DEVELOPING MONETISATION STRATEGIES FOR … · M2M Competence Center ... citywire CJSC ER-Telecom...

Vince MaretDirector, E-LabBouygues

Jean-Paul KrivineProject Director Smart Energy - Smart Home EDF

Antonio Rodríguez del CorralBusiness Development Director Mundo-R

Sébastien MarchéDirector for Strategic Operations Orange Healthcare

Adrian ThurlowDirectorCreative Technology BT

Robert FrankeHead of ContentMagic Internet/ProSiebenSat.1 Media

Emma ScottManaging DirectorFreesat

Paweł FeckoSales and Customer Care Director INEA

• OVER 200 ATTENDEES

• 80% C-LEVEL

• 44% OPERATOR ATTENDANCE

www.digitalhomeworldsummit.com

DEVELOPING MONETISATION STRATEGIES FOR THE CONNECTED HOME

Alvaro GallardoDirectorSmart Home Services & Assistance at HomeOrange France

Jürgen HaseVice President M2M Competence CenterDeutsche Telekom

Marco Romero Global Head Product Marketing, M2M Telefonica

Marianne TamboriniCMO Smart Home Product Swisscom

Hear from 40+ industry leading speakers including:EXCITING NEW PROGRAMME

ONLY £850 *Limited time only

FOR SERVICE PROVIDERS

“An extremely useful event – both for generating business opportunities and creating awareness on new approaches for serving this market” Divisional Director for Technology Standards, Sony Europe

ASSOCIATE SPONSORS: SILVER SPONSOR:

PARTNERSHIPS: THE KEY TO UNLOCKING SMART-HOME SUCCESS A

NA

LYST

REP

OR

T

PRE-CONFERENCE WORKSHOP: CREATING A DIGITAL PROFILE FOR CONSUMERS Mustafa Khanbhai Co-Founder, Virgin Digital Help

DIAMOND SPONSOR:

SMART-HOME SUCCESS

PARTNERSHIPS:

PLUS

• OVER 200 ATTENDEES

• 80% C-LEVEL

• 44% OPERATOR ATTENDANCE


FOR SERVICE PROVIDERS

“An extremely useful event – both for generating business opportunities and creating awareness on new approaches for serving this market” Divisional Director for Technology Standards, Sony Europe

✔ Build value to your marketing campaigns and develop a ‘go-to-market’ strategy through a dedicated pre-conference tutorial based on consumer knowledge from co-founder of Virgin Digital Help and founder of consultancy agency, Seamlessly

✔ Gain holistic insight about opportunities in bundling entertainment, security, healthcare and other smart services

ATTENDING COMPANIES FROM 2012 INCLUDE: 24-7 Entertainment ApS 3 Vision ABOX42 Accedo TV ACCESS Amdocs Analysys Mason Antix Labs Arthur D. Little Asoka Association of Hungarian Scientifi c Editors AVG Netherlands Axesstel Inc Belgacom Belgacom Bouygues Telecom BT BT Vision C21Media Cable & Satellite International Cabot Communications Casacom Solutions CCS Insight CEA Channel 4 ChannelSculptor citywire CJSC ER-Telecom Holding Cogeco Conax AS Connected Living Connectivity CSI Magazine Current Analysis D2D magazine DECT Forum DESS Deutsche Teleko Deutsche Telekom T-Com Digisoft.tv Digital TV Group DLNA DOMOTIQUE News Dot Media E&T Magazine E.ON AG EDF Envivio Espial Etisalat ETSI representative Euro Tech News Euskaltel ExperienceLab eZECOM fi nal multimedia Fortum Oyj France Telecom F-Secure F-Secure Funke Digital TV Futuresource Futuresource Consulting GreenPeak Technologies GVT HGI Huawei Hubble Media IET Standards Limited IHS Screen Digest IIC Imagination Technologies IMS Research Infonetics Research Intel Corporation UK Internet Society ISA Intelligent Sensing Anywhere S.A. Iskon Internet Iyogi JT Global Jungo Kaon Media KC Landor Travel Publications Last Mile Sp zoo Magnet Networks Marvell Semiconductor Mediaset Mesiniaga mLIST / AViSpace Mobile Marketing Multichoice Africa myStrom Nepalbani Radio Network Nominum Novi list Orange Orange Healthcare OSGi Alliance OTR Global Pace plc PacketVideo Corporation Parks Associates Philippine Long Distance Telephone Philips Platform PR Point Topic PROTEI PT Telekomunikasi Indonesia PT Telkom Indonesia Qualcomm Qualitynet R Cable y Telecomunicaciones Galicia Rara.com Recombu Recombu Digital Redaktionsbüro DataConsult Renesas Rethink Technology Research RNIB Sagemcom Broadband Samsung Electronics Samsung Electronics Europe Saudi Telecom Company Servei de Telecomunicacions D'Andorra Sharp Laboratories of America Sigma Designs SK Telecom Smart Design Sony Europe Strategy Analytics Suttle Swisscom TabTimes Tanzania-East Africa Telecom Italia Telefonica TEO LT The Daily Times of Bangladesh The Diffusion Group The IET The Wise Rabbit thebrainbehind Turk Telekom Turkcell TV App Agency Twonky (Packet Video) Ucom Universidade Lusofona Cicant UPnP Forum Virgin Digital Help Vodacom Yes Television Z-Wave Alliance

