digital asset management

•• •Keynote•panel•featuring•early•DAM•adapters•from•major•studios••including•NBC/Universal,•Fox•Entertainment,•and•WB.

•• •Topic•tracks•for•your•specific•interests•&•experience,•including••leaders•and•managers;•DAM•newcomers;•DAM•Specialists.

•• •Register•multiple•members•of•your•team,•and•attend•the••tracks•that•are•most•relevant•to•your•business•area.

•• •Explore•leading•solutions•and•groundbreaking••technology•at•the•expo.

February 17 – 18, 2010Hilton los Angeles/UniversAl City

UniversAl City, CAwww.createasphere.com/DAM

exposition + conference

digital asset managemententertainment and media

Program details inside! Attend tracks and sessions

specific to your experience level

and expertise.

*�Specific�session/workshop�topics�and�presenters�are�subject�to�change.

the entertainment & media industry’s premier event on

management of digital assets.February 17 – 18, 2010 | Hilton los angeles | universal City, Ca

www.createasphere.com/DAM

Spending•on•digital•asset•management•is•expected•to•increase•from•500•million•in•the•past•year•to•over•one•billion•by•2014.••This•rapid•growth•will•bring•tremendous•opportunity•along•with•unforeseen•threats•to•entertainment•and•media•organizations.••Are•you•ready?

From•the•producers•of•the•Createasphere•Entertainment•Technology•Expo•comes•a•new•event•and•online•community•dedicated•to•learning•and•collaboration•on•management•of•digital•assets.••This•professional•conference•and•expo•will•bring•together•technology•leaders,•entertainment•and•media•organizations•and•an•interdisciplinary•group•of•practitioners.••Join•us•as•we•define•the•future•and•explore•best•practices•specific•to•entertainment,•broadcast,•gaming,•advertising,•and•media.•

Who should attend?If•you•are•responsible•for•the•creation,•handling,•security•or•underwriting•of•entertainment•and•media•digital•assets,•this•conference•is•a•must•attend•event.••Not•an•expert•yet?•Even•if•you•are•new•to•the•DAM•space•or•are•considering•pursuing•career•options•in•this•area,•you•will•find•much•to•inspire•you•at•this•premier•event.••

two events in one!Co-located•with•the•Createasphere•Entertainment•Technology•Expo,•the•Digital•Asset•Management•conference•will•provide•attendees•and•exhibitors•

a•valuable•opportunity•to•explore•the•challenges•of•digital•media•then•step•next•door•to•experience•the•cutting•edge•of•entertainment•technology•in•one•value•packed•event.•

By•visiting•the•Entertainment•Technology•Exposition•in•addition•to•the•Digital•Asset•Management•Conference,•you•will•get•a•well-rounded•look•at•the•year•ahead•in•the•quickly•evolving•world•of•entertainment•technology.••Formerly•known•as•HD•Expo,•the•Entertainment•Technology•Exposition•is•entering•its•ninth•year•as•the•premier•west•coast•event•for•the•production•and•content•creation•community.•Visit•the•show•floor•for•a•peek•at•the•newest•technologies•and•attend•conference•sessions•and•panel•discussions•featuring•industry•leaders•and•experts.•

Participating organizations


Keynote studio Panel: vision 2010 and 2020. Dive•into•the•critical•top-of-mind•topics•that•are•pressing•content•holders•across•a•broad•spectrum•of•the•entertainment•industry•including•cloud•computing,•disaster•recovery,•social•media,•web•2.0,•mobile•and•more.••

introductory sessions and DAM Basics for newcomersNew•to•digital•asset•management?•Here’s•your•chance•to•get•a•fundamental•overview•of•what•you•need•to•know•in•these•introductory•sessions:

•• •DAM•101:•What•is•it,••and•what•you•need•to•know

•• •How•does•a•DAM•system•work?

•• •Metadata•–••Your•assets•are•lost•without•it!

