Digital DNA - Travel bloggers - friend or foe
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Transcript of Digital DNA - Travel bloggers - friend or foe
![Page 1: Digital DNA - Travel bloggers - friend or foe](https://reader033.fdocuments.net/reader033/viewer/2022051504/58f18deb1a28ab8d0e8b4575/html5/thumbnails/1.jpg)
Travel Bloggers – Friend or Foe
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Todays Workshop
1. Why Consider Bloggers
2. Finding Travel Bloggers
3. Metrics To Consider
4. Generating Content Ideas
5. Contacting Travel Bloggers
6. Why It Works
@nialtoner @TheTomorrowLab
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About Me
• By day The Tomorrow Lab
• By night Pikalily
• Write about food and travel
• Enjoy all sports
• Married
@nialtoner @TheTomorrowLab
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Why Travel Bloggers?
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Reach Your Audience
Seekers
Joiners
Amplifiers
Buyers
@nialtoner @TheTomorrowLab
Looking for information
Return to see
new content
Help to promote and
share your content
The group we spend
most time targeting
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Finding Travel Bloggers
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Finding Travel Bloggers
@nialtoner @TheTomorrowLab
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Twitter Bios
@nialtoner @TheTomorrowLab
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Twitter is Your Friend
@nialtoner @TheTomorrowLab
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Twitter Lists
@nialtoner @TheTomorrowLab
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Travel Lists on Twitter
@nialtoner @TheTomorrowLab
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Travel Lists on Twitter
@nialtoner @TheTomorrowLab
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Travel Lists on Twitter
@nialtoner @TheTomorrowLab
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Travel Blog Exchange
@nialtoner @TheTomorrowLab
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TBEX Dublin Attendees
@nialtoner @TheTomorrowLab
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Twitter Search
@nialtoner @TheTomorrowLab
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@nialtoner @TheTomorrowLab
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@nialtoner @TheTomorrowLab
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Lists
@nialtoner @TheTomorrowLab
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Lists
@nialtoner @TheTomorrowLab
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Search Smarter
@nialtoner @TheTomorrowLab
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Search Smarter
@nialtoner @TheTomorrowLab
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Search Smarter
@nialtoner @TheTomorrowLab
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Metrics To Consider
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Create Your List
@nialtoner @TheTomorrowLab
Paste the URL’s
into Excel
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Majestic SEO
@nialtoner @TheTomorrowLab
Link Profile
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Majestic SEO
@nialtoner @TheTomorrowLab
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Citation & Trust Flow
@nialtoner @TheTomorrowLab
Citation Flow :
a number predicting how influential a website might be based on
how many sites link to it
Trust Flow:
a number predicting how trustworthy a page is based on the
number or trustworthy sites that link to it
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Majestic Chrome Plugin
@nialtoner @TheTomorrowLab
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Free Chrome Plugins
@nialtoner @TheTomorrowLab
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Social Following
@nialtoner @TheTomorrowLab
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Social Following
@nialtoner @TheTomorrowLab
www.twitteraudit.com
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Social Shares
@nialtoner @TheTomorrowLab
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Blog Comments
@nialtoner @TheTomorrowLab
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Newsletter Signup
@nialtoner @TheTomorrowLab
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Getting Contact Info
@nialtoner @TheTomorrowLab
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Getting Contact Info
@nialtoner @TheTomorrowLab
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Generating Content Ideas
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Idea Generation
@nialtoner @TheTomorrowLab
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Buzzsumo
@nialtoner @TheTomorrowLab
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100 Ideas 30 Minutes
• 6 People
• 5 Mins
• 4 Ideas
• 30 Minutes
• 100+ ideas
• @staceycav
• http://thetomorrowlab.com/2014/05/create-100-content-ideas-30-minutes/
@nialtoner @TheTomorrowLab
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Involve Bloggers
@nialtoner @TheTomorrowLab
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Contacting Bloggers
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Making Contact
• Read their blog!!
• Interact on Twitter
• Find a name – make it personal
• Have an idea that will interest them
• Take time to make the contact
• Be memorable
• It’s all about the RELATIONSHIP
@nialtoner @TheTomorrowLab
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Good Example
@nialtoner @TheTomorrowLab
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And Another
@nialtoner @TheTomorrowLab
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Bad Example
@nialtoner @TheTomorrowLab
Software?? WTF!
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And Another
@nialtoner @TheTomorrowLab
Please give me this great piece with a link for you.
You’ve worked so hard drafting this email!
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Why It Works
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Why It Works
• #ExpediaExplores
• 16 Weeks travelling around NI and ROI
• 30+ towns and cities
• Social media interaction
• UK and Irish travel bloggers
@nialtoner @TheTomorrowLab
Best use of social in search campaign.
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Why It Works
@nialtoner @TheTomorrowLab
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Why It Works
@nialtoner @TheTomorrowLab
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Why It Works
@nialtoner @TheTomorrowLab
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Why It Works
@nialtoner @TheTomorrowLab
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And This Year
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Sporting Experiences
@nialtoner @TheTomorrowLab
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Recap
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Sporting Experiences
• Your customers interact with bloggers
• Take time to find suitable bloggers
• Get an idea to excite the blogger
• Get to know them and their blog
• Build and maintain relationships
• Promote and share your content
@nialtoner @TheTomorrowLab
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www.thetomorrowlab.com
Thank you!
Visit our stand for more info
Email: [email protected]: @nialtoner | @thetomorrowlab