Digital evolution 2013 - Erica Swanson from Google Fiber
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Transcript of Digital evolution 2013 - Erica Swanson from Google Fiber
Google Fiber Confidential and Proprietary
Digital Inclusion v1:
Our Approach &
Lessons Learned
Erica Swanson Digital Evolution Conference, Dec. 13
Twitter: @GoogleFiber
Google Fiber Confidential and Proprietary
“Google’s mission is to organize the world’s information and make it
universally accessible.”
+1
Google Fiber Confidential and Proprietary
It began with an idea….
America needs ultra high-
speed, ubiquitous
connectivity.
(Yes, yes, I know.)
Back to that idea…
American loved it.
Google Fiber is now in 4 cities.
Google Fiber Confidential and Proprietary
So what is Google Fiber?
Fiber to the home. (“Last mile”)
Symmetrical Gigabit. (100x faster
than today's average offerings.)
User-focused TV experience
delivering hundreds of channels.
In Kansas City, residents can choose
from one of three product offerings.
Gigabit + TV
$120/moGigabit Internet
$70/mo
Free Internet for 7 years
$300 construction fee
(or $25/mo x 12months)
+ Free Gig connections to
community anchor institutions
Page
Page
Screenshot taken Friday at noon
By Monday…
And we also know HOW to reach them.
To close the digital divide, we must:
Provide access to affordable connectivity
Provide access to affordable computers
Help people learn digital skills
Help people see the relevance of the Web
working in
collaboration
with partners
What have we learned & what are we
doing about it?
We partner to deliver high-impact
trainings, drive awareness with events.
Our Community Leaders Program is
a scalable train-the-trainers model.
1:1 help for new
Internet users
We launched a $1M Digital Inclusion Fund for
local projects that close the Digital Divide.
Google Fiber Confidential and Proprietary
Visit googlefiberblog.blogspot.com
Tweet@GoogleFiber
Contact Erica Swanson