Digital effekt trondheim_2010_siste
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Brukervennlighet for Trøndere23. sept. 2010Jostein Magnussen
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• Design• Brukeropplevels
e
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Gode brukeropplevelser = økt salg
=
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Show, don´t
tell
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5%
5%
Hva vil du ha?
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2009
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2010
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Cut the crap
Internett er altfor stort
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10 millioner sider3 millioner ALDRI besøkt
1% av innholdet står for 99% av
sidevisningene
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God navigasjon forutsetter et slankt nettsted
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Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).
In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge, Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park.
Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were:• Fort Robinson State
Park (355,000 visitors) • Scotts Bluff National
Monument (132,166) • Arbor Lodge State
Historical Park & Museum (100,000)
• Carhenge (86,598) • Stuhr Museum of the
Prairie Pioneer (60,002) • Buffalo Bill Ranch
State Historical Park (28,446).
Nebraska has several attractions. In 1996, some of the most-visited places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).
In 1996, six of the most-visited places in Nebraska were:• Fort Robinson State Park • Scotts Bluff National
Monument• Arbor Lodge State
Historical Park & Museum• Carhenge• Stuhr Museum of the
Prairie Pioneer• Buffalo Bill Ranch State
Historical Park
58 %
47 %
27 %
124 %
A B C
D E
Kilder: http://www.useit.com/alertbox/9710a.html
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Effektiv tekst
• Konsis• Lett skannbar• Uten marketing-tull
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Skap trygghet
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Video: 30 % flere valgte commercial
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Progressive forsikring – dyrere, men viser det!
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Fjern unødvendige spørsmål
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Hvorfor går det galt?
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There is a lack of discipline in many web publishing processes because managers in charge of websites often don't respect content.
”
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Lorem ipsum
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Malsyken
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Oppstartsmøte
Nøkkelen til suksess:• Prioritere• Unngå
kompromisser• Velge bort ting• Ikke la politikk
styre
Ja, vi er enige!
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Det altomfattende strategidokumentet
SIDE 1 av 322
Laget av Elv Consulting
Den altomfattende kravspesifikasjonen
SIDE 1 av 299
Laget av Tiger Skog Consulting
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Hvor bør du starte?
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Det funker
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40 % økt salg32 % økt konverteringsrate
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Takk for meg!
twitter.com/[email protected]
NB: Husk www.webdagene.no 30.sept og 1. okt
30 plasser igjen :)