Publishing Platform

Summer 2014

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Overview

• Who we are: the world’s largest professional network, reaching 300 million members worldwide

• What we offer: a publishing platform to share your voice and a powerful distribution network to put your message in front of the right professional audience

• How to use our platform: • Publish long-form blog posts on your LinkedIn profile• Build an audience of followers beyond your immediate

connections• Use SlideShare capabilities (presentations, documents, videos,

graphics) to embed within post and drive SEO visibility• The value of our platform:

• Build your audience: broadcast to the largest group of professionals ever assembled

• Enhance your professional identity: establish your visibility as a thought leader by sharing your expertise

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Our Mission

Connect the world’s professionals to make them more productive and successful

9.5+M

Opinion leaders

18.5+M CXOs/Owners/Partners

1.1+M Directors at Fortune

1,000 companies

186MUnique monthly

visitors

Members are 2x more likely to trust information from LinkedIn than from other sources*Members are 6x more likely to use LinkedIn to consume content and insights than look for jobs*

*Source: LinkedIn internal study – Audience 360

11.5B

Quarterly page views

23Languages

200+Countries

The World’s Largest Professional Network

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GroupsSlideShare Publishing Pulse

Discover the best business knowledge to be great at what you do

Our Member Value Proposition

The Definitive Professional Publishing Platform

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SlideShare Publishing

Expand your audience and enhance your professional identity

The Power of Our Publishing Platform

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The Power of the Publishing Platform

“My article about Cloud Computing led to an invitation to give a speech in Australia at the Enterprise Mobility Summit 2014. Unbelievable!” -Ahmed Banafa

“My first post helped me secure a TEDx talk here in Dallas. Turned into a talk on ‘What Pig Farming Taught me About Business’” -Mike Merrill

“A Portuguese health organization asked to republish my first post for its own audience/membership, given helpful learnings for that group.” -Dominque Kim

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Content + Community = Engagement

How To Not Cry At WorkJanet Matta: https://www.linkedin.com/in/janetmattaOver 300,000 views, 800 comments

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GAIN FOLLOWERS

EXPAND YOUR PROFESSIONAL BRAND

GROW YOUR IDEAS

WRITE

LinkedIn Publishing Platform

SHORT-FORMShare links, articles, images, quotes and other content with your followers.

LONG-FORMDeep dives on topics that matter to you.

Watch engagement build in the comments.

YOUR CONNECTIONS & FOLLOWERS

GLOBAL PROFESSIONAL NETWORK

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LinkedIn Publishing Platform

To create a post, click the pencil icon at the top of your LinkedIn homepage.

(You can also go to https://www.linkedin.com/today/post/author/createArticle)

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LinkedIn Publishing Platform

Open the writing tool to compose a draft. You can add text, images, videos and SlideShare presentations.

A post can be published live, saved as a draft or previewed.

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LinkedIn Publishing Platform

When you publish a post, it gets added to your profile and distributed across LinkedIn.

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LinkedIn Publishing Platform

The follower dashboard tells you more about the audience you’re reaching.

All published posts are discoverable via search and your profile.

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SlideShare

• Upload rich media including presentations, videos, documents and infographics

• Embed SlideShare module within LinkedIn post body

• Cross-post uploads to LinkedIn profile

• Strong SlideShare SEO improves discovery

• Lead generation: drive sales with custom form

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SlideShare

“I find that sometimes my LinkedIn articles power readership on SlideShare, but other times the exact opposite happens: Readership of my LinkedIn article is so-so, but the embedded presentation takes off on SlideShare.”

-Bruce Kasanoff

http://blog.slideshare.net/2013/08/12/bruce-kasanoff-my-two-month-crash-course-on-slideshare/

“Think you’re not creative? Think again!”

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Publishing Platform and SlideShare

Carmine GalloAuthor, Talk Like TED: 3 Unbreakable Laws of Communication

https://www.linkedin.com/today/author/5711504-Carmine-Gallo

http://www.slideshare.net/cvgallo

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Engagement: Tips and Best Practices

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Getting Access to the Publishing Platform

If you do NOT yet have access to the publishing tool on LinkedIn (i.e. you do NOT see the pencil icon in the status update box at the top of your LinkedIn.com home page), please complete this short form:

https://docs.google.com/a/linkedin.com/forms/d/1R4NlFp48IPxoM5g67093Qo9bptqKehwZQpnMOwPz4zQ/viewform

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Thank you!