WHAT’S NEW FOR 2013?

• Telecom operators• Cable operators• Content providers

Welcome to Digital Home World Summit!

Now in its 4th year, it’s fi rmly established as the leading industry event

delivering the future of compelling experiences in connected home to

operators and cable companies across the globe.

The connected home industry has become the next big technology

revolution and a dynamic market for investment and innovation from

a variety of markets ranging from entertainment to education, home

automation and security to healthcare, interacting with government

and controlling our energy use.

Consumers are becoming more demanding, technologies are evolving,

services are more sophisticated and new innovations are emerging.

With this in mind, Digital Home World Summit provides a unique

opportunity for forward-thinking operators and cable companies to join

together and discuss how to enhance their services and develop innova-

tions which offer differentiation and open new revenue streams.

The event will provide an unmissable learning and networking experience,

with inspiring keynotes from the likes of Juergen Hase, Vice President - M2M

Competence Center, Deutsche Telekom; Alvaro Gallardo,

Director - Smart Home Services & Assistance at Home, Orange France

and Jean-Paul Krivine, Project Director, Smart Energy - Smart Home, EDF.

Expert sessions include panel discussions about ‘go-to-market’

strategies for multiplay services, in-depth analysis and extensive survey

results on consumer uptake of smart services, plus a series of

networking opportunities with leading minds in the industry.

We look forward to welcoming you this 18-19 June 2013.

Kamelija Stefanova

Research Manager

Informa Telecoms and Media

Join me on Twitter @KamelijaS

WHO WILL YOU NETWORK WITH?

✔ Hear from the biggest names in the industry, with 80% Director/CXO Level attendance, including companies such as Telefonica, Swisscom, BT, Turkcell, EE, BBC and Bouygues

✔ Learn everything you need to know about the progress inunifying standards and achieving interoperability between devices

✔ Get vital insight into consumer behaviour: we reveal results from 6,500 respondents in France, Germany, Italy, UK and US

• Energy providers• Satellite providers• Broadcasters

• Analysts• Consultants

MEDIA PARTNERSASSOCIATE SPONSORS: SILVER SPONSOR:DIAMOND SPONSOR:


DAY ONE – TUESDAY 18TH JUNE 2013

08:30 REGISTRATION AND COFFEE

09:00 INFORMA WELCOME & SPEED NETWORKING SESSION

09:05 CHAIRMAN’S INTRODUCTION Karim Taga, Managing Partner, Global Practice Leader TIME,

Arthur D. Little Austria

PROLIFERATION OF MULTI-PLAY SERVICES IN THE HOME

09:10 THE SMART HOME MARKET: GLOBAL OPPORTUNITIES – LOCAL PREFERENCES • Building consumer awareness though educational marketing campaigns about the

smart home systems and services • Assessing the size of the market: Who is interested in AND willing to pay

for these capabilities? • Exclusive summary of results of a survey of more than 6,500 respondents

in France, Germany, Italy, the UK and US • Identifying key market segments most likely to be early adopters of

smart home capabilities • Differences in regional preferences will be described followed by Strategy Analytics’

global market forecast Bill Ablondi, Director, Smart Home Strategies, Strategy Analytics

09:30 INTERCONNECTING DEVICES AND APPLICATIONSOF ALL BRANDS TO INVENT NEW BUSINESSOPPORTUNITIES FOR NETWORK SERVICE PROVIDERS

• How to bring the Internet of Things to the next level • Using a common language that makes the fl ow of content and devices/applications

data available and usable everywhere, in a publish/subscribe model • The benefi ts of avoiding today’s devices and applications to run in a

closed environment • Creating new scenarios to invent “intelligent homes” that care

about the users with ambient operations Benoît Joly, SVP Marketing, Technicolor

09:50 MONETISING THE DIGITAL HOME ENVIRONMENT AND CREATING VALUE FOR CONSUMERS

• Integrating solid marketing strategy to offer additional connected services • Estimating the perceived value of new services: how much is the user prepared to pay

for added value services? • Churn reduction exercise or a new stream of revenue? • Spotting most profi table vertical – remote healthcare vs remote education Alvaro Gallardo, Director - Smart Home Services and Assistance at Home,