•• •Tracking•&•Managing•Opportunities••in•DAM

•• •The•Digital•Librarian•&•Archivist’s•Workshop

•• •Order•from•Disorder:••Taming•the•Digital•Chaos•

Power Presentations and strategy sessions for Company leaders & ManagersTrying•to•build•the•business•case•for•DAM•and•justify•ROI?••Join•other•business•leaders•and•managers•for•sessions•focused•on•strategic•positioning•of•DAM•in•your•company:

•• •Building•the•Business•Case•for•DAM•–•The•Strategic•Look•of•When•&•Why

•• •ROI•on•DAM•Investment

•• •Positioning•of•DAM

•• •Capitalization•on•Storage

•• •Managing•Worldwide•Workflow:••Digital•is•a•Global•Initiative

•• •Reinventing•everything:••The•desktop•paradigm•moves•to•the•web.•New•opportunities•in•media•monetization•and•innovation••

Practical Workshops and Hand-on sessions for DAM specialistsAlready•familiar•with•the•basics•of•DAM?••Practical•sessions•and•workshops•will•give•you•new•resources•&•ideas•you•can•put•to•use•in•your•company•immediately:

•• •The•Five•Core•Skills•that•every•DAM•Professional•Must•Understand•for•2010

•• •Using•DAM•with•Social•Media

•• •Exploring•the•Process•to•Manage,•Manipulate•&•Deliver•Video•Content

•• •The•Role•of•Taxonomy•&•Metadata•in•Digital•Asset•Management

•• •Rights•Management•&•Content•Protection•of•Assets

•• •Powerful•Tools•&•Techniques•to••Enhance•Search•Capabilities

event overview + summary

Digital insider’s tourJoin•your•fellow•attendees•and•presenters•on•an•exclusive•insider’s•studio•tour.•Go•behind•the•scenes•and•enjoy•expanded•social•and•networking•opportunities•in•this•fun-filled•evening.•

your solution is hereSee•the•technology•in•action••and•find•specific•solutions•to•your•challenges•at•the•exposition.•Compare•products•and•capabilities•and•get•answers•to•your•most•pressing•questions.

February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM


Hot lunch! round table Discussions where the hottest DaM topics are served.Sit•amongst•your•peers•and•industry•experts•with•planned•conversation•topics•and•a•moderator•at•every•table.••

topics include

•• Managing•Video•Files

•• DAM•as•a•Corporate•Initiative

•• Metadata

•• Social•Media•

•• ROI

•• Rights•Management

•• Storage•Issues•&•Solutions

•• Digital•Photography

•• Digital•Workflow

•• Media•Distribution•

expert industry Presenters

•• Ben•Huh,•Cheezburger•Network

•• Stan•Scoggins,•NBC/Universal

•• Tim•Padilla,•WB

•• Jamie•Voris,•nfl.com

•• Jason•Bright,•Media•Beacon

•• Aaron•Holm,•Industrial•Color

•• Roger•Howard,•Blizzard•Entertainment

•• Mukul•Krishna,•Frost•&•Sullivan

•• Peter•Krogh,•ASMP

•• Dan•McGraw,•Seven•Dials•Media

•• Jim•Sippel,•Willow•Creek

•• Gunar•Penekis•

•• Scott•Phelan,•Fox•Entertainment

•• Chris•Orr,•University•of•California

•• John•Horodyski,•Doubloon•Inc.

•• Janet•LaFleur,•Atempo

•• Sam•Bogoch,•Avid

your solution is here.See•the•technology•in•action•and•find•specific•solutions•for•your•challenges•at•the•exposition.••Compare•products•and•capabilities•and•get•answers•to•your•most•pressing•challenges.••

For•information•about•exhibiting•or•sponsorship•opportunities,•check•out•www.createasphere.com/DAM•or•call•Brian•Henderson•at•818-842-6611.•

event overview + summary


Stan•ScogginsUniversal

Ben•HuhCheezburger•Network

Dan•McGrawSeven•Dials•Media

Roger•Howard•Blizzard•Entertainment

Scott•PhelanFox•Filmed•Entertainment

Alex•GrossmanActive•Storage

Aaron•Holm•Industrial•Color

Edrolfo•Leones•PeerDeal.com,•Inc.

