

Are you the leader of your digital strategy?

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Risk

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Data : Understanding the Risk

Categorisation of data

• Highly sensitivity (= high impact)

• Moderate sensitivity

• Low sensitivity

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Questions for leaders

• How can you lead your business in the digital world?

• How can you be strategic around digital?

• How can you stand out as a leader ?

• How can your organisation gain advantage?

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Gaining the digital advantage

• Digital transformation is causing a tectonic shift in how

companies are structured and led, and how they perform and

compete.

• The data is clear: digitisation is increasing the pace of change

throughout the economy, even in sleepy mainstream industries.

• The coming years will witness digitally-driven changes in the business world that make everything that’s happened so far

look like a prelude.

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Digital Leaders make strategic choices about

where to invest

– Customer engagement

– Internal operations

– Collaboration

– New business models

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Digital Leadership Which are you?

POSITIVE BEHAVIOUR

PROACTIVE BEHAVIOUR REACTIVE BEHAVIOUR

NEGATIVE BEHAVIOUR

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Who do you know?

: LOVELY

: LIVELY

: LAZY

: LORDLY

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It IS for you Mr “Not in a Million Years!”

Traditionalist

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It IS for YOU!

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The Connected Business

• Connected Peers and Competitors

• Connected Customers

• Connected Suppliers

• Connected Workers

• Connected Communities

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Social Media for Leaders

• Listen

• Enhance your reputation

• Learn

• Collaborate

• Crisis management

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Caveat - There is a difference between

“Being Social”

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Versus “Doing Social”

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Influence

Klout is a tool that measures your online influence; or as they’re

calling it now, your “reputation and expertise”

Out of 100

Recently sold for $200 million

It offers ‘perks’ to the more influential people

Score of 55 or more gets you in to AA lounges, worldwide

It is a way of telling how ‘social’ you actually are…

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Listen & Share

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Listening

Use Social media as a highly effective listening device

• colleagues

• employees

• peers

• competitors

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Hootsuite

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Hashtags

#journorequest

#Exeter

#Plymouth

Any you know?

#leadership

#digitalleaders

#leadfromwithin

#womenofpower

Sector specific?

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Google Alerts

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Enhance your reputation

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What is digital reputation?

• What appears when you type in a keyword search….

– First Name Surname (if unique)

– First name Surname, Location

– First name, surname, Business

– Business name

• Reputation =

– First page of Google results + Reviews + real time social

media

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Images?

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Common name…

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Manage your real estate

• Develop more content

– Include more web pages about you

– Upload more photos, title your name

– Blog about you and your business

– Include history of the business

– More information about you

– Press releases (in text format)

• Get listed in directories

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Audit your Social Media

• Remember Social Media ranks highly

Set up and fully populate (in your name and business name)

• LinkedIn profile (and business)

• Twitter profile – Bio is really important

• Facebook Page – any old pages? Delete or claim

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Learning

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Learn using Blogs

• “Blogs are great for learning from others, reflection, story sharing,

facilitating connections among people, philosophising, and much more”

• “Writing a blog is a learning activity, of course, but reading the

best blogs that are available is one of my most productive learning experiences.”

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• Follow people you want to learn from on

Twitter/Facebook/LinkedIn

• Subscribe to blogs (using Feedly)

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YouTube & Digital Channels

• Harvard Business School

• Most Universities YouTube channels

• Khan Academy

• Any learning…

• YouTube Edu

Podcasts

iTunes

e.g. – Leadership…

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Collaborate

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Ways to Collaborate

• Arrange meetings

• Set up workspace

• Collaborate

• Share calendars

• CrowdSource : money, ideas, feedback

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Arrange meetings - Doodle

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Example - Collaborate

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Podio – internal collaboration

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Google Apps

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Evernote

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Crowdsourcing

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Crowdsourcing websites

• 1. Odesk – Employers post their job requirement and members apply for the job. It’s just like your typical matchmaking service without the mixed signals and the requirement for dinner and flowers.

• 2. Pickydomains – It’s not easy to think of a domain name that embodies your business to a T in 8 characters or less. Business owners post their requirements and contributors get to create a name for that business. It’s a name game, except you don’t sing “bananapana”. You can if you wanted to, though.

• 3. CloudCrowd – Members also apply for projects but with a referral program that makes it twice more fun. Here you can make more money when your referral completes a task. Sounds like something people do out on the streets, right? Only, this is done in the comfort of your home.

• 4. Poptent – Use this for advertising requirements. This is where you will find the next James Cameron. Ok, maybe not. But, you will find a lot of talent here.

• 5. Amazon Mechanical Turk – It is here because the list is not complete without it. Emblazoned on the banner are the words “Mechanical Turk is a marketplace for work”. There you go! Many have been said about this site, both positive and negative. You be the judge.

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Crisis Management

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River Cottage HQ February 2012

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River Cottage Crisis

– Phone lines on-site were down – no communication

• Immediate Tweets to share info (and reassure)

• Twitter became the communication channel on which to

develop key messages, share updates and inform

audiences

• Commitment to regular updates – follow-up

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• River Cottage

– Communications and PR

– Business Continuity

– Community support

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Responding to negative feedback

• What to do with online criticism

• Acknowledge – thank them, apologise

• Investigate – have all the facts and policies to hand

• Respond – address specific points include the investigation, include any action points

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Empowering your Team

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Connected Workers

• They need to feel engaged and empowered

• Internal customers – value and support them

• Transformational customer experiences – needs

transformational employees

• If you don’t unleash your employees – you’ll be left behind!

• Internal serendipity : you’ll need an excellent CRM, data

management, social networks, etc. Also invest in time for

creativity and reflection – that’s where the magic will happen

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Big data + big thinking

• Mathematics

Statistics

Computer science

• Anthropology

Entrepreneurism

Storytelling

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Leadership : Culture Change is needed

• Data-friendly attitudes

• Empowered employees

• Exploration

• Creativity

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7 Habits of Highly Effective Digital Leaders

• 1. Listen and Share – participate regularly and encourage others

• 2. Be a Responder - available, supportive, empowering people

• 3. Always be learning – develop your style, knowledge, skills

• 4. Think win/win – create opportunities and collaboration

• 5. Sharpen and Publish – thought leadership with edge

• 6. Skill versus Will – know how to motivate others to develop

• 7. Think Big – inspire creativity and innovation in your business

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“For those too busy to look up, the

converging trends will be overwhelming.

But for those who anticipate what lies

ahead there is a real opportunity to move

centre stage and take the digital lead.”

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COSMIC

matt@cosmic.org.uk

@Cosmic_Matty

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1. Register on our website (which incorporates the Knowledge

Hub). www.superfastbusiness.co.uk to unlock access to a range of

resources and materials

2. Check your eligibility

3. Let us know what areas of ICT and technology you might be interested

in

4. Talk to our Client Relationship Co-ordinator to check your eligibility and

arrange an appointment with one of our dedicated Business Advisers

Next Steps for businesses

Developing an ICT strategy Developing your ICT network/ infrastructure

Engaging new and existing customers Collaboration

Client Relationship Management Systems Flexible working

Moving your business to the Cloud Business Continuity