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8/18/2019 Eliza Swanson Resume
1/23
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8/18/2019 Eliza Swanson Resume
2/23
ELIZA SWANSON
Resume | [email protected]
BASIC INFORMATION
Brief Introduction
I am a Web Design and Development majorand am currently attending school at BrighamYoung University-Idaho. I love playing theviolin, spending time with friends and family,and learning new skills. I aspire to be a UX/UIdesigner and a mother.
I work hard towards goals that I am passionateabout. I am a quick learner and am willing toadapt. I believe in the power of interdiscipinary
studies and approaching problems from a non-traditional perspective.
I hope to one day become a UX/UI designer.
Skills
WEB DEVELOPMENT
Knowledge of how to set up a working website(domains, le uploaders, etc.)
Basic understanding of PHP and jQuery
The ability to learn new skills quickly and on myown
GRAPHIC DESIGN
Excellent knowledge of Adobe Illustrator andInDesign
Procient understanding of Adobe Photoshop
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8/18/2019 Eliza Swanson Resume
3/23
ELIZA SWANSON
Resume | [email protected]
TABLE OF CONTENTS
Brochure
Webpage
Stationery
Logo Design
Montage
PhotodesignPhotography
Event Ad
Flier
Webpage 2
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8/18/2019 Eliza Swanson Resume
4/23
ELIZA SWANSON
Resume | [email protected]
BROCHURE | Systems Thinking Network
NETWORK
SYSTEMSTHINKING“ ”
We thinkthat a transformationalrevolutionisneededin health education, research, andpractice. We hope that you’lljoinus.
Lookingat the
transformationof
health through the
lensesofSystems
Thinking
WHO ARE WE?We are a group of students dedicated to a systems thinking revo-
lution! We believe that a paradigm shift is greatly needed in society,and we are working to make that happen.Our vision is to create aworld where interactions between communities, professions, disci-plines, networks, etc.are optimized over time to improve health andwellness.
We believe in a revolution on the basis that health care should beviewed from a systems thinking perspective.We believe that thisshift in view is a necessity in our current society, and we are work-ing towards that goal.We want to create a world where the connec-tions between communities, professions, disciplines, networks, etc.are made more efficient over time to increase the status of healtharound the world.
WHAT IS SYSTEMS THINKING, ANYWAY?Systems thinking, as applied to health is a way of think-
ing about and transforming the way we practice health.Different organizations and people have slight variation sof the definition of systems thinking.This is the way thatwe view it:
“Systems thinking is a perspective and set of tools thathelps us to optimize interactions over time, across disci-plines and professions, in order to achieve health goalsthat we as a society want long term.”
WHAT DOES THAT MEAN?In practice, this means that we think about the econom-
ic, social, and political needs of the people to which we’retreating along with their biological needs.The currentand past medical model generally tried to improve oneaspect of these basic needs of health at a time.By treatinghealth in this way, we can see obvious success such asthe eradication of smallpox.Health, in reality, has manycontributing factors, and our approach often starts a chainreaction of consequences we never intended because ofthe complex system in which health lies.By thinking of allfactors as a whole, we can help to eliminate said unintend-ed consequences.Systems thinking is doing just that, andits potential is world-changing.
NETWORK
SYSTEMSTHINKING
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8/18/2019 Eliza Swanson Resume
5/23
ELIZA SWANSON
Resume | [email protected]
Description
This is a project for my VisualCommunications class. It is a brochure fora network of students dedicated to raisingawareness about systems thinking asapplied to health care.
Process (Programs, Tools, Skills)
I created this design using Adobe Illustratorand InDesign. I wrote text for the brochureand gathered images. Then, I organized andrened my design. I used paragraph stylesto control the attributes of the text. When itwas ready to print, I did a test print to see ifit had folded properly. The nal print was 11by 17 and trimmed down to a full bleed 8.5by 11.
Message
The message is meant to be a call to action
and a description as to what SystemsThinking Network is and what they believein. It needed to convey the idea that thegroup knows what they are talking about.
Audience
The audience would be people of all
disciplines (but likely primarily medical)who are interested in changing the wayhealth care is done by applying the systemsthinking way of thinking. These wouldprobably be mostly pre-med students atBYU or doctors.