Gunar•Penekis•John•HorodyskiGenius•Factor•Games

Tim•PadillaWB

Janet•LaFleurAtempo


Key note sessions studio Panel vision 2010 to 2020

Dive•into•the•critical•top-of-mind•topics•that•are•pressing•content•holders•across•a•broad•spectrum•of•the•entertainment•industry.•Cloud•computing,•disaster•recovery,•social•media,•web•2.0•and•mobile•aren’t•just•buzz•words,•they’re•serious•business;•affecting•management•decisions•and•expenditure•for•DAM•now•and•for•the•foreseeable•future.•This•expert•panel•of•early•DAM•adapters•will•address•these•pressing•topics•as•well•as•look•at•emerging•technology•and•the•impact•of•social•and•industry•developments.•DAM•leaders•share•perspectives•on•the•state•of•the•industry•and•offer•targeted•insights•about•preparing•for•the•future.•

Stan�Scoggins�-�UniversalScott�Phelan�-�Fox�Entertainment�Jamie�Voris�–�NFL�Tim�Padilla�-�Warner�Bros.Paul�Nicholson�-�ShowTime�

the evolution of Digital asset Management

The•increased•demands•on•the•creative•process•–•2K/4K•and•beyond•–•have•put•dramatic•pressure•on•DAM•to•respond•with•constantly•improving•performance•and•flexibility.•DAM•faces•varied•and•growing•demands•like•faster•access,•rapid•retrieval,•increased•security,•and•continual•repurposing.••Add•to•that•the•need•to•be•ready•for•rapid-response•to•an•ever-changing,•chaotic,•24-hour•environment•that•simultaneously•distributes•for•multiple•purposes•across•multiple•platforms.•Driving•DAM•evolution•forward,•these•influences•have•made•it•impossible•for•systems•to•be•standalone•islands•–•they•are•part•of•a•bigger•picture•that•also•requires•DAM•be•tightly•integrated•with•distribution•and•cloud•services.•To•help•drive•DAM’s•smart•evolution,•manufacturers•and•users•must•be•willing•to•work•closely•to•embrace•new•standards•and•techniques.•

Alex�Grossman�–�Active�Storage

Hot lunch! round table Discussions where the hottest DaM topics are served.Join•your•peers•and•industry•experts•for•informal•yet•informative•round•table•discussions•over•lunch.••Each•table•will•have•a•designated•moderator•who•has•experience•relevant•to•the•topic.••Seating•is•very•limited•at•each•table,•and•you•must•sign•up•to•reserve•your•space•at•the•table.

• Managing video Files•More•challenges•in•the•video•space•from•file•formats,•conversions•what•to•keep•–•what•not•to•keep.

• DaM as a Corporate initiative•Getting•buy-in•from•upper•management•and•maintaining•their•expectations•and•corporate•initiatives.

• Metadata•A•candid•discussion•of•challenges•with•terminology•and•maintaining•metadata.•How•do•companies•deal•with•subjective•assets•and•how•can•vocabulary•be•controlled?

• social Media•As•social•media•gets•hotter•and•more•mainstream,•how•does•DAM•support•handling•content•in•a•contributive•environment?•Can•DAM•leverage•social•media•for•profitability?•

•• •roi•When•can•you•start•seeing•a•return•on•the•huge•investment•of•an•Asset•Management•System•and•some•measuring•techniques•to•ensure•a•profit.

•• •rights Management•What•challenges•do•rights•play•as•assets•are•being•repurposed•–•domestically,•internationally•and•for•different•usages?

•• •storage issues & solutions•How•is•your•company•handling•(or•not•handling)•massive•amounts•of•storage•for•your•DAM?•

•• •Digital Photography•Set•the•standard•before•the•photography.•There•are•straightforward,•mission-critical•steps•that•ensure•photographic•assets.•Metadata,•versioning•protocol,•and•future-plans•are•just•a•few•of•the•hot•button•topics.

•• •Digital Workflow•Just•because•there•is•a•system,•doesn’t•mean•it•will•work•as•expected•if•workflow•is•neglected.•How•different•workflows•can•(or•can’t)•work•in•a•DAM.•Find•out•what•tools•are•available•for•streamlining•workflows•into•and•within•a•DAM.

