Digital Darwinism and Digital Dinosaurs
-
Upload
hamill-associates-ltd -
Category
Business
-
view
425 -
download
0
Transcript of Digital Darwinism and Digital Dinosaurs
![Page 1: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/1.jpg)
ENERGISE2-0.COM
The Digital Revolution:
Are You Ready?
Dr Jim Hamillwww.energise2-0.com
@DrJimHamill
www.linkedin.com/in/drjimhamill
23rd October, 2014 1
![Page 2: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/2.jpg)
ENERGISE2-0.COM
Agenda
9.30 - 10.15 Digital Darwinism and Digital DinosaursDr. Jim Hamill, Director, Energise 2-0
10.15 - 11.00 First ScotRail: Becoming a Digital RailwaySean Duffy, Commercial Director, First ScotRail
11.00 Tea/Coffee
11.15 - 12.00 The Opportunities and Threats of Big DataEuan Robertson, Chief Technology Officer, Aquila Insight
12.00 - 12.30 Q&A Session: Planning for Digital Change
12.30 Lunch 2
![Page 3: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/3.jpg)
ENERGISE2-0.COM
A conversationnot a broadcast workshop
![Page 4: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/4.jpg)
ENERGISE2-0.COM
Digital Darwinism and
Digital Dinosaurs
Dr Jim Hamillwww.energise2-0.com
@DrJimHamill
www.linkedin.com/in/drjimhamill 4
![Page 5: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/5.jpg)
ENERGISE2-0.COM
Digital Natives
By 2025, Digital Natives will account for 70% of the global workforce and they will be shooting dinosaurs
5
![Page 6: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/6.jpg)
ENERGISE2-0.COM
What do the following products and companies have in common?
![Page 7: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/7.jpg)
ENERGISE2-0.COM
In Common?
![Page 8: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/8.jpg)
ENERGISE2-0.COM
In Common?
![Page 9: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/9.jpg)
ENERGISE2-0.COM
Digital Dinosaurs
All have become (or could become) Digital Dinosaurs due to their failure to adapt to Disruptive Technologies
![Page 10: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/10.jpg)
ENERGISE2-0.COM
What Does HMV Stand For?
![Page 11: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/11.jpg)
ENERGISE2-0.COM
(HMV) Hopelessly Misplaced Vision
![Page 12: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/12.jpg)
ENERGISE2-0.COM
Rearranging Deck Chairs
![Page 13: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/13.jpg)
ENERGISE2-0.COM
What about these ones?
![Page 14: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/14.jpg)
ENERGISE2-0.COM
Who Will Be The Next Dinosaur?
![Page 15: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/15.jpg)
ENERGISE2-0.COM
Take Your Pick
• Local Councils?
• Business/SME support organisations?
• Public transport?
• Advertising, PR, Marketing, Web Design, Social Media Agencies?
• Accountants?
• Trade Associations/Chambers of Commerce?
• Telecom providers?
• The United Kingdom?
• Call Centres?
• Senior Executives?
• You?
• High streets?
• Television?
• Meetings?
• Business Travel?
• What about Higher and Further Education?
15
![Page 16: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/16.jpg)
ENERGISE2-0.COM
Who Will Be Next?
![Page 17: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/17.jpg)
ENERGISE2-0.COM
MOOCs
![Page 18: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/18.jpg)
ENERGISE2-0.COM
The Future of Education
![Page 19: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/19.jpg)
ENERGISE2-0.COM
Spot the Dinosaur
![Page 20: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/20.jpg)
ENERGISE2-0.COM
The Future of Higher Education
20
![Page 21: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/21.jpg)
ENERGISE2-0.COM
‘Terminal Degrees’ – the Economist
‘If universities were to face the same conditions over the next 10 to 20 years that daily newspapers faced
over the last 10 to 20, then revenues would fall by more than half, employment in the industry would drop by
nearly 30% and more than 700 institutions would shut their doors.’ (Economist, 2014)
21
![Page 23: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/23.jpg)
ENERGISE2-0.COM
Digital Darwinism
A further 70% on current list will fail within the
next decade
23
![Page 24: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/24.jpg)
ENERGISE2-0.COM
So why now…..?