Orange France

10:10 STRATEGIC PANEL: DEVELOPING THE GO TO MARKET STRATEGY: BEST PRACTICE FOR PUSHING SMART HOME SERVICES TO CONSUMERS

• Why are some players successful in selling services while others aren’t? • Which case studies have made an impact worldwide? • Assessing the difference to selling phone services to selling Value add services • Smart home services as a standalone business Marianne Tamborini, CMO Smart Home Product, Swisscom Alvaro Gallardo, Director - Smart Home Services Assistance at Home,

Orange France Marco Romero, Global Head, Product Marketing, M2M, Telefonica Senior executive, Sigma Designs – to be announced! Michel Arrede, Marketing Director, Amdocs

10:40 NETWORKING COFFEE BREAK

DEVELOPING THE CROSS-DEVICE STRATEGY

11:30 BENEFITING FROM INCREASED USAGE OF MULTIPLE SCREENS IN THE HOME

• Consumers driving the need for create and consume media content on a multitude of connected devices

• User behavior to spearhead the development of new solutions in the home network • Looking at the pros and cons for telecom operators delivering broadband and

media services Yaman Alpata, Director, Digital Media Marketing, Turk Telekom

11:50 DEVELOPING PERFECT CROSS-DEVICE USER EXPERIENCE • The importance of unifi ed branded look and feel across different devices • Transferring content without infringing rights • Tackling limitations with content licensing Robert Franke, Head of Content, Magic Internet /ProSiebenSat.1 Media 12:10 STRATEGIES FOR UPSELLING SERVICES IN THE MULTISCREEN

CONNECTED HOME • Using multiscreen and apps on mobile devices • Using your smart devices/phones as remote to improve the large screen experience • Play games with smart phones as controllers Hairi Soewarso, Vice-President, Business Development and Strategic Partnership,

BesTV International

12:30 CISCO JUNGO: SETTING THE SCENE FOR THE FUTURE OF CONNECTED DEVICES

12:40 PANEL DISCUSSION: MANAGING CONNECTED MULTIPLE END-DEVICES IN THE DIGITAL HOME

• Managing multiple end-devices/screens: Will one for all solve all challenges for seamless connectivity?

• What is the controller/cool UIs/controlling UIs/inter-operability between these devices?

• Security/rights protection of the media movement between devices • Will various gateway points be benefi cial in the future connected home network? • Is a Unifi ed box to manage the connected home a good solution to all challenges? Eran Rom, Jungo CEO, Cisco-Jungo Neale Foster, VP Sales and Business Development, ACCESS Mirek Smyk, Managing Director, MSCG Alex Yesayan, Executive Director, Ucom Telecom

13:10 NETWORKING LUNCH BREAK

ARCHITECTURE FOR FULLY AUTOMATED HOMES

14:40 COMPANION SCREEN IN THE CONNECTED HOME • Defi ning “Companion Screen”and usage scenarios, current support technologies &

standardisation and BBC and Companion Screen Jerry Kramskoy, Mobile and Dual-Screen Research, BBC

15:00 OFFERING ACCESS TO BOTH PREMIUM & USER GENERATED CONTENT IN THE DIGITAL HOME

• New technologies and architecture to enable the speedy delivery of private videos to handheld devices like tablets, smart phones, and laptops; Outlining the differences between connectivity technologies and how these communicate between each other; Staying connected with the home network when away

Komang Aryasa, AVP Convergent Product , PT Telkom Indonesia

15:20 ACHIEVING SUCCESSFUL CONTENT CONSUMPTION ANYWHERE THROUGH ROBUST NETWORK

• The role of the mobile operator for connectivity in the house • TV content or not for a Mobile and Fixed provider? • Talking about the robust ‘Network’ Sylvain Thevenot, Marketing Director, Home, EE

15:40 PANEL DISCUSSION: THE VALUE OF STANDARDS IN THE CONNECTED HOME

• Interoperability between devices as a future strategy for standards alliances • Exploiting the gateway as a key enabler in the smart home • Counting the devices in the house – how many are enough?

