Digital Youth Academy
description
Transcript of Digital Youth Academy
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Digital Youth Academy
Oxfordshire & BerkshireThe Copyright of this presentation is owned by Digital Youth Academy ©
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Social Digital Apprentice
Role DescriptionThe Copyright of this presentation is owned by Digital Youth Academy ©
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The Job Role
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The Job Role (1)
• Suggest a Social Media Marketing Strategy for business based
on:
– Audience groups
– Type of business
– Aims and objectives of the business
– Marketing principles learned
• Develop Social Media Profiles for business
• Contribute to and manage Social Media Content for business
• Engage with and listen to the business audience
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The Job Role (2)
• Report regularly to management and review the Social
Media Strategy
• Review the use of Search Engine Optimisation in business
• Engage with Blogs, videos, CRM systems and Email
Newsletters
• Help and inform the use of Social Media by colleagues
including risks / legal implications / policies / IT
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Social Digital Apprenticeship
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Content“More than just Twitter and
Facebook”
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Holistic Approach
• Task based – 65 Modules
• Tasks linked to eLearning objects
• ITQ Units
• Criteria mapped by system / assessor
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Phased, structured approach
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Phase 1
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Phase 2
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Phase 3
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Requirement from the Employer
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Requirement from the Employer
• Communication / engagement with apprentice
• Time to be interviewed and listen to
presentations
• Involve apprentice in business
• Prepare to be challenged
• Provide content
• Understand own audience / brand and values
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Technology
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Technology
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Technology
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For more information, please contact Tom Chant:
[email protected]@reading-college.ac.uk
uk.linkedin.com/in/tomchant/@TomChantFE
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#BorndigitalThe Copyright of the contents of this presentation is owned by Digital Youth
Academy ©