Top Thing Learned
I learned how to make a lot of informationlook like it is less information. I also learnedto organize information and ideas through
information hierarchy.
Color scheme and color names
Complementary
Red #b71b1e
Green #11421e
Title Font Name & Category
Trade Gothic Next LT Bold
Copy Font Name & Category
Trade Gothic Next LT Condensed
Word Count of copy
333 words
BROCHURE | Systems Thinking Network P t. 2
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8/18/2019 Eliza Swanson Resume
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8/18/2019 Eliza Swanson Resume
7/23
ELIZA SWANSON
Resume | [email protected]
Description
This is a project completed for my VisualCommunications class. The intent was tolearn basic HTML and CSS and to applyvisual communication concepts to them.The webpage was to showcase an originallogo design and describe the process ofcreating it.
Process (Programs, Tools, Skills)
I used Adobe Photoshop and Brackets (atext editor) for this project. I took the basicHTML and CSS that the Professor providedand changed it to t my logo. I importednew fonts for use on the web page, andmade sure that the text was readable on theweb (15-16 pt standard). I used alignmentto give organization to the page, and appliedcontrast in color to make it easily readable.I was sure to pick a font for both the titleand the body that was easy to read andappropriate. I also experimented a bit withhaving the link change its CSS attributeswhen the mouse is hovering or the link isactive.
Message
The message I wished to communicate wasthe process of my logo and how I got it tothe point of being a successful logo.
Audience
The audience for my design was designstudents interested in looking into how Idesigned my logo. I described the processand the deliberate use of color in the design.
Top Thing LearnedThe thing that I learned most from thisactivity was to follow directions exactlywhen it comes to turning in assignments inthis class. Most of my other classes allowsome leniency when it comes to markuplanguages. In this class, I had to make surethat I did exactly what was asked of me.
Color scheme and color hex(s)
#F8F8FF Ghost White
#2F4F4F Dark Slate Gray
#44344C Lavender Purple
Monochromatic Color Scheme
Title Font Families & Category
Oswaldo, Sans Serif
Copy Font Families & Category
Slabo 27px, Slab Serif
Changes made to the CSS
I changed quite a variety of things, suchas the background color, border color,characteristics of tags, title tags, image,text alignment and size, and added a lot ofCSS that wasn’t there before.
Word Count
330 words for the webpage.
WEBPAGE |The Mod Script Pt. 2
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8/18/2019 Eliza Swanson Resume
8/23
ELIZA SWANSON
Resume | [email protected]
STATIONERY | Personal
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8/18/2019 Eliza Swanson Resume
9/23
ELIZA SWANSON
Resume | [email protected]
Description
This is a project for my VisualCommunications class. I was instructed tocreate a logo for a ctitious company anddesign a business card and letterhead for it.
Process (Programs, Tools, Skills)
I used Adobe Illustrator to create thedesigns. I also used Adobe Photoshop tocreate a digital mockup for the businessdesigns. I used alignment to create unitythroughout the piece. I also used strongvalue contrast to create a dynamic elementin the piece. I made sure to use the samecolors, fonts and logo to have the businesscards correlate with the letterpress.
Message
The message of the logo is supposed to bean innovative and on the edge web design
company.
Audience
Young entrepreneurs who want an up todate website for their company.
Top Thing Learned
I learned that unity from the business cardto the letterhead is key. You have to makesure it looks like the same company frompiece to piece.
Color scheme and color names
The color scheme I used analagous.
Orange #F47522
Red #A41E25
Yellow-cream #FCF8CB
Title Font Name & Category
Avenir Ultra Light sans serif
Copy Font Name & Category
Avenir Light Italic
STATIONERY | Personal Pt. 2
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8/18/2019 Eliza Swanson Resume
10/23
ELIZA SWANSON
Resume | [email protected]
LOGO | The Mod Script
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8/18/2019 Eliza Swanson Resume
11/23
ELIZA SWANSON
Resume | [email protected]
Description
This is a logo project for my VisualCommunications class. We were instructedto create a logo and display it in all color,black and white, and white with a colorbackground.
