Digipak and Music Magazine advertisement Pitch

The target audience for my Digipak will be 16-30.

https://www.youtube.com/watch?v=Mj5O_l798jk

Using the same research and data that we received when developing our music video.

I expect such a product to appeal to the older and more mature audience giving them a more dominant understanding of the text, the younger majority (16-20) maybe lean towards a negotiated understanding.

Target audience research

Shot Practice. To get an idea as to how my images would look I took images from the internet and added the title to see how it would turn.

Existing examples/inspirations of Digipaks.

This is very similar to the location of our music video.

The use of nature was influential on me when thinking of ideas.

Like the simplicity of the title/sub-title

Really like the colour gradient/editing of the album, making it look vintage and giving it a particular style

The involvement of the band is unique and adds personality to the album cover.

Artistic representation of the same band.

In my opinion, this style of album artwork work won’t be as effective as photography, as I want to make a personal connection with the audience.

Another great use of colour gradient changing to reflect the mood of the album. This uses blue to reflect the sadness.

This album work is very unique and interesting as the use of an oil painting represents the band

Existing products that are different…

From this I have learn that the front cover doesn’t need to include them as people to be successful

This band is very similar, From using a piece of art they are showing that the music is the priority and not their appearance (star image)

A Pop albums success is judged by popularity making it important for the audience to like them are people rather than the music.

From these examples I have learnt…• Album artwork rather than

photography places more attention on the music

• The Digipak shows the priorities of the band/artist

• Digipaks are largely effected by the genre of the artist.

The research that I have completed has taught me a lot, from this I have formed a certain criteria that want my Digipak to meet; Must have an artistic mature appearance. Must have a strong link to nature. Link to the genre of music of our band. Be creative and unique. Be practical. Be memorable and have sentimental value

to the consumer.

Digipak Research

Digipak Design (Initial Idea)

Gate Fold Design.

I’d like to have a tree going across the Digipak with the branches spreading out across the front cover.

Branches

Tree.

Track Listings (vintage Font)

• EXAMPLE• • • •

The front will have a mixture between art and photography.

Wont be seen but would have art/photography on it.

What I want my Digipak to have;

Show a close connection to nature. I’d like my Digipak to have tree roots running through it to reflect the connection of the band.

Use “Earthy” toned colours to continue the nature theme. EG: Green , Orange, Brown, Yellow.

Use photography rather than Art. This will make my Digipak more personal and show how close the band are.

Use a “vintage” style font to fit the conventions of the genre.

Link the Digipak to our music video

Digipak Ideas

Existing examples/ inspirations of Magazine advertisements

The effectiveness of this advertisement really influenced the ideas that I have had.

This adWas a great insight into what makes a good advertisement for a folk rock band.

This ad has a great use of editing. The style added to it also shows the audience a side of the band and can give them an impression of their music. For me this shows a lot of confidence.

The artist has used a vintage style. From this successful attempt I have learn how it is effective for an artist as it can make their music seem “raw” and “true”

Different genres that I still learnt from.

A full representation of the artists style can be seen in the font and colour of the advertisement.

The artwork links to the digipak. This makes the release complete and gives the audience a memorable picture to relate to the digipak.

From the research that I have completed, I have learnt a lot about what makes a good, successful advertisement. Mine should be; A strong representation of the motivations

and intentions of the artist we are representing

Suitable for the audience of the magazine Stylistic and fulfilling of fitting the mould of

he folk rock genre.

Advertisement Research

Advertisement Design (Initial ideas)

Photography of the band/ relates to digipak.

Tour Dates

Band name/release informationTour Dates

Band name/release information

Photography of the band/ relates to digipak.

Use a similar image (possibly the same) to the Digipak to create a brand for the band.

Use the same font as well to continue this effect. Continue a strong link to nature to appeal to the

target audience, give my band a brand/theme and relates to the song title “trees”

Reflect the ambition of the band, showing a confidence in their music and an overall togetherness to represent the meaning of the song

Link the advertisement to our music video

Advertisement Ideas