•• •Media Distribution•Managing•it•means•moving•it•–•down•the•hall•or•around•the•globe.•Learn•about•managing,•storing,•and•moving•assets•and•preparing•for•the•challenges•those•steps•entail,•including•limitations•of•storage,•speed•and•bandwidth.

•

conference details



The•Digital•Asset•Management••Conference•and•Exposition•has•been•designed•to•give•you•the•information•you•need•to•help•you•succeed•today.••Whether•you’re•a•company•leader•or•one•of•the•DAM•specialists•in•your•organization,•you’ll•find•a•variety•of•practical•topics•to•select•from.••Our•event•tracks•suggest•an•ideal•formula,•but•feel•free•to•mix•and•match•between•tracks•to•hit•the•topics•most•relevant•to•you.

trACK one: neWCoMerNew•to•Digital•Asset•Management?•This•track•is•for•you.•The•newcomer•track•will•answer•all•the•questions•you•may•not•even•know•to•ask.•Sessions•will•provide•an•overview•of•the•topic,•examples•of•successful•systems•and•workflows,•and•a•great•opportunity•to•learn•from•the•mistakes•of•others•and•avoid•them•yourself.•The•newcomer•track•will•have•you•talking•like•an•expert•in•no•time.

DaM 101- What is it and what you need to knowA•fundamental•overview•of•what•you•need•to•understand•about•Digital•Asset•Management.•

Brief•description•of•what•this•thing••is•called•DAM

•• What•is•the•vocabulary?

•• Why•do•I•need•to•understand•it?

•• •How•might•DAM•impact•my•career•and•my•company?

How Does a DaM system Work?A•look•at•real-world•DAM•systems.•Understanding•how•DAM•works•is•easier•when•you’ve•explored•the•systems•that•power•it.••Join•three•highly•regarded•DAM•expert•vendors•who•will•present•their•products•and•solutions•in•a•highly•informative•session.•

•• •Explore•different•systems•and•products•that•power•DAM

•• •Flexibility•&•features•of•three•DAM•systems

•• •Review•how•these•systems•can•work•with•other•systems

•• •Meet•the•experts•and•ask•questions

Metadata - your assets are lost without it.Metadata•is•the•building•block•of•every•DAM•and•consequently•must•be•fundamentally•understood.•With•that•knowledge,•DAM•becomes•a•powerful•tool•for•your•content.

Without•metadata,•assets•might•be•irretrievable,•an•avoidable•consequence.••In•this•interactive•session,•learn•the•fundamentals•of•this•fundamental•element•of•DAM.

•• What•is•metadata?

•• Terms,•Workflow,•Technologies

•• Exactly•how•does•metadata•work?

•• •How•do•you•employ•the•proper•tools•to•manage•your•assets•now•and•forever?

Gunar�Penekis�

customize your conference experience



track and Manage opportunities in DaMDAM•is•a•dynamic•multi-billion•dollar•industry;•what•skill•sets,•experiences,•and•expertise•are•important•in•a•DAM•career?

Roles•in•DAM•are•evolving•and•opportunities•exist•for•professionals•with•skills•from•a•number•of•disciplines.•A•panel•of•experts•and•educators•show•you•the•way•to•prepare•for•a•role•in•DAM•or•repurpose•your•skills.•In•this•session•you•will•learn:

•• •Are•your•skills•ready•for•a•career•in••DAM•(or•how•to•reboot)

•• •How•does•experience•in•Web•Development,•Technology,•Production,•Photography,•Project•Management,•Library•Science,•Rights,•or•Content•Management•translate•to•careers••in•DAM

•• •What•roles•are•organizations••looking•for?

John�Horodyski�-�Doubloon�Inc.

the Digital librarian & archivistsThere•are•broad•opportunities•in•a•career•as•a•Digital•Librarian.••Find•out•why•this•is•a•growth-oriented•career•in•the•bright•future•of•DAM.•Professional•Digital•Librarians•and•DAM•experts•from•various•points•along•the•asset•management•chain•will•highlight•the•functions•of•a•librarian•and•illuminate•how•important•these•jobs•have•become.•This•workshop•focuses•on:

•• •Digital•Archivist•&•Library•functions

•• •Project•management

•• •End•user•rights•&•security•management

Chris�Orr�-�University�of�CaliforniaLisa�McIntrye�-�GSD�&�MMichelle�Futornick�-�Stanford�University�� News�Service�

order from Disorder: taming the Digital ChaosKeeping•a•variety•of•assets•from•numerous•sources•in•order•and•accessible•can•be•a•daunting•assignment,•but•tools•and•workflows•can•tame•the•complexity,•even•starting•with•a•disorganized•system.

