Diabetes Diabetes Media 2.0Media 2.0

Advantages and Challenges of Using Web 2.0 Tools for

Diabetes Awareness and Systems Support

&

Web 2.0Web 2.0

• Static• Lecture• Expert-Model

• Interactive• Conversation• Consumer-Model• Public wants to have

all the information– From multiple

sources– In ways they can

understand– From experts & peers

(“People like me”)

Web 1.0Web 1.0

http://www.brochure2blog.org/

The Social Life of Health The Social Life of Health InformationInformation• 83% of internet users (61% of adults) in the U.S.

look online for health information – 59% of e-patients have consulted blog comments, hospital

reviews, doctor reviews, and podcasts– 20% of e-patients have posted comments, reviews, photos,

audio, video or tags related to health care • Racial, Ethnic & Disparate Groups on the Internet

– Only 25% of adults with less than a high school education go online for health information, compared with 50% of high school grads, and 85% of college grads

– 27% of adults age 65+ are e-patients, compared with 59% of adults age 50-64, and about seven in ten adults age 18-49

– 44% of Latino adults go online for health information, compared with 51% of African Americans and 65% of whites.

– Pew Internet Degrees of Access & archive of reports on race & ethnicity

http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx

Provide the Provide the Best Best InformationInformation Using the Using the Best Best Communication MethodsCommunication Methods• Don’t just tell people what to do

– Try to empower them to be better consumers of information

• Difficult to distinguish good information from bad– Junk-info consumers– User generated content is here to stay– Real risk is for public health professionals to be

quiet• Content and delivery must be tailored to the

audience– Encourage their participation– Promote dialogue– Enable people to tell their personal stories

http://www.brochure2blog.org/

How to proceed?How to proceed?

• The internet and other new media is not a panacea – But does have potential to have great impact

• Where are you now?– Good: Aware of Web 2.0 applications– Better: Joining the Web 2.0 conversation as a

public health professional– Best: Strategic organization- and systems-

based approaches to Web 2.0

http://byumph.blogspot.com/2009/05/return-to-upha-web-20.html

Identify Target Audiences, Identify Target Audiences, Goals & MediumsGoals & Mediums• Starting point:

– Web site is a resource for diabetes educators, clinicians, community based organizations and other diabetes professionals in Utah

• Goals:– Web site will become a “wheel” with

• A “hub,” which represents the providers/community based organizations

• A “rim,” which represents the people affected by diabetes

• “Spokes,” which connect all the resources, providers and consumers together.

Content Management Content Management System – System – JoomlaJoomla• CMS

– Keeps track of every piece of content on your Web site

– Allows staff to edit content directly• Joomla

– Enables you to build Web sites and powerful online applications

– Extensible– Open source with active user

community

http://www.joomla.org/about-joomla.html

ChallengesChallenges

• Generic Joomla– Is not fully compatible with UDOH

servers– Lacks staging process– Does require html/css knowledge to modify existing, or create your own, templates and extensions

• Web designers must have usability and accessibility as primary goals

http://usability.gov/ http://www.w3.org/WAI/

BenefitsBenefits

• Modifiable• Empowers staff members• Content is dynamic, easier to update• Builds on the strengths of the current

system• Cost effective

TwitterTwitter• “Twitter is a community, w/ leaders &

cliques...technology-loving, generally affluent & Western-tilting” http://tr.im/pn3b via nytimes

• Effective for networking among – Local, national and international news

agencies – Diabetes professionals and advocates– Social marketing and government 2.0

experts

TwitterTwitter• Tips:

– Follow people. A lot of (meaningful) people.• Favorite authors, newscasters and others you trust

– Don't self-promote. (Or, at least, don't overdo it.)• Follow key words related to your field.

– Use a Client App to help organize the tweets.• Tweetdeck or others

– Check often and post meaningful information.• Show that a human being is behind the avatar.• RT @Nedra: Think mindcasting. Not lifecasting.

http://www.pcworld.com/businesscenter/article/164107/twitter_quitters_just_dont_get_it.html

Follow usFollow us

• http://twitter.com/utahdiabetes • http://health.utah.gov/diabetes