The Power of Publishing Content on LinkedIn

Jade Pluck

What We Will Cover

Expert

Engage

Goals

• What content to post, and where to post it, on LinkedIn.

• How to effectively engage with prospects on LinkedIn.

• How to use content to reach your business goals.

Why LinkedIn?

LinkedIn Content

• Blog posts• Videos• Slideshare• Pulse articles• LinkedIn publisher

LinkedIn Publishing

Thought Leadership• Industry Thought Leadership

– view on news– trends – the future

• Product Thought Leadership– how-to’s– best practices– strategy

• Organisational Thought Leadership – company culture– talent development

LinkedIn Publisher Tips

LinkedIn Publisher Tips

• Quality content• Links• Images and media• Call to action• Tags

Where to Post Content

LinkedIn Sophisticated Guide to Thought Leadership pdf

Exposure Through Quality Content

Plan Your Content

• Type of content• Subject • CTA• Image• Where to post/date & time• Author• Audience• Results

How to Effectively Engage with Prospects on LinkedIn

• LinkedIn publisher

How to Effectively Engage with Prospects on LinkedIn

• In mails– Articles– Company Page– Newsletter

• Face to face events

LinkedIn Goals

“Content marketing involves creating and distributing valuable, relevant, and consistent content in order to attract a clearly defined audience. The overall objective is, of course, to make money.” Commsaxis

Read more: http://www.commsaxis.com/need-effective-content-strategy/#ixzz3oTlo30I1

LinkedIn Goals

• Brand awareness• Increasing sales • Grow business leads• Increasing site traffic• Brand advocates

LinkedIn Analytics

• LinkedIn Publisher stats

Measuring ROI

• Company page analytics• Google Analytics• Newsletter sign ups• Sold out workshops• Repeating webinars

Connect with me on LinkedIn: http://uk.linkedin.com/in/jadepluckFollow my Company Page: https://www.linkedin.com/company/linkedin-to-successFollow me on Twitter: @jadepluckWebsite: www.linkedintosuccess.co.uk