A•clear,•step•by•step•presentation•that•will•show•you:

•• •How•to•begin

•• •Where•to•begin

•• •Steps•to•a•functional•and•understandable•DAM

Suitable•for•photographic,•data,•video,•text•or•graphic•information,•Creating•Order•from•Chaos•will•equip•you•with••the•knowledge.

Lisa�McIntyre�–�GSD�&M




trACK tWo: leADersHiP & MAnAgeMentAs•a•business•leader•you•face•the•challenge•of•developing•effective•Digital•Asset•strategies,•delivering•a•solid•return•on•investment,•and•effectively•executing•a•program•that•will•literally•change•the•way•your•organization•works•now•and•in•the•future.•The•leadership•and•management•track•connects•you•with•the•expertise•and•collaboration•you•need.

building the business Case for DaM-the strategic look at When & WhyDeveloping•a•business•case•for•investing•&•implementing•a•DAM•requires•understanding•the•intricacies•of•cost,•revenue,•value,•organizational•dynamics•and•branding,•but•may•present•high•value•to•organizations.

Building•the•business•case•for•DAM•requires•a•multi-disciplinary•approach.••Meet•key•industry•consultants•who•will•prepare•you•to•understand•the•costs•and•benefits•of•implementing•DAM.••You’ll•gain•knowledge•of:

•• •Identifying•when•an•organization•needs•a•DAM

•• •Building•a•business•case,•step•by•step•

•• •Showing•intangible•business•value

•• •Forecasting•ROI

•• •When•to•customize

•• •Helping•DAM•help•extend•your•brand•

Remko�Noteboom�-�Southpaw�Technology

roi on DaM investmentROI•for•a•DAM•investment•can•be•influenced•by•seeing•the•big•picture,•understanding•the•time•and•money•saving•opportunities•and•capitalizing•on•efficiencies.

What•is•the•timing•for•DAM•ROI?••Knowing•how•to•manage•expectations,•avoid•common•mistakes,•illuminate•misconceptions,•and•save•money•may•accelerate•that•timeframe.•Presented•by•key•consultants•who•guide•organizations•and•companies•through•their•investment•in•DAM,•this•session•will•address•ROI•timeframe•questions•and•answer•other•critical•questions•including:

•• •Saving•money•with•improved•workflows

•• •Saving•valuable•time•by•repurposing•content•already•available•

•• •Storage•efficiencies,•archival•solutions•

•• •Tacking•of•assets•in•use•for•legal•issues•and•other•efficiencies

Mukul�Krishna�-�Frost�&�SullivanJim�Sippel�-�Willow�Creek

Positioning of DaMDAM•is•crucial•to•business•strategy,•but•if•it’s•not•set•up•to•work•at•every•level•of•the•organization,•it•could•be•doomed•to•fail.•

The•best•DAM•system•in•the•world•won’t•succeed•if•individual•users•aren’t•able•to•understand•the•why•and•the•how•of•its•implementation.•DAM•puts•powerful•tools•in•the•hands•of•users•including•creative•team•members,•librarians,•and•administrative•staff•all•the•way•through•non-technical•senior•management.•The•positioning•and•deployment•of•DAM•plays•an•important•role•in•its•success•and•fiscal•value,•from•the•first•day•of•implementation•in•perpetuity.•Explore•often-neglected•DAM•topics•including•workflow,•change•management•and•maximizing•investment•with•a•top-tier•group•of•implementation•experts.

Dan�McGraw�-�Seven�Dials�Media




Capitalization on storageStorage•is•a•fundamental•requirement•for•DAM,•but•a•few•factors•shape•the•topic•and•provide•new•opportunities•to•capitalize,•keeping•your•assets•safe•and•easily•accessible.