Process (Programs, Tools, Skills)
To complete this exercise, I used AdobeIllustrator. I used alignment and valuecontrast to make the designs dynamic andunied. I started with making a sketch ofwhat I wanted the nal design to look like.
Then, I digitized the design. I found fontsthat worked well with what I was trying toaccomplish. I redesigned the logo to t withdifferent colors and specications. I stuckwith the same color scheme throughoutthe different logos to create a sense ofbranding.
Message
The logos are meant to look modern. They
are modern in color, but somewhat classy indesign and typography so the logo will last.
Audience
Young, designer-type people interested intypography and calligraphy.
Top Thing Learned
I learned that it is essential to have the textlegible in logo design. Strong text leadsto strong logos. In addition, I learned thatkeeping a constant color scheme is key tomaking the logos feel consistent with oneanother.
Color Scheme and Color Names
I used a wide analogous color scheme forthis project.
Hot pink #ED1379
Navy blue #2C3B63
Dark grey #3B3B3B
Medium grey #7D7D7D
Light grey #DDDDD
Title / Body Font Names & CategoriesAvenir Next Heavy, Sans Serif
LOGO | The Mod Script Pt. 2
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8/18/2019 Eliza Swanson Resume
12/23
ELIZA SWANSON
Resume | [email protected]
MONTAGE | Inspirational Quote
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8/18/2019 Eliza Swanson Resume
13/23
ELIZA SWANSON
Resume | [email protected]
Description
This is a montage project for VisualCommunications. We were instructed to usea mask to create a spiritual/motivationalposter out of two or more images.
Process (Programs, Tools, Skills, Stepstaken while designing)
I used Adobe Photoshop to complete thisproject. I created a mask to combine thetwo images together. I used the concept of
visual weight to make sure the design feltbalanced.
Message
The message for this project was that youshould appreciate the good things whereyou are. Too often, we see only the bad withour situation. We need to appreciate thebeauty in where we are.
Audience
Youth/Young Adults. The quote is from TheNew Era Magazine.
Top Thing Learned
I learned the most how to utilize masks increating designs in Photoshop.
Filter / Colorization used and where it was applied
Colorization was applied to the sunrisein the background to create more vividcoloration.
Color scheme and color names
The color scheme was complementary(orange and blue).
Font Name & Category
I used the Egyptian Slate Std for this design.
The fonts I used were Egyptian Slate StdBold and Egyptian Slate Std Italic.
Sources (Links to images on original websites / with title of site)
Pretty Little Treasures; https://juliecrombe.com/tag/manhattan-beach/
Photo Serendipity; https://photoserendipity.wordpress.com/page/4/
MONTAGE | Inspirational Quote Pt. 2
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8/18/2019 Eliza Swanson Resume
14/23
ELIZA SWANSON
Resume | [email protected]
PHOTODESIGN | Quote
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8/18/2019 Eliza Swanson Resume
15/23
ELIZA SWANSON
Resume | [email protected]
Description
This is a montage project for VisualCommunications. We were instructed to usea mask to create a spiritual/motivationalposter out of two or more images.
Process (Programs, Tools, Skills, Stepstaken while designing)
I used Adobe Photoshop to complete thisproject. I created a mask to combine thetwo images together. I used the concept of
visual weight to make sure the design feltbalanced.
Message
The message for this project was that youshould appreciate the good things whereyou are. Too often, we see only the bad withour situation. We need to appreciate thebeauty in where we are.
Audience
Youth/Young Adults. The quote is from TheNew Era Magazine.
Top Thing Learned
I learned the most how to utilize masks increating designs in Photoshop.
Filter / Colorization used and where it was applied
Colorization was applied to the sunrisein the background to create more vividcoloration.
Color scheme and color names
The color scheme was complementary(orange and blue).
Font Name & Category
I used the Egyptian Slate Std for this design.
The fonts I used were Egyptian Slate StdBold and Egyptian Slate Std Italic.
Sources (Links to images on original websites / with title of site)
Pretty Little Treasures; https://juliecrombe.com/tag/manhattan-beach/
Photo Serendipity; https://photoserendipity.wordpress.com/page/4/
PHOTODESIGN | Quote Pt. 2
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8/18/2019 Eliza Swanson Resume
16/23
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8/18/2019 Eliza Swanson Resume
17/23
ELIZA SWANSON
Resume | [email protected]
Description
This assignment was to go over the basicrules of photography. We went over basiccompositional techniques. We exploredthe rule of thirds and how it helps to createa more dynamic piece. We also went overlighting and Photoshop techniques. Thesesmall details can really make or break aphotograph.