![Page 25: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/25.jpg)
ENERGISE2-0.COM
Convergence of Disruptive Technologies
![Page 26: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/26.jpg)
ENERGISE2-0.COM
Convergence of Disruptive Technologies
Social Media + Mobile + The Cloud + Big Data + Gen C
= The End of Business as Usual
![Page 27: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/27.jpg)
ENERGISE2-0.COM
The Connected Customer
![Page 28: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/28.jpg)
ENERGISE2-0.COM
The Connected Customer is also the Connected Employee
![Page 29: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/29.jpg)
ENERGISE2-0.COM
Digital Natives (2005)
![Page 30: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/30.jpg)
ENERGISE2-0.COM
The Connected Customer
![Page 31: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/31.jpg)
ENERGISE2-0.COM
The Internet of Things
31
![Page 32: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/32.jpg)
ENERGISE2-0.COM
Implications?
![Page 33: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/33.jpg)
ENERGISE2-0.COM
No organisation too big to fail, nor too small to succeed
![Page 34: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/34.jpg)
ENERGISE2-0.COM
Do we need to adapt or die?
![Page 35: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/35.jpg)
ENERGISE2-0.COM
Digital Darwinism
![Page 36: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/36.jpg)
ENERGISE2-0.COM
Power Shift
36
![Page 37: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/37.jpg)
ENERGISE2-0.COM
Power Shift
Social media empowers customers, empowers the network
We no longer control the brand
The brand becomes the customer
experience of the brand –
experiences that are widely
shared online
![Page 38: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/38.jpg)
ENERGISE2-0.COM
Customers in Control
• How relevant is the traditional ‘outbound’ approach to sales, marketing, PR and service in an era where the customer/buyer is in control?
• Do we need to move to a new ‘inbound’ approach based on:
– Authentic storytelling
– Content that adds value to our customers/buyers
– Data and analytics
– Real time engagement
– Creating excellent online customer experiences
![Page 39: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/39.jpg)
ENERGISE2-0.COM
Rethinking Marketing & PR
• Unlearn marketing – it is no
longer ‘about us’
• New ‘mindset’ required
• Stop telling people how good
we are. Prove it. Spin is dead.
• A shift from Outbound Marketing to Inbound/Content Based
Marketing
![Page 40: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/40.jpg)
ENERGISE2-0.COM
Leading Edge Thinkers
40
![Page 41: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/41.jpg)
ENERGISE2-0.COM
Brian Solis - Ultimate Moment of Truth
![Page 42: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/42.jpg)
ENERGISE2-0.COM
Reality Check
Customers are no longer passive sheep
![Page 43: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/43.jpg)
ENERGISE2-0.COM
Create Music Not Noise
![Page 44: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/44.jpg)
ENERGISE2-0.COM
Arpal Group
44
![Page 45: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/45.jpg)
ENERGISE2-0.COM
Social Customer Service and Real Time Engagement is the New
Marketing
45
![Page 46: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/46.jpg)
ENERGISE2-0.COM
Constantly connected customers (especially Digital Natives) require constantly connected
Social Customer Service Excellence
![Page 47: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/47.jpg)
ENERGISE2-0.COM
The Evidence (Demand)
• Inbound customer requests on Twitter have increased by 208% and by 85% on Facebook
• 72% of consumers posting a customer service question/complaint on Twitter expect a response within 1 hour (faster response times may be required in certain industries e.g. public transport sector)
• 32% of social customers expect a response within 30 minutes• 57% of consumers think brands’ response times on social
media should be the same during weekends/weeknights as they are during business hours
• 59% of 18 to 24 year olds use social media for customer service
• 96% of customers are affected by the social comments of other customers 47
![Page 48: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/48.jpg)
ENERGISE2-0.COM
The Evidence (Supply)
• Few brands are delivering despite advances in Social Customer Service technology
• Only 32 of the top 100 global brands have a separate customer service handle on Twitter
• Only 29% of companies state that Social Customer Service is an important objective; by contrast, 62% state that customer acquisitions via social media is ‘very important’
• Only 36% of consumers report having their social customer service enquiries solved quickly and effectively. Canned responses are common
• Only 59% of companies monitor social media for mentions
48
![Page 49: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/49.jpg)
ENERGISE2-0.COM
Time for us to
‘Shut Up and Listen’
49
![Page 50: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/50.jpg)
ENERGISE2-0.COM
It’s Social
A conversationnot a broadcast platform
Conversations are taking place relevant to your brand – are you listening?
