Digital Doughnut March Meet-up 2015: Nick Watt Digital Transformation
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Transcript of Digital Doughnut March Meet-up 2015: Nick Watt Digital Transformation
76% of marketers think marketing has changed more in the past two
years than the last 50
Source: Adobe study 2013 Digital Distress: What keeps marketers up at night?
Less than HALF of digital marketers feel highly proficient in digital
Source: Adobe study 2013 Digital Distress: What keeps marketers up at night?
Only a THIRD of marketers think their companies
are highly proficient at digital
Source: Adobe study 2013 Digital Distress: What keeps marketers up at night?
60% of marketers expect their companies to invest more in digital
marketing technology this year
That investment is not being matched by their confidence to use
itSource: Adobe study 2013 Digital Distress: What keeps marketers up at night?
96% of marketers believe that the pace of technological change will
continue to accelerate
Source: Adobe study 2013 Digital Distress: What keeps marketers up at night?
“Digital Darwinism is the evolution of consumer
behaviour when society and technology evolve
faster than your ability to adapt”
Brian Solis
A free service that helps the world’s businesses use and
introduce marketing technology more effectively
Benchmark your business
69% of companies will be investing in significant new marketing technologies within the next 3 years61% of businesses don’t have clearly defined budgets for marketing technology68% of the introduction is driven at a strategic level
Benchmark your business
42% of respondents didn’t think that their company had managed the introduction of new technology well in the past54% of people didn’t think there was a clear forum to discuss new technology within their business