Diane Greene Director of Community Outreach. North Carolina Workforce Housing Program.
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Transcript of Diane Greene Director of Community Outreach. North Carolina Workforce Housing Program.
Diane GreeneDiane GreeneDirector of Director of
Community OutreachCommunity Outreach
North Carolina Workforce North Carolina Workforce Housing ProgramHousing Program
Develop and implement a Develop and implement a comprehensive Workforce Housing comprehensive Workforce Housing Program that educates REALTORSProgram that educates REALTORS®®
and the public so that they can and the public so that they can better utilize existing programs to better utilize existing programs to
increase homeownership.increase homeownership.
Program GoalsProgram Goals
Critical workers -- teachers, police, Critical workers -- teachers, police, and government employees – and government employees –
can’t afford to live in the communities can’t afford to live in the communities they serve.they serve.
Especially resort areas!Especially resort areas!
The Need is GreatThe Need is Great
Example: AshevilleExample: AshevilleMedian home cost = $180,000Median home cost = $180,000
Salary needed = $53,731Salary needed = $53,731
Average salaries:Average salaries:Police officer = $45,802Police officer = $45,802
Licensed practical nurse = $36,439Licensed practical nurse = $36,439Elementary teacher = $46,351Elementary teacher = $46,351
The Need is GreatThe Need is Great
Workforce Housing Workforce Housing ProgramProgram
Educate REALTORSEducate REALTORS®® on affordable on affordable housing programs that will help them housing programs that will help them serve the workforce housing market serve the workforce housing market Help REALTORSHelp REALTORS ® ® connect with connect with consumers consumers
Workforce Housing Workforce Housing ProgramProgram
Give the public a centralGive the public a central clearinghouse for information in an clearinghouse for information in an easy-to-use format easy-to-use format
Bring more awareness to effectiveBring more awareness to effective programs and resources programs and resources
Workforce Housing Workforce Housing ProgramProgram
Dispel myths Dispel myths
Change perceptionsChange perceptions
Educates REALTORSEducates REALTORS®® on all aspects of on all aspects of working with Workforce Housing clients working with Workforce Housing clients
Allows participants to advertise theirAllows participants to advertise their “Specialist” status in marketing tools “Specialist” status in marketing tools
Provides networking opportunities throughProvides networking opportunities through housing fairs and education programs housing fairs and education programs
WHS RequirementsWHS Requirements 16 classroom hours16 classroom hours 3 core classes: local, state and federal3 core classes: local, state and federal programs programs Variety of electives Variety of electives
- short sales- short sales- foreclosure prevention- foreclosure prevention- sustainable building- sustainable building- employer assisted housing- employer assisted housing
Program GoalsProgram Goals Graduate 50 members by mid 2010Graduate 50 members by mid 2010
Plan local outreach programsPlan local outreach programs
Increase knowledge, expertise andIncrease knowledge, expertise and market opportunities market opportunities
Strengthen our market and community Strengthen our market and community
WHS OutcomesWHS Outcomes
Graduated 76 members as of June 1Graduated 76 members as of June 1
Held two housing fairs, one plannedHeld two housing fairs, one planned June 22June 22
Lot’s of interest in program – fall classesLot’s of interest in program – fall classes filling upfilling up
Public Awareness & Public Awareness & EducationEducation
Redesigned Redesigned website where website where users can users can search for search for housing housing programs and programs and Workforce Workforce Housing Housing SpecialistsSpecialists
Public Awareness & Public Awareness & EducationEducation
Launched PR campaign to change Launched PR campaign to change perceptions about who needs affordable perceptions about who needs affordable
housing and to introduce resourceshousing and to introduce resources
Public Awareness & Public Awareness & Education OutcomesEducation Outcomes
PR campaign PR campaign launch launch
covered by 3 covered by 3 TV stations, TV stations,
2 radio 2 radio stations and stations and
several several newspapersnewspapers
What’s NextWhat’s Next
Fall classes, outreach events and PR inFall classes, outreach events and PR in pilot markets pilot markets
Expand to additional marketsExpand to additional markets
Expand scope to include directExpand scope to include direct assistance assistance
Main ChallengesMain Challenges
Not expanding too fast for resourcesNot expanding too fast for resources
Operating by committeeOperating by committee
Sustaining the programSustaining the program
Main SuccessesMain Successes
Lot’s of member interestLot’s of member interest
Lot’s of community interestLot’s of community interest
Building strong partnershipsBuilding strong partnerships
Enhancement of REALTOR imageEnhancement of REALTOR image
For More InformationFor More Information
Contact Diane GreeneContact Diane Greene336-808-4234336-808-4234
[email protected]@ncrealtors.org
Visit our Website Visit our Website www.homes4nc.orgwww.homes4nc.org