Devoni Clothing EPK
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One by one converting the world into, Devonian’s. Devoni is: Original. Innovative. Ingenious. Fresh. Darold “D. Ferg” Brown is the creator and designer of “Devoni Clothing.” born and raised in Harlem, New York. As a young child, Ferg’s parents always kept him properly styled and up to date in the fashion world. His father Darold Ferguson was owner of a boutique in Harlem, NYC, and Ferg Apparel. Working alongside his father, running errands, preparing leather jackets, designing and silk- screening T-shirts, and sketching designs, all helped stimulate this young man’s mind and helped him gain a determined interest in art and fashion. Ferg attended the High School for Art and Design where he took design classes that helped foster his love for fashion and taught him the skills necessary to successfully run a fashion line. He also got the chance to meet and make friends with talented artists whom he continues to work diligently with today, Jay West, L.A and Antwaun. In 2010, Ferg began to take his brand, Devoni Clothing, more seriously and used his plethora of connections in the fashion world to get his luxury handmade belts and shirts onto the hottest urban artists and celebrities. As Devoni Clothing grows, the brand hopes to expand beyond his somewhat limited audience to beginning to see Devoni in boutique shops across NYC and soon across the country and beyond. History: Growing up in Harlem, D. Ferg was surrounded by fashion as he worked alongside his father at the family store “Ferg Apparel”. Attending the High School for Art & Design, Ferg formalized his education in fashion and created his first clothing line, Devoni Clothing. Devoni Clothing has been seen on the likes of Chris Brown, Ludacris, Diggy Simmons, J. Cole and his online retail store has had great success. Devoni Clothing continues to expand as a high-end line catering to urban clientele.
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Official EPK of luxury urban line, Devoni Clothing by Dee Ferg.
Transcript of Devoni Clothing EPK
One by one converting the world into, Devonian’s.
Devoni is: Original. Innovative. Ingenious. Fresh.
Darold “D. Ferg” Brown is the creator and designer of “Devoni
Clothing.” born and raised in Harlem, New York. As a young child, Ferg’s parents always kept him properly styled and up to date in the fashion world. His father Darold Ferguson was owner of a boutique in Harlem, NYC, and Ferg Apparel. Working alongside his father,
running errands, preparing leather jackets, designing and silk-screening T-shirts, and sketching designs, all helped stimulate this young man’s mind and helped him gain a determined interest in art
and fashion. Ferg attended the High School for Art and Design where he took design classes that helped foster his love for fashion
and taught him the skills necessary to successfully run a fashion line. He also got the chance to meet and make friends with talented artists whom he continues to work diligently with today, Jay West, L.A and
Antwaun. In 2010, Ferg began to take his brand, Devoni Clothing, more seriously and used his plethora of connections in the fashion world to get his luxury handmade belts and shirts onto the hottest urban artists and celebrities. As Devoni Clothing grows, the brand
hopes to expand beyond his somewhat limited audience to beginning to see Devoni in boutique shops across NYC and soon across the
country and beyond.
History: Growing up in Harlem, D. Ferg was surrounded by fashion as he worked alongside his father at the family store “Ferg Apparel”.
Attending the High School for Art & Design, Ferg formalized his education in fashion and created his first clothing line, Devoni Clothing. Devoni Clothing has been seen on the likes of Chris
Brown, Ludacris, Diggy Simmons, J. Cole and his online retail store has had great success. Devoni Clothing continues to expand as a
high-end line catering to urban clientele.
One by one converting the world into, Devonian’s.
Vision: The clothing line’s name “Devoni” comes from the term Devonian that was a geological period more than 400 million years ago. It is now the 21st century and D. Ferg seeks to create a new breed of “Devonians”. Through meticulously crafting his leather
goods and screening each shirt by hand, Ferg wants to create a brand that is urban and street but also luxurious and high-end. He hand
paints each leather good, sews each belt and adds his signature “D” shape at the end of each. When creating his Devoni shirts, Ferg screen-prints each one to perfection. Devoni Clothing will be the
premier brand for the young, urban man who wants to wear items of quality but also items that are specifically made for him. And who
better to serve as this source of fashion than a young, urban man who believes fully in the quality of his items and his vision.
Mission: The Devoni Workshop is a lifestyle to Ferg that’s he’s
created to depict and illustrate the making of his products, to show authenticity and originality through his creations. The material used to make his creations is handpicked and handmade. His focus is to
get others to feel the passion that he feels behind creating these pieces. His hopes are to help inspire individuals to follow their own
passions in life through his art. To show that you have to hustle even if you hold the talent of achieving greatness because even with talent you have to set yourself apart from others. His goal is for Devoni to
create a stylish world with clothing that is both timeless and of quality.
Future: Devoni Clothing hopes to continue to grow as a brand. While leather goods are his main focus, Ferg knows the great
potential his shirts have and wants to expand to create hats, jackets, sweaters and denim goods. Creating a buzz for Devoni Clothing is
needed in order to achieve the goal of expanding the line and beginning a wholesale retail business. Above all, Ferg wants Devoni
Clothing to have an impact as great as the era for which it was named.
One by one converting the world into, Devonian’s.
FEATURES
One by one converting the world into, Devonian’s.
DEVONI CLIENTELE
Terrance on 106&Park
Diggy Simmons
One by one converting the world into, Devonian’s.
J.Cole
One by one converting the world into, Devonian’s.
Cory Gunz
Jim Jones
One by one converting the world into, Devonian’s.
Ludacris
Chris Brown
One by one converting the world into, Devonian’s.
D.Ferg website: www.devoniworkshop.com
twitter: @devoniworkshop1
PR Representative: Tori C. Jackson At BLSPR
Email:[email protected] Twitter: @LittleJacksonPR
