Digital Darwinism: How To Avoid Becoming a Digital Dinosaur
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Digital Darwinism: How to Avoid Becoming a Digital Dinosaur Dr Jim Hamill @ DrJimHamill www.linkedin.com/in/drjimhamill
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Transcript of Digital Darwinism: How To Avoid Becoming a Digital Dinosaur
Digital Darwinism: How to Avoid Becoming a Digital Dinosaur Dr Jim [email protected]/in/drjimhamill
Questions
If you have any questions, don’t bother asking because I don’t really care if you have any questions, what your opinion is or what you think. If you ask a question I will ignore
you
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Questions
How many organisations treat their customers that way?
How ‘social’ is your organisation (externally and internally)?
Four out of five companies do not respond to customer comments on social channels
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A Conversation
A two-way conversationnot a one-waybroadcast
As a consequence of digital technology, our average attentionspan is 7 seconds. Less than that of a goldfish
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Core Theme
We live in an era of Digital Disruption and Digital Darwinism
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Core Theme
The digital and social media revolutions are disrupting a wide range of industries, transforming existing ways of doing things and existing business models
Many organisations have become, or are in the process of becoming, ‘digital dinosaurs’ due to their inability to adapt
The changes seen already are nothing compared to what is coming over the next few years. Over 40% of jobs could be replaced by digital technology over the next two decades
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Some Quotes
We are in the early stages of an era of great technological change. Digital innovations are remaking our industries, economy, and society just as steam, electricity, and internal combustion did before them MIT Technology Review, June, 2015
Digital disruption has the potential to overturn incumbents and reshape markets faster than perhaps any force in history………. an average of roughly four of today’s top 10 incumbents (in terms of market share) in each industry will be displaced by digital disruption in the next five years. Despite these dire ramifications, only 25 percent describe their approach to digital disruption as proactive—willing to disrupt themselves in order to compete Digital Vortex: How Digital Disruption Is Redefining Industries (IMD/Cisco 2015)
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Some Quotes
Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of their business, rather than treating digital touch-points as peripheral add-ons The Digital Maturity Model, Forrester Research (2014)
Core Theme
As organisations, we need to transform digitally - using digital technologies to rethink and improve the way we do things in at least three main areas:
‘Externally’ - marketing, PR, customer engagement, customer service
‘Internally’ - the way we communicate with colleagues and partners; our business processes and systems; becoming an agile, flexible, fast moving ‘social organisation’
Digitally transform our core business models
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The Reverse Strategy Framework
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As Individuals, We Need To Transform
A new breed of senior executive is required
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Core Theme
While there is a growing recognition of the need for digital change, a major digital skills shortage exists
Capgemini Consulting/MIT Center for Digital Business - missing digital skills were the key hurdle to digital transformation in 77% of the companies surveyed, (‘The Digital Talent Gap: Developing Skills for Today’s Digital Organizations, 2013’)
Forrester Research (2014) highlighted a ‘digital execution crisis’. Successful digital business transformation requires the full support of CEOs to drive investment priorities but few CEOs fully understand digital. ‘Many executives report that their firms are woefully unprepared to deal with the digital onslaught’
Similar findings have been reported in other studies
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Core Theme
Date
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Digital Leadership
Date
Digital Leaders
Combine high level business knowledge, experience and understanding with the ability to develop digital transformation strategies fully aligned with and supportive of agreed business goals and objectives
The confidence and personal skills to drive organisational change
Are you ready to become a Digital Leader?
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Carpe Diem
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Readings
Date
Overview
In one sentence ……..
Staying relevant in adigital/social world
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'Adapt or Die'… Brian Solis
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Two Key Issues
Digital Disruption: the Digital and Social Media Revolutions
Digital and your career development – building your personal brand online - some practical tools and software
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The Digital and Social Media Revolutions
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In Pictures/Video
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Digital Natives
By 2025, Digital Natives will account for 70% of the global workforce and they will be shooting dinosaurs
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Business Model Innovation
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Disruption
How many industries has this company/product disrupted?
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Recognise this?
Date
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This?
Date
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Now This……..
Date
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This?
Date
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This?
Date
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This?
Date
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This?
Date
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Should you transform ?
Date
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Most affected……….
Date
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No industry is immune….
Date
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The robots are coming
Date
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Digital Disruption Report
Date
What do the following products and companies have in common?
In Common?
In Common?
Digital Dinosaurs
All have become (or could become) Digital Dinosaurs due to their failure to adapt to Disruptive Technologies
What Does HMV Stand For?
(HMV) Hopelessly Misplaced Vision
Rearranging Deck Chairs
ScotRail and Social Customer Service
The WOW Factor When Done Right
In Real Time (Sunday Morning)seabass • @boochapThe scotrail website keeps crashing help I need to know my train timesScotRail • @ScotRail@boochap Morning, where are you travelling from/to please and roughly what sort of time do you want to travel?seabass • @boochap@ScotRail scoutstounhill to Glasgow central, some time between 10 and 11am today. Thank you! :)ScotRail • @ScotRail@boochap Morning, from Scotstounhill at 10:11 or 10:41 this morning. :)seabass • @boochap@ScotRail oh my gosh, thank you so much! Have a lovely morning x
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More Examples
Tourism and hospitality – digital has revolutionised the customer journey – Dreaming, Planning, Booking, Experiencing, Sharing; also impact of the collaborative economy AirbnbRetailing - ‘showrooming’Business Services – impact of Free Agent on bookkeeping/ accountancy profession; Hourly Nerd Construction – Win Sun recently produced 10 basic houses in a day, at an average cost of less than £3,000, using a giant 3D printer and “ink" made from recycled wasteAgriculture – Field Scripts, a Big Data and predictive analytics development based on a database of 50 billion soil observations and 10 trillion weather-simulation points.Taxis – Uberfy or be UberfiedBranch banking
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Hourly Nerd – founded by MBA graduates
The Digital Vortex
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Four out of ten industry incumbentswill be disrupted within the next five years
Will your industry/company be disrupted?
Deloitte Australia, ‘Short fuse, big bang’
Will your industry be disrupted?
So why now…..?
Convergence of Disruptive Technologies
Convergence of Disruptive Technologies
Social Media + Mobile + The Cloud + Big Data + Gen C
= The End of Business as Usual
The Connected Customer
The Connected Employee
The Connected Customer is also the Connected Employee
Enterprise Social Tools
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A Better Way to Collaborate
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We ain’t seen nothing yet….
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The Internet of Things
50bn to 75bn connected devices/products by 2020
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Towards the future….
Date
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If we need to adapt or die, do we have the Digital Leaders to drive change?
The evidence would suggest NOT!
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Some practical advice
Date
A new approach to career development
Build your personal brand online/ build your Digital Footprint
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Inbound/Content Marketing
Apply the principles of Inbound/Content Marketing to your own personal brand
Date
Some useful Social Media Management Tools
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Social Media Management Tools
Feedly - for Social Media Listening
Buffer - for scheduling posts
Hootsuite - for managing channels
Wordpress - for blogging
Mention - for brand sentiment analysis
Social Report - for performance measurement
Yammer - for internal social business
Conversocial - for Social Customer Service
Bob Dylan (Mashed Up )
Come gather 'round peopleWherever you roam
And don’t criticiseWhat you can't understand
Your sons and your daughtersAre beyond your command
Your old road isRapidly agin‘
Then you better start swimmin’Or you'll sink like a stone
For the times they are a-changin’