50
![Page 51: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/51.jpg)
ENERGISE2-0.COM
Social Media Listening
51
![Page 52: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/52.jpg)
ENERGISE2-0.COM
Social Customer Service
![Page 53: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/53.jpg)
ENERGISE2-0.COM
It is no longer just abut Social Media, it is also about Social Business –
‘Enterprise Social’
53
![Page 54: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/54.jpg)
ENERGISE2-0.COM
The times they are a changin'
• Current leading-edge thinking is that we are on the verge of another tectonic shift: from Social Media to Social Business
• A Social Business is one that develops innovative new work methods and processes by applying social thinking, social strategy, social culture, social organisation and social technologies to everything it does (internally as well as externally). Social across the value chain.
• Organisations who ‘get this’ will survive and prosper - those who don’t will become 21st century dinosaurs
![Page 55: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/55.jpg)
ENERGISE2-0.COM
Not sure? – then consider the following……..
![Page 56: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/56.jpg)
ENERGISE2-0.COM
Productive Time
56
![Page 57: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/57.jpg)
ENERGISE2-0.COM
Productivity Busters
57
![Page 58: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/58.jpg)
ENERGISE2-0.COM
Global Workforce Survey 2012
58
![Page 59: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/59.jpg)
ENERGISE2-0.COM
eMail v. Social
![Page 60: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/60.jpg)
ENERGISE2-0.COM
A Better Way to Collaborate
![Page 61: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/61.jpg)
ENERGISE2-0.COM
Enterprise Networking Tools
![Page 62: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/62.jpg)
ENERGISE2-0.COM
If we need to adapt or die, do we have the Digital Leaders to drive
change?
62
![Page 63: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/63.jpg)
ENERGISE2-0.COM
The evidence would suggest NOT….
• ‘The State of Digital Business in 2014’ - only 15 percent of companies have the capability to implement digital strategies (Forrester Research, 2014)
• Successful digital business transformation requires the full support of CEOs to drive investment priorities. However, few CEOs fully understand digital
• We are facing a Digital Execution Crisis. Missing digital skills are the key hurdle to digital transformation in 77% of the companies surveyed (see also - ‘The Digital Talent Gap: Developing Skills for Today’s Digital Organizations, 2013’ – CapGemini)
• Leading US Bs Schools such as Harvard, Stanford, MIT and others have responded to the digital business skills shortage by offering Executive Programmes in ‘Driving Digital Change’. The majority of Business Schools in most other countries have been much slower to respond
63
![Page 64: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/64.jpg)
ENERGISE2-0.COM
Digital Leaders Urgently Required
64
![Page 65: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/65.jpg)
ENERGISE2-0.COM
Digital Leaders Urgently Required
• A new breed of senior executive is required – Digital Business Leaders
• Executives who combine high level business knowledge and experience with the ability to develop Digital Transformation Strategies fully aligned with and supportive of agreed business goals and objectives
• Executives with the personal skills and confidence to drive organisational change
65
![Page 66: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/66.jpg)
ENERGISE2-0.COM
Let's Discuss
![Page 67: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/67.jpg)
ENERGISE2-0.COM
Adapt or Die
• Are we changing quickly enough?
• Are we ready?
• International competitors?
![Page 68: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/68.jpg)
ENERGISE2-0.COM
What road are we on?
![Page 69: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/69.jpg)
ENERGISE2-0.COM
![Page 70: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/70.jpg)
ENERGISE2-0.COM
Bob Dylan (Mashed Up )
Come gather 'round people
Wherever you roam
And don’t criticise
What you can't understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin‘
Then you better start swimmin’
Or you'll sink like a stone
For the times they are a-changin’
![Page 71: Digital Darwinism and Digital Dinosaurs](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a24b201a28ab52088b4579/html5/thumbnails/71.jpg)
ENERGISE2-0.COM
‘Getting There’