Why I love it
I loved learning about photography becauseit is a different type of design than I amused to. I’m used to being able to controlevery aspect of a design. In a photograph,however, you can only control a bit of whatthe nished design would end up lookinglike. It’s a different kind of creative to tryto capture a composition in its purest formwithout manipulating it to be exactly howyou want.
Purpose of the Assignment
In this assignment, I practiced using thecamera to focus on different parts of theimage. I took pictures where the focuswas in the foreground as well as in thebackground. In addition, I tried to controllighting by experimenting with both indoorand outdoor photographs. Also, I did somewith composition, designing with both therule of thirds and lead room.
PHOTOGRAPHY | Project
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8/18/2019 Eliza Swanson Resume
18/23
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8/18/2019 Eliza Swanson Resume
19/23
ELIZA SWANSON
Resume | [email protected]
Description
This is an event ad for my VisualCommunications class. I was told to scan inan image and use it for a fundraiser ad.
Process (Programs, Tools, Skills,FOCUS principles)
I used only Microsoft Word for this project.I used alignment and the use of a colorscheme to make the composition work.
MessageThe message was that people need yourhelp, and that you can do something to stopit.
Audience
The audience is people who have extraprofessional shoes and would be willing todonate them. Generally, these people would
be women in their twenties or thirties with abit more money.
Color scheme and color names
It is part of a triadic color scheme. Navyblue and hot pink.
Top Thing Learned
I learned most about the hierarchy ofinformation. It was difficult for me to learnwhere the audience would look rst.
Title Font Name & Category
Trade Gothic Next LT Pro BoldCm
Copy Font Name & Category
Egyptian Slate Std
Scanned images used, sources, originalsizes, location of scanner used
Image scanned from Old Navy magazine.The scanner is located at BYU-I, and it wasscanned with the same dimensions as the
original picture.
EVENT AD | Shoe Drive Pt. 2
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8/18/2019 Eliza Swanson Resume
20/23
ELIZA SWANSON
Resume | [email protected]
FLYER | Disciple Leader Conference
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8/18/2019 Eliza Swanson Resume
21/23
ELIZA SWANSON
Resume | [email protected]
Description
For my Visual Communications class, weredesigned a ier for a ctional conference.
Process (Programs, Tools, Skills,FOCUS principles)
I used Adobe Illustrator and InDesign tomake my poster. I applied My poster usesstrong alignment to create unity. In addition,I tried to divide white space to create a lesscrowded, dynamic feel to my ier.
Message
The message of this poster is thatconferences could be fun and directedtowards a younger audience.
Audience
Graduated young adults, specicallylooking for leadership opportunities, are the
audience for this ier.
Top Thing Learned
The thing I learned the most from workingon the poster is the importance of visualhierarchy. With posters and iers, the mostimportant information needs to be noticedrst.
Title Font Name & Category
Baskerville Semi-bold; Old Style
Copy Font Name & Category
Klint, Sans serif
Links to images used in this project
https://130.commbyui.org/wp-content/ uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7643-as-Smart-Object-11.jpg
FLYER | Disciple Leader Conference Pt. 2
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8/18/2019 Eliza Swanson Resume
22/23
ELIZA SWANSON
Resume | [email protected]
GRAPHIC DESIGN | Web Layout
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8/18/2019 Eliza Swanson Resume
23/23
ELIZA SWANSON
Resume | [email protected]
GRAPHIC DESIGN | Web Layout Pt. 2
This is a website layout I created fora ctional magazine.. I used AdobeInDesign and Illustrator to createit. I was to organize the layout ofan interview in such a way that itwas both easy to understand andinteresting to look at.
I portrayed information hierarchythroughout the piece by makingclear distinctions between pieces ofinformation. The headers, subheads,
introduction, and blockquotes are allclearly marked.
Also, the typography is tailored forthe web. The text is large enough forpixeled screens and is set in sans-seriffor increased readability.