Diego orzalesi
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Hootsuite & Smart Social Networking#HotelsPeople // 26 novembre 2014 - Roma
Diego OrzalesiHootsuite Ambassador
diego_orzalesi
Hootsuite ItaliaSocial Media Management
HootsuiteIT
![Page 2: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/2.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
•Approccio •HootSuite •Tip: Ascolta •Tip: Ottimizza il Time To Market •Tip: Suggested Content •Tip: Naviga, scopri e condividi con Hootlet for Chrome •Tip: Analizza e crea report
Programma
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
FASE1
Infinita voglia di Social..
Sociaaaaaaal..
Approccio
![Page 4: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/4.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
FASE2
Formazione//Consulenza..
In Social Veritas..
Approccio
![Page 5: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/5.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Ma davvero devo fare tutto questo?
Ci vorrebbe una persona a tempo pieno!
FASE3
La Resistenza..
Approccio
![Page 6: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/6.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
FASE4
La scoperta di Hootsuite :)
Approccio
![Page 7: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/7.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Cos’è HootSuite
“Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute social media
strategies across multiple social networks from one secure, web-based dashboard”
![Page 8: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/8.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Freemium: Free | Pro | EnterpriseWebApp & Mobile
Cos’è HootSuite
![Page 9: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/9.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Comparazione Piani
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip
Ascolta (Mercato, territorio, Competitor)
Ti fornirà consapevolezza e getterà le basi per il coinvolgimento
Tip: Ascolta
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Il Social Media Listening (Monitoring) è il processo di individuazione e valutazione di ciò che viene detto su di una persona, società, prodotto o marchio sui Social Network.
Serve (ad esempio) a
Entrare in sintonia con le conversazioni attorno al proprio brand Aumentare la conoscenza del mercato di riferimento Monitorare i competitor Dare supporto strategico alle decisioni aziendali Creare le basi per strategie di engagement Anticipare eventuali crisi relazionali ...
Tip: Ascolta
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
HootSuite può aiutarti a configurare una dashboard di ascolto
molto veloce da consultare
Tip: Ascolta
![Page 13: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/13.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip: Ascolta
![Page 14: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/14.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Con HootSuite puoi configurare delle schede all’interno delle quali aggiungere colonne con i contenuti di tuo interesse.
Tip: Ascolta
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Ad esempio, per Twitter, ogni colonna può contenere un flusso (home feed, mezioni...), risultati di ricerche, parole chiave, elenchi (liste). I risultati possono essere filtrati per parola chiave o Klout Score.
Tip: Ascolta
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
All’interno di ciascuna scheda inserisci flussi di analisi appartenenti al tema specifico.
Configura schede diverse tematiche (es. Mio Brand, Mio Prodotto, Mio Mercato, Competitor).
Tip: Ascolta
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Hootsuite ti permette di gestire anche i Feed RSS dai siti di tuo interesse, senza doverli visitare ogni giorno.
Tip: Ascolta
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip: Gestisci Smart
HootSuite può aiutarti nella presenza multicanale permettendoti la gestione di più account sociali
da un’unica dashboard
![Page 19: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/19.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip: Gestisci Smart
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip: Gestisci Smart
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip: Gestisci Smart
![Page 22: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/22.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Gestione dei Team (Pro & Enterprise)
Collabora con controllo Mappa la tua struttura esistente
Fornisci il giusto livello di accesso Assegna messaggi per follow up
Tip: Gestisci Smart
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Conversazioni
Semplifica la comunicazione
Conversazioni interne Impegno Esterno
Collabora con chiunque
Tip: Gestisci Smart
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip
Ottimizza il Time To Market
Aumenterà i tassi di interazione con la tua audience
Tip: Time To Market
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Le tue attività di pubblicazione (quando posto cosa) e di ascolto (quando ascolto cosa) dovrebbero essere dettate dai tuoi
obiettivi di marketing (quando vendo cosa)
Tip: Time To Market
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
HootSuite può aiutarti permettendoti la programmazione della pubblicazione dei contenuti (a breve o medio periodo) o
l’autoprogrammazione (a breve periodo) per l‘ottimizzazione del reach.
Tip: Time To Market
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip: Time To Market
![Page 28: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/28.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Vista dei post programmati
Tip: Time To Market
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip: Suggested Content
HootSuite può aiutarti a individuare contenuto di interesse in base a topic specifici e autoschedularlo per la pubblicazione
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Il contenuto può essere editato nel publisher
Tip: Suggested Content
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip
Naviga, scopri e condividi con Hootlet for Chrome
Integra le tue attività social nella navigazione di tutti i giorni
Tip: Usa Hootlet
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Hootlet & Ricerca Google
Tip: Usa Hootlet
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Hootlet & Pagine Web
Tip: Usa Hootlet
![Page 34: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/34.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Hootlet & Feed Rss
Tip: Usa Hootlet
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Hootlet & Google Maps
Tip: Usa Hootlet
![Page 36: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/36.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Hootlet & Instagram
Tip: Usa Hootlet
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Hootlet & Facebook & Twitter
Tip: Usa Hootlet
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip
Analizza e crea report
Tieni d’occhio i tuoi progressi
Tip: Analizza
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Analisi Personalizzate
FB Insight Owl.ly Click Stat
Twitter Stat Google Analytics
Report Analytics
Tip: Analizza
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip: Analizza
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Con Ow.ly (l’url shortener di HootSuite), puoi aggiungere dei
parametri di campagna personalizzati ai tuoi link per garantire una maggiore tracciabilità
delle conversioni attraverso Google Analytics.
Tip: Analizza
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
utm_source: il referral (es: Facebook, Twitter, Linkedin etc.)
utm_medium: metodo di consegna (es: tweet, mail, blog post) o social media account (es: @HotelSorrento)
utm_campaign: la campagna che stai tracciando (es. Last Minute Maggio)
Tip: Analizza
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#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Tip: Analizza
![Page 44: Diego orzalesi](https://reader038.fdocuments.net/reader038/viewer/2022110310/55a781691a28ab1f3e8b4679/html5/thumbnails/44.jpg)
#HootUpHotelsPeople
diego_orzalesiHootsuiteIT
Che HootSuite sia con voi.. e con i vostri social..
Habemus Finitus