How to make them connect seamlessly? Ruth Wilson, Member Board of Directors, HGI Susan Schwarze, Board Member and VP Marketing, OSGi Alliance Joerg Eggink, Senior representative, DLNA Oliver Maiwald, Member of the Board, DECT Forum Danny Lousberg, Director of Software, Technicolor

16.10 NETWORKING COFFEE BREAK

THE FUTURE OF CONNECTED SERVICES

16:40 ADDRESSING FUTURE CHALLENGES FOR CABLECOS IN THE DIGITAL HOME

• Real life scenarios for future use of connected homes • Outlook at latest trends in consumer consumption • The role of the operator in the Digital Home • Battle or partnership with OTT Paweł Fecko, Sales and Customer Care Director, INEA, Poland

17:00 COOPERATION BETWEEN CE MANUFACTURERS AND SERVICE PROVIDERS TO DELIVER MULTI-SCREEN EXPERIENCE TO LARGE AUDIENCES

• Offering appealing interactive content discovery solutions • Outlining the differences between connectivity technologies and how these

communicate between each other • CE Manufacturers helping to take service providers’ business from a quad-play to a

fi ve-play or multi-play service provider Vassilis Seferidis, Director, European Business Development, Samsung Electronics

17:20 ENABLING FUTURE SCENARIOS FOR FULLY CONNECTED WORLD • Technology to sustain change and increase ARPU for service providers • Determining the future services in the digital home • Evolution of the products offered • Increasing the customer’s quality of life via new proposals Mirek Smyk, Managing Director, MSCG

17:40 CLOSE OF DAY ONE

EXCLUSIVE

OPPORTUNITIES FOR NETWORK SERVICE PROVIDERS

LAUNCH

EXCLUSIVE

Why are some players successful in selling services while others aren’t?

NEW

@DIGITALHOMEWS DIGITAL HOME WORLD SUMMIT IP&TV WORLD SERIES IP&TV WORLD SERIES


DAY TWO – WEDNESDAY 19TH JUNE 2013

08:30 REGISTRATION AND COFFEE

09:00 INFORMA WELCOME AND SPEED NETWORKING SESSION

09:05 CHAIRMAN’S INTRODUCTION Nick Thomas, Principal Analyst, Informa Telecoms & Media

LAUNCHING NEXT-GEN DIGITAL HOMES

09:10 CONVERGING ENERGY, SMART GRIDS AND TELECOMS • The necessity for new homes to achieve a truly smart environment • Looking at the Smart Meters Penetration rates and its Infl uence in Service Uptake • The opportunities for increased revenues for telecom operators if they include

smart services and partner with energy companies • Achieving future smart environments through joint efforts Vince Maret, Director, E-Lab, Bouygues

09:30 CREATING NEW CUSTOMER RELATIONSHIPS THROUGH THE SMART HOME FOR ENERGY COMPANIES

• Assessing the smart home opportunity for energy companies • Enabling active load management by gathering data on consumer consumption and

customer behaviour • Assessing the prerequisites for achieving profi tability: interoperability, reliability,

cost of infrastructure, smart appliances, market and regulation conditions. • The importance of partnerships, collaborations, eco-systems and standardization Jean-Paul Krivine, Project Director, Smart Energy - Smart Home, EDF

09:50 DIGITAL HOME DEPLOYMENT BY SMALL TELECOM OPERATORS • Creating the multimedia home, automated home and health home strategy • How to offer neat and simple service? • Avoiding big platforms that take years to deploy • Overview of real customer focused scenarios Antonio Rodríguez del Corral, Business Development Director, Mundo-R

10:10 M2M - ENABLING THE CONNECTED HOME - INNOVATIONS, TRENDS AND M2M APPLICATION SCENARIOS

• Driving M2M innovation for the connected home • Enabling and orchestrating the M2M ecosystem in the smart home market • Innovative and fl exible business models to create end-to-end solutions and value • Increasing productivity and effi ciency through secure and complete M2M solutions Jürgen Hase, Vice President M2M Competence Center, Deutsche Telekom AG


APPLICATIONS MAXIMISING USABILITY

11:30 CREATING A CONNECTED PRODUCT THAT CONSUMERS WANT AND NEED

• Overcoming challenges of complex SDK • How to achieve a service that really works? • Making money from ad based VoD on connected devices • Integrating OTT to overcome availability challenge Jakob Bøgh Sørensen, Head of On Demand, YouSee

11:50 LAUNCHING SECOND SCREEN APPS TO OFFER INTERACTIVE VOD • Maximising returns for content providers by offering increased VoD services to the

consumer • How Freesat enabled increased VOD and apps on <free time> • How VOD and apps support watching linear TV • Second screen apps enabling recording and managing channels remotely from home Emma Scott, Managing Director, Freesat 12:10 NEWS, RADIO AND DIY APPS TO CREATE IMMEDIATE

