Digital evolution 2013 - Erica Swanson from Google Fiber

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Google Fiber Confidential and Proprietary Digital Inclusion v1: Our Approach & Lessons Learned Erica Swanson Digital Evolution Conference, Dec. 13 Twitter: @GoogleFiber

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Erica Swanson from Google Fiber spoke at Tinder Foundation's Digital evolution 2013 conference on 4th December.

Transcript of Digital evolution 2013 - Erica Swanson from Google Fiber

Page 1: Digital evolution 2013  - Erica Swanson from Google Fiber

Google Fiber Confidential and Proprietary

Digital Inclusion v1:

Our Approach &

Lessons Learned

Erica Swanson Digital Evolution Conference, Dec. 13

Twitter: @GoogleFiber

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Google Fiber Confidential and Proprietary

“Google’s mission is to organize the world’s information and make it

universally accessible.”

+1

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Google Fiber Confidential and Proprietary

It began with an idea….

America needs ultra high-

speed, ubiquitous

connectivity.

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(Yes, yes, I know.)

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Back to that idea…

American loved it.

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Google Fiber is now in 4 cities.

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Google Fiber Confidential and Proprietary

So what is Google Fiber?

Fiber to the home. (“Last mile”)

Symmetrical Gigabit. (100x faster

than today's average offerings.)

User-focused TV experience

delivering hundreds of channels.

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In Kansas City, residents can choose

from one of three product offerings.

Gigabit + TV

$120/moGigabit Internet

$70/mo

Free Internet for 7 years

$300 construction fee

(or $25/mo x 12months)

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+ Free Gig connections to

community anchor institutions

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Screenshot taken Friday at noon

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By Monday…

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And we also know HOW to reach them.

To close the digital divide, we must:

Provide access to affordable connectivity

Provide access to affordable computers

Help people learn digital skills

Help people see the relevance of the Web

working in

collaboration

with partners

What have we learned & what are we

doing about it?

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We partner to deliver high-impact

trainings, drive awareness with events.

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Our Community Leaders Program is

a scalable train-the-trainers model.

1:1 help for new

Internet users

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We launched a $1M Digital Inclusion Fund for

local projects that close the Digital Divide.

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Google Fiber Confidential and Proprietary

Visit googlefiberblog.blogspot.com

Tweet@GoogleFiber

Contact Erica Swanson

[email protected]