Digital Academy - Social Recruitment Presentation
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Transcript of Digital Academy - Social Recruitment Presentation
![Page 1: Digital Academy - Social Recruitment Presentation](https://reader036.fdocuments.net/reader036/viewer/2022062522/5877ae061a28ab826e8b75f7/html5/thumbnails/1.jpg)
EVERYTHING HAS CHANGEDBUT NOTHING IS DIFFERENT…
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RECRUITMENTIS
MARKETING
CANDIDATESARE
CONSUMERS
CANDIDATE USER EXPERIENCE IS
CRITICAL
OPPORTUNITY KNOCKS
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WHO AM I…?
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DIGITAL TALENT ECOSYSTEM
CHANNELS CONTENT
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CONTENTdid you know…
CANDIDATES ARE
CONSUMERS
did you know…
RECRUITMENTIS
MARKETING
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EMPLOYER VALUE
PROPOSTITION
SO…WHAT MAKES YOUR BUSINESS UNIQUE?
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A SINGLE EMPLOYEE PROFILE
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UNDERSTAND YOUR AUDIENCE
POSITION YOU AS AN EMPLOYER OF CHOICE
COMMUNICATE EVP
BUILD COMMUNITIES
FUNNELS & PIPELINES
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HOW DO YOU BUILD COMMUNITIES?
CORPORATE CAREERSWEBSITE
FACEBOOK / LINKEDIN
FOLLOWERSSOCIAL
ENGAGEMENT
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HOW DO YOU BUILD PIPELINES?
DETERMINE CURRENT &
FUTURE NEEDS
GAP ANALYSIS
DEFINE & EXECUTE
STRATEGIES
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EXAMPLE OF FUNNELTARGETED AD
DATA CAPTURE
FOLLOW UP
APPLY NOW
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CORPORATE CAREER WEBSITE
HOME ABOUT US SERVICES JOBS
CANDIDATES ARE CONSUMERS
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CANDIDATE FIRST
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EMPLOYER BRAND SHINE
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MAKE IT EASY
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LEVERAGE CHANNELS
DRIVE CANDIDATES
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GIVE THEM WHAT THEY WANT
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IN A NUTSHELL…
TREAT CANDIDATES
AS CONSUMERS
FOCUS ON YOUR DIGITAL
TALENT ECOSYSTEM
START WITH EVP &
ALWAYS BE AUTHENTIC
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DIGITAL ACADEMY
SOCIAL RECRUITIN
G CONSULTA
NTS
INNOVATIVE
CONTENT PROVIDER
S
AIMING TO MINIMISE
JOB-BOARD & AGENCY SPEND LONG TERM
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THANK YOU!