Shelby Edmunds

DIGIPAK DESIGN 1

Using the initial designs I created for the digipak cover, I took my favorite idea and started to play around with what it could look like as an actual digipak cover. It was a design which I could potentially use for my final digipak design and so I moderated the design and put it onto a template to see what it would look like before I started to create the product online. I wanted to see if it was the type of digipak that would reach our target audience and that would match the genre of the song.

I stuck with the design of the website for the background of the Digipak, therefore fans of

the band will immediately recognize that link. As well as the same design I used the same colours - pink, blue and orange which are used at the background for the website.

The band name is written in front of this pattern in bold black lettering therefore it is clear - also when stacked on a shelf as the title is bold at the top it will stick out when other objects are in front of it which would

make it easier for the consumer to see.

The title of the album is written down the right side of the album cover, which makes it

different to normal album titles which are just written across the bottom, its in plain bold lettering so that it stands out against

the colours of the background.

FRONT COVER

The image on the front of the digipak is a picture of the band with their instruments

• By showing their instruments it plays to the convention of a rock band as it is immediately telling the audience what kind of band they are by the instruments

they use; similarly The stage is in the background of the image therefore it immediately tells the audience that the band does play live shows

• By showing the instruments It also plays to the convention that rock bands can always play their own instruments which is was separates them from the pop

genre.

• Also by showing the band on the front cover it shows to people, who may not know, what the band looks like.

• However some rock covers don’t show the band on them i.e. Nirvana. But some of the popular rock bands do have the band on the front cover i.e. Paramore therefore

it is also similar in that respect.

FRONT COVER

To the top left there is a small picture of the band and to the right of this there is the

band logo, as they are at the top they will stand out if they are on a shelf on the wrong way, but also it is a means of marketing - its

promoting the band on their album.

BACK COVER

The back cover again stuck with the design of the website for the background of the Digipak, however it covers almost the entire back cover, where as the front cover uses an image of the band for the

majority of the space.

The tracks on the digipak are written across the center of the cover, again in black bold lettering so that they stand out. As of yet I’m not sure where it is just a single or an entire album which will be track listed on the back cover.

To the bottom right there is a barcode that will be used for purchase. Directly below this is the band title and social

networking links so that potential fans of the band will know where to find them if they are interested in finding out more.

INSIDE RIGHT COVER

To the top left shows upcoming gigs that the band are playing. Therefore if the consumer has enjoyed what they have heard from the album they will know where to find them.

For this I used a pink font so that it is bright and stands out. I will use the same type of font used on the front and back (as of yet it hasn’t been decided) so that it follows on.

The inside cover of the album is used a lot for promotion of the band towards the fan base:

To the right side of the cover it shows the lyrics to the title song, again if the consumer has liked the song they will be able to sing along with it. If they liked it this much they may have bought merchandise to go with the song.

This has stuck to the same kind of colours and this time I used blue as its more mellow and balances out the pink. But also it is the same colours as used on the website.

The bottom left has a short message from the band to the fans as a sign of gratitude. By doing this is may connect the band to the fan base on more of a personal level which could get them more fans or make the current fans more loyal.

This is where the CD would go, I have designed what the slot would look like underneath the disc, the disc will be plain. The background is sticking to the rest of the album so that it is coherent – the same

background so that it matches. The title of the album is written across the centre in big black lettering so

that it stands out against the background. When the CD is taken out it then leaves the title of the

album underneath so that the audience know what they are

listening to – it could also be said that it is a marketing tool.

INSIDE RIGHT COVER