Effective•storage•and•information•management•are•key•assignments•for•organizations•as•they•expand•for•the•evolving•DAM.••Join•industry•experts•in•analysis•of•major•challenges•accompanying•storage•including•rapid•data•growth,•cost-effective-long-term•digital•assets•archiving,•and•balancing•capacity•with•the•performance.••Critical•to•the•conversation•is•the•exploration•of•how•new•storage•technologies•and•storage•management•best-practices•will•help•organizations•capitalize•on•the•transition•to•digital•content•creation,•processing,•and•distribution.

Thomas�Coughlin�-�Coughlin�AssociatesAlex�Grossman�-�Active�StorageJanet�Lafleur�-�Atempo

Managing Worldwide Workflow: Digital is a global initiativeFile•based•workflows•and•massive•reorganization•of•business•units•are•just•two•factors•that•have•made•data-centric•workflows•a•global•affair,•but•the•creative•community•will•be•weighing•in•soon•with•an•even•more•powerful•voice.•File•transfers•and•asset•management•technologies•have•revolutionized•the•entertainment•industry,•but•creators•and•end•users•will•dramatically•drive•the•next•wave•of•value.••This•is•a•unique•opportunity•to•learn•from•industry•experts•and•analyze•the•strengths•and•weaknesses•of•the•current•technology,•the•trends•driving•innovation,•and•how•high•speed•file•transfer,•social•networking,•and•asset•management•technology•are•converging•to•create•global•digital•workflows.

Aaron�Holm�-�Industrial�Color

reinventing everything: the desktop paradigm moves to the web. new opportunities in media monetization and innovationThe•real•enabler•for•digital•asset•management•systems•is•around•being•able•to•capture,•organization,•engage•and•publish/re-use•those•assets•in•the•modern•web•world.••With•the•shifts•in•technology•around•what•the•Web•3.0•experience•will•become•with•the•advent•of•4G,•next•generation•smart•phones•(iPhone,•Android,•Palm•Pre),•products•like•the•Apple•tablet•and•Amazon•Kindle•will•mean•and•the•shifts•in•power•onto•the•internet.••The•Web•with•the•Html•v5•standard•and•the•enablement•being•given•by•companies•like•Google•will•make•innovation•more•rich•and•easier•to•create.

Jason�Bright�-�Media�Beacon




trACK tHree: DAM sPeCiAlistThe•specialist•track•is•designed•for•those•already•working•with•digital•assets•interested•in•deepening•their•skills,•learning•best•practices,•and•building•a•solid•network•of•peers.•This•track•provides•hands-on•content,•delivered•by•presenters•who•are•actively•working•in•the•industry•and•using•the•applications•and•workflows•on•a•daily•basis.•

the DaM admins open source toolbelt - Free tools you need to Know How to use this yearIn•this•session•we•will•cover•a•variety•of•freely•available,•cross-platform•tools•that•can•make•any•DAM•administrator•look•like•a•media•technology•guru•without•spending•a•scarce•dollar.•From•manipulating•images•on•a•scale•that•Photoshop•would•crush•under,•pumping•out•multiple•versions•of•video•content•for•different•platforms,•taking•a•hold•of•metadata•embedded•in•your•files,•basic•digital•media•forensics,•or•generating•PDF•reports•from•your•database,•we’ll•touch•on•tools•and•techniques•you•can•use•to•make•your•DAM•sing•without•having•to•ask•your•boss•to•sign•another•check.

Roger�Howard�-�Blizzard�Entertainment

using DaM with social MediaPowerful•changes•in•computing,•internet•and•social•communication•present•DAM•with•opportunities•and•obstacles•that•are•manageable•and•beneficial

The•voracious•spread•of•blogs,•wikis,•podcasts•and•tweets•are•now•a•fixture•of•corporate•communication,•and•that•evolution•has•a•profound•impact•on•DAM.••While•social•networking•efforts•offer•powerful•opportunities•for•real•time•information,•it•could•be•potentially•devastating•to•information•within•a•DAM•system.•A•DAM-Social•Media•system•can•be•put•in•place•for•the•massive•quantity•of•information•headed•towards•us.•Join•the•conversation•and•gain•solid•understanding•of•the•practicalities•of•combining•social•networking•with•DAM•systems•while•keeping•an•eye•on•bottom-line•benefits.

