diane von furstenberg

HISTORY

Diane Von Furstenberg, born in 1946 when she devised the simple jersey wrap dress which is what she is well known for. She creates affordable clothing for beautiful and career-oriented woman.

She also has beauty, fragrances, home decor, handbags as well as shoes. Her “Diane Von Furstenberg” is her designer line which showcases r2w and resort collections. Her DVF line is a diffusion line made for mass-market and is at a lower price point than her designer line.

TARGET MARKET

Attracted to those that are fashion forward, but still enjoy the classics with the mix of the trends in fashion. The age targeted is at 19 and above, ladies who love looking classic and for the classic woman to look sexy and modern.

FASHION SHOW CATEGORY

Formal Runway show, simple, traditional, and in some way a classic. These same words that also describe what DVF’s clothing is all about. A formal runway show that only needs the basic of music, a runway, a backdrop and beautiful clothes. This show is not only to promote the clothes but to also give an inspiration to woman for their upcoming wardrobe.

VENUE SELECTION

KISS OF DEATH• It is a mixture of the game murder mystery with the look of “Where In The World Is Carmen Sandiego?”

• We were inspired by the influence of DVF as a confident, sexy and strong woman, we used mystery to create a seductive and sexy look. BOMBSHELL MEETS DIVA

•pin-up meets burlesque meets Bonnie (bonnie&cylde)

• story of a guy who is murdered and the only evidencethey have is the red lipstick someone has to find the girlwith the red lipstick, but the catch is every girl on the runway has red lipstick

SECURITY AND CRISIS MANAGEMENT

PLAN

•Docking/Service Area – 1

•Main Lobby – 2

•Hair & Makeup – 1

•Clothing & Accessories – 3

•SKY Room – 1

•Foyer – 2

•Concert Hall – 2

INTEGRATED MARKETING &

COMMUNNICATIONS

FASHION PHOTOGRAPHY: Trevor Brady.- He has worked around the world for magazines such as Glamour, Fashion, Elle, and Style. Trevor will be responsible for getting all the shots of invitees – especially the front row, and models as they walk down the runway. These images will be used for websites and media who request for them.


COMMUNNICATIONS

Christian Peterson, Canadian videographer who has worked with Canadian designers such as Dimitri Chris. His specialities include events videography and photography, including concerts, special events, small or large scale corporate assignments with a focus on fashion, editorial portraiture and events. We think it would be great if we worked with Canadians in our fashion event because it is our first time showing in Toronto.


COMMUNNICATIONS

GUEST LIST:

Front RowCoco RochaLisa TantUrbanebloc – Gloria ChikKeshia ChanteToronto Is Fashion – Richard FabAndrew FergusonLynsie RobertsStacey MackenzieGail McinnesGet JanetJen TseKimberley NewportJoe MimranStéphane Le DucBernadette MorraNoreen FlanaganKirk PickersgillBrian BaileyJeanne BeckerStephen WongDivine Brown

MediaPerez HiltonClaude Laframboise – LOULOU Editor-in-ChiefErica Lam – The Style Spy Founder/Editor-in-ChiefRita Silvan – ELLE Canada Editor-in-ChiefLaura Decarufel – ELLE Canada Senior EditorBernadette Morra – FASHION Magazine Acting Editor-in-ChiefCaitlan Moneta – FASHION Magazine Assistant Fashion EditorBryan Soroka – Style Magazine Editor-in-ChiefOlivier Felicio – Style Magazine PresidentMaggie Wrobel – Globe and Mail Deputy Editor/StyleAnn-Marie Colacino – Metro News Fashion EditorNathalie Roze Fischer – Metro News Fashion & Pop CultureDouglas Kelly – National Post Editor-in-ChiefBenjamin Errett – National Post Fashion EditorRita DeMontis – Sun Media Newspaper Fashion EditorDavid Graham – Toronto Star Fashion EditorTanya Kim – EtalkJesse Cruickshank (ETalk)Dan LevyCityTV News Reporters Toronto Fashion BloggersNylon Magazine Editors

IndustryHolt Renfrew BuyersThe Bay buyersWardrobe StylistBoutique Store Owners


COMMUNNICATIONS

INVITE & TICKET PRESS KIT

diane von furstenberg

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