Digipak & CD research:

Rhianna Morse

Florence + the MachineLungs

Florence + the Machine are an English indie rock band.

Florence and the Machine's sound has been described as a combination of various genres, including rock and soul.

The band's music received praise across the music media, especially from the BBC, before they gained mainstream success. Specifically, the BBC played a large part in their rise to prominence by promoting Florence and the Machine as part of BBC Introducing.

ORIGIN : London, England

GENRES : Indie rock Indie pop Baroque pop Art rock Neo soul

YEARS ACTIVE : 2007–present

LABELS : • Moshi Moshi• IAMSOUND• Universal Island• Universal Republic• Republic

ASSOCIATED ACTS : Kid Harpoon The xx The Big Pink The Horrors Lightspeed Champion The Weeknd Dizzee Rascal Calvin Harris

MembersFlorence Welch – lead vocals

Robert Ackroyd – lead guitar

Mark Saunders – bass guitar, percussion

Tom Monger – harp

Isabella Summers – keyboards

Rusty Bradshaw – keyboards, backing vocals

Christopher Lloyd Hayden – drums, backing vocals

Sam White – backing vocals

Timeline Of Albums6 July 2009 : The band's debut album, LUNGS, was released and held the number 2 position for its first 5 weeks on the UK Albums Chart.

17 January 2010: The album reached the top position, after being on the chart for 28 consecutive weeks.

October 2010: The album had been in the top forty in the United Kingdom for sixty-five consecutive weeks, making it one of the best-selling albums of 2009 and 2010.

October 2011: The group's 2nd studio album, CEREMONIALS, released , debuted at number 1 in the UK and number 6 in the US.

AwardsLUNGS won the MasterCard British Album award at the 2010 BRIT Awards.

At the 53rd Grammy Awards, Florence and the Machine were nominated for Best New Artist.

The band performed at the 2010 MTV Video Music Awards, and the 2010 Nobel Peace Prize Concert. Style and influences

Florence and the Machine's style has been described as "dark, robust and romantic".

Their music is a mix of "classic soul and midnight-on-the-moors English art rock".

Welch stated that her lyrics related to Renaissance artists: "We're dealing with all of the same things they did—love and death, time and pain, heaven and hell.“

Album influencesLUNGS :- From 2008, Welch had a relationship with Stuart Hammond, a literary editor; their temporary split provided inspiration for much of the Lungs album.

CEREMONIALS :- In 2011 the couple announced that they had broken up by mutual decision because of conflicting career demands; the break-up provided material for Florence and the Machine's 2nd album

Front Cover

NAME OF THE BAND

NAME OF THE

ALBUM

INDIE ROCK

FABRIC IS A LEAFY DESIGN COLOURED DARK GREEN AND

BRIGHT GREEN

BIRDS

FLOWERS

FLORENCE WELCH

LUNG NECKLAC

E

The font used is tight and loopy to show the band is complex in their music but

also free.

FRAME

When she sings her songs she can’t fully express how she

feels to the listeners.

The flowers seem to be blooming this suggests that she herself as an

artist is blooming in this album

Typically shown in a forest type

display.

Birds are conventionally known as free as they have the ability to fly

however in this album art work the are resting on branches, this may

suggest that the birds don't necessarily want to be free but

want to be with someone. As this album was inspired by Florence's

break up.

Presenting herself may suggest that this album is personal to

her.

Only shows the top half of herself so that the

album art work displays the lungs.

Unconventional to have an album to be called this as normally an album would be

named after the favourite song by the artist but the album being called lungs suggest

that the songs are initially part of your lungs.

People can become breathless either within a

relationship or just lost someone or enduring

pain.

Our lungs are a perminant accessory that we wear

everyday in every situation as it has to with out it we could no longer

liveThe dress is revealing to show her skin and the

lung necklace, this suggests that in this album she is very open in her emotions and feelings over all

herself, therefore revealing her lungs (which keeps her alive) and her skin (which can be easily

damaged).

CLOTHING

Man made fabric instead of a forest setting this suggests that Florence is not free and that she is restricted by her emotions and only some come through. This album was inspired by her break up therefore most of

her feelings are man-made.

Typically forest colours.

Back Cover BACK COVER IS

DOMINATED BY A DIAGRAM OF HUMAN

LUNGS

This image reflects the name of the album is a

visual motif seen throughout the digipak

THE BACK COVER CONTRASTS WITH

AREAS OF COLOUR ON DIGIPAK ESPECIALLY ON

THE FRONT CLOVER

This visual technique may suggested the music is the most important aspect of the brand, as

they really care about the quality of the music more than the more visual aspects that are typically

focused on in the mainstream pop genre.

BLACK & WHITE

Too seem simple

The lung diagram however contrasts

with this as it is seen as complex organ to

allow us to breath so is essential for us to live.

SONGS

The lung diagram is label with numbers which shows where

the songs area apart of the lung.

BARCODE

Universal Island

RECORD LABEL

WEBSITE

So the audience can access more and learn more about the band

FRAME

Displayable like a piece of art this suggests that Florence + the machine thinks their music as an

art not a way to get lots of money

Reflects on the songs and type of

music

Spin Cover

ARTIST so that the audience is aware of who

created the album

ALBUM name to show that the

album is called when the album is

put on display.

BLACK & WHITE

Too display that the album music is

simple

Inside Panes Cover The image seen on the inside front pane show Florence

performing. This image portrays the idea the Florence is an talented and interactive live performer (with the image

showing her very close to the audience and her fans) this image show that she is very interested in live, authentic,

un mainstream music.

The image on the CD itself is very entropic; it is not very

clear what the picture shows.

However it maybe Florence herself tearing apart a Heart they may suggest that in this album she is exposing her heart from the inside out by herself as

she herself is doing this.

CD

BOOKLET BACKGROUND

Same as the front cover , but without Florence this may have been used so that the CD visual, as the

CD plays her emotions therefore the image of her is no longer required.

The booklet within the Digipak contains entropic images of Florence.

The images also come lyrics from the songs on the album,

the visual reflect and emphasise the artist's lyrics.

The images are very original and eccentric making them a

typical visual convention of the indie genre.

So that we can see visually what her lyric

mean

IMAGE IMAGE & LYRICS

Booklet

FRAME

The frame represents that in these images she is displaying her emotions with the image and the lyrics, but again restricted as it is

hard to fully show how you feel.