Ben�Huh�-�Cheezburger�NetworkEdrolfo�Leones�-��PeerDeal.com,�Inc.

exploring the Process to Manage, Manipulate & Deliver video ContentDigital•video•assets•are•at•stake•from•the•first•day•of•production•and•every•step•thereafter.••Managing•the•pre-through-post•workflow•of•content•creation,•manipulation,•storage,•and•security•are•important•factors•in•your•company’s•ability•to•access•and•utilize•content•for•the•short•term•and•the•long•haul.•Whether•you•are•working•with•video•assets•for•a•large•organization•or•managing•your•company’s•entire•end•to•end•pipeline,•this•real-world•tour•through•the•life•cycle•of•video•in•a•DAM•system•will•empower•you•with•what•you•must•know•before•you•lose•track•and•potential•value•of•content.

Key•issues•that•this•panel•of•experts•will•explore•will•include:

•• •Video•production•workflow•vs.•DAM?

•• •Storage•management

•• •Metadata,•encoding,•&•encryption

•• •Protecting•your•video•assets•against•illegal•distribution•&•sabotage

•• •End•user•experiences

•• •Distribution•management•&•delivery•mechanisms•

Sam�Bogoch�-�Avid�Dan�McGraw�-�Seven�Dials�Media




the role of taxonomy & Metadata in Digital asset ManagementTaxonomy•is•the•bone•structure•of•DAM.•It•is•critical•for•organizations•to•make•sure•that•their•taxonomy•structures•are•solid•before•day•1•of•the•DAM•implementation.••Join•a•real-world•session•tackling•the•differences•between•ontologies,•folksonomies,•&•taxonomies•and•walking•through•the•importance•for•taxonomy•&•controlled•vocabulary•for•business•needs•to•enhance•your•DAM•system.

rights Management & Content Protection of assetsManaging•digital•assets•must•include•the•methodology•to•enforce•their•rights.••Learn•from•rights•specialists•how•to•manage•intellectual•property•and•uncover•issues•related•to•the•use•and•management•of•digital•data.•This•panel•of•experts•will•cover•topics•of•rights•management•including:

•• •Applicability•of••emerging-technology

•• •Analysis•of•how•music,•film,•and•photography•are•treated•in•the•digital•domain

•• •Impart•a•general•awareness•of•the•rights•and•obligations•associated•with•maintaining•and•distributing•digital•assets

Edrolfo�Leones�-�PeerDeal.com,�Inc.

Powerful tools & techniques to enhancing searching CapabilitiesA•DAM•should•have•the•unique•ability•to•help•untrained•users•find•the•best•content,•no•matter•where•it•is.•This•session•of•experts•will•explore•techniques•for•enhancing•your•DAM•system•to•improve•results•on•searching.•They•will•dig•deep•in•to•interface•elements•and•controls•for•locating•digital•assets.•These•include:

•• Metadata•identification

•• Advanced•search

•• Guided•Navigation

•• Content•Spotlighting

•• Text•Extraction

Diane�Burley�-�Nstein




registration

register today – space is limited!

register early to guarantee your spot.

visit www.createasphere.com/DaM

or call 818-842-6611.

Conference PackageComplete•conference•and•expo•experience•including•all•keynotes,•track•sessions,•activities,•cocktail•reception•and•the•Digital•Insider•Tour••

student PackageComplete•conference•and•expo•experience•including•all•keynotes,•track•sessions,•activities,•cocktail•reception•and•the•Digital•Insider•Tour•

guest ticketEvening•admission•for•spouse/partner••to•the•cocktail•reception•and•digital••insider•tour•

Reserve•your•hotel•room•early•for•the•best•rates•at•the•Hilton•Los•Angeles/Universal•City:•1-800-HILTONS.•Mention•group•code•HDEX.•Make•plans•to•visit•all•the•hot•spots•in•sunny•Southern•California.

early bird before Dec. 31

standardJan 1 – Feb 17

Conference Package rate $799 $899

student rate* $349 $399

guest ticket $100 $100

*Students�must�show�a�current�student�ID�card�at�first�day�registration


digital asset management

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