What is Digital Asset Management?

intelligencebank.com/dam make.work.seem.less

intelligencebank.com/dam make.work.seem.less

What is Digital Asset Management?

Digital Asset Management (DAM) software is a business process management solution which provides you with a centralized online hub to create, manage, share, track and find digital assets.

manage findtracksharecreate

A DAM streamlines management of all files including Microsoft Office documents, video, audio, design files and presentations. Seamless integration of your DAM with your other systems ensures your DAM is not an island – but rather, it’s the single source of cohesion for your marketing stack.

With a constantly increasing number of digital files being created and used in a multi-channel environment, without a DAM it’s easy to feel perpetually disorganized and lose control of brand assets. Trying to keep track of asset licensing, staying on top file versions and managing stakeholder access to assets without a robust system in place is both difficult and costly. Haphazard asset management can lead to a slew of problems which prevent your marketing team from providing inspiring, on-brand marketing.

With a DAM, your marketing team, designers, agency partners and other business stakeholders have uninterrupted access to your creative files. And at the same time, you have clear processes for your creative content.

intelligencebank.com/dam make.work.seem.less

Use casesThe core of any Digital Asset Management system is the ability to easily search for your digital files according to metadata you assign by tagging with keywords and other descriptors. However this is just the start of how a DAM can make your life easy. Here are some IntelligenceBank DAM use cases.

BrandHubWith custom brand guideline pages displayed within your DAM, not only will your users be able to access brand assets such as logos, fonts and images, but you can also put your brand guidelines online, making it easy to access and update. It’s the simple way to keep everyone on brand.

Local area marketingWith web-to-print templates, adjusting creative content for local markets has never been easier. With easily-accessible locked InDesign templates your retailers, franchises, dealers or local markets can fine-tune specific areas of creative like location and price point. Templates link back to your DAM library so users can select their logos or images to include, if permitted. With no more clip-art surprises, you will have creative consistency across diverse markets and will save on agency fees for local customization.

intelligencebank.com/dam make.work.seem.less

Creative approvalsStreamline your creative projects with workflow approvals. This means artwork is always approved by relevant stakeholders before it is distributed, and files with talent usage rights associated require download requests so you can capture how these file are used. With audit trails and alerts, creative approvals keep everyone on the same page for brand compliance.

Manage creative jobs onlineWith custom forms and workflow, anyone can submit an online creative brief to your marketing or design team. Briefs can be approved and assigned so you can track the status of projects, assign designers and monitor budgets. Run custom reports on design jobs and view all key dates in a calendar view. Say goodbye to complicated spreadsheets and hello to better-managed creative processes.

Order branded materialsWith a database of promotional materials, your team or sales force can easily view pricing of each item, request customizations and order with ease.

intelligencebank.com/dam make.work.seem.less

Features you need and your team will love usingHere are some of the key functionalities you should expect from your DAM

Custom online forms for approvals, creative

briefs and ordering materials

Web-to-print creative templates

Share and embed digital assets into other

websites

Calendar and planner

Main admin panel to manage users,

groups and security parameters

Mobile-friendly API’s and connectors with CMS platforms

and social media

Creative Suite connector

Lightbox collections

Desktop uploader

Self registration with custom T&C’s

Usage analytics

Upload any file type, from any source

Metadata management

Advanced search, global filters and

metadata

Workflows and approvals

Custom brand guidelines pages

Email alerts and email links to registered and non-registered users

Creative collaboration and annotations

Creative rights and usage management

intelligencebank.com/dam make.work.seem.less

The ROI of DAM

To put it simply, Digital Asset Management makes your life easier by saving you up to two hours per day in marketing administration time. With a DAM system, you experience the following tangible returns on investment.

Save time searching for assets — instead of trawling through a chaotic shared drive or Dropbox, lightning-fast search means your stakeholders can instantly find the creative files they need.

Enable your stakeholders to ‘self serve’ so the marketing department isn’t repeatedly sending out the same files.

Template customization lets retail stores or dealers make limited adjustments to creative files, saving you thousands on artwork localization costs.

Reduce courier costs by emailing links to large files to both registered and non-registered users.

Avoid duplication of creative which is costly and time consuming.

Ensure creative assets are compliant with talent usage rights and copyright, so penalty fees are avoided.

While these are some of the cost benefits of a DAM, ensuring creative quality is another huge advantage. To see the hidden costs of running your marketing department without a DAM, try our ROI Calculator.

ROI calculator

intelligencebank.com/dam make.work.seem.less

About IntelligenceBankFounded in 2009, IntelligenceBank’s beautifully designed Digital Asset Management software gives you a better process to manage, share, approve and distribute marketing content.

Used in over 55 countries by companies such as Baptist Health, Expedia, KFC, Carlsberg, National Australia Bank, Jetstar, Tahiti Tourism and more, IntelligenceBank powers great brands around the world.

With custom branding, lightning-fast search and instant workflow for creative approvals, IntelligenceBank saves you time, money, and makes it easy to keep your team on brand.

Get in touchIf you would like to learn more about Digital Asset Management, our friendly experts are just an email or phone call away:

Our award-winning Customer Success Managers are here to help you on your DAM journey.

US +1855 241 0150 AU +613 8618 7800 UK +4420 7048 0611

sales@intelligencebank.com

Access our ROI

calculator

Read our implementation

FAQs

Register for a 15-day

free trial

Learn more about how DAM works