CONSUMER UPTAKE • Convenient TV app services to create value for consumers • News about public transport updates, weather and music in the morning setting the

scene for consumers’ trip to the offi ce • DIY app to help retailers engage the consumer and teach them how to do things in

the house by which enticing them to buy the products from the store Bruno Perreira, Director and Founder, TV App Agency

12:30 UTILISING APPS IN THE CLOUD TO DELIVER AN ENHANCED ENTERTAINMENT EXPERIENCE TO CONSUMERS

• Innovation – Offering services via multiple devices and channels such as cloud based apps enables digital content providers to stay ahead of the curve

• Gaining competitive advantage and reduce customer churn • Device expansion – how availability of more connected devices and better

connectivity, including the launch of 4G, is driving demand to access music streaming services from any device at any time

• How cloud computing is paving the way for more sophisticated apps with more processing power and memory

Alex Vlassopulos, Vice President, Commercial, Omnifone

12:50 NETWORKING LUNCH BREAK

IMPROVING LIFE QUALITY THROUGH REMOTE HEALTHCARE

14:10 ACHIEVING HEALTHCARE REFORM THROUGH REMOTE HEALTHCARE PROJECTS

• Mobile Information and knowledge portals for healthcare practitioners • Remote monitoring and education of chronic disease (i.e., diabetes, hyper tension,

COPD, arrythmia) patients via mobile communication technologies • User and patient friendly mobile health technologies • Cost effective use of latest communication technologies for a

sustainable m-health system Eda Uluca, Head of Division, Turkcell

14:30 THE GAME-CHANGING POTENTIAL OF HOME-BASED PATIENT CARES • Facilitating growth of home-based patient care and turning it into reality • Chronic disease remote management is quickly developing in US and changing the

nature of care coverage partly due to re-admission penalties • In many other countries medical device manufacturers are moving from a one-

shot “medical devices” strategy to “connected medical devices” strategy, primarily because reimbursement schemes are becoming available for these kinds of solutions

• Enabling the automatic fl ow of patient data from patient to caregiver via connected medical devices based on wireless and machine-to-machine technologies holds enormous promise, not only for changing healthcare systems, but for saving them altogether

Sébastien Marché, Director for Strategic Operations, Orange Healthcare

EVOLVING THE HOME NETWORK FOR SMART FUTURE

14:50 PLANNING FOR THE EVER INCREASING DEMANDS OF THE DIGITAL HOME SERVICES ON THE HOME NETWORK

• Overview of current mainstream home networking technologies, their performance and usage issues: Powerline; Wi-Fi; Wired

• Quick look at other home network solutions not usually used in the U.K. • Emerging ‘no new wire’ solutions and their potential performance: - 802.11ac; - HomePlug AV2 - G.hn Adrian Thurlow, Director, Creative Technology, BT

15:10 PANEL DISCUSSION: LEADING THE EMERGENCE OF NEW SERVICES IN THE DIGITAL HOME

• How to create technical services to mimic age old tradition of interacting • How to evolve the home network to accommodate services like media sharing

across platforms, energy management, security and remote healthcare • How to invest in the future of creating smart homes as part of a future vision

for smart world Jürgen Hase, Vice President M2M Competence Center, Deutsche Telekom AG Pavlina Kvapilova, Executive Director, Czech Television Tom Gardner, Wholesale Manager, Three Levente Málnay, CEO, Chello Central Europe


16:20 ADDING VALUE THROUGH SECOND SCREEN CONTENT • Defi ning how broadcasters need to evolve with the changing nature of the home

device and the consumer • Is the second screen an engaging way to reduce churn? • How useful are the companion devices for content discovery? • Creating synergies between devices for real timing and social User Experience Frederic Bonnard, VP New Media, France 24

16:40 PLANNING FOR THE FUTURE: PROVIDING THE CONSUMER PACKAGES ENABLING FUTURE SERVICES IN THE CONNECTED HOME

Julia Babkina, Director, Connected Home Products, Rostelecom

17:00 CREATING DIGITAL PROFILES AS A WAY TO PREPARE TARGETED MARKETING COMMUNICATION

• Different levels of IT literacy to make a difference in how you communicate to the consumer

• How to prepare the relevant consumer profi le: qualifying calls • Preparing the right customer care tools and reducing costs from computer wizards Mustafa Khanbhai, CEO, Seamlessly

17:30 CLOSE OF CONFERENCE

DON’T FORGET...As a delegate you have free access to the ‘Networking Tool’ before and after the event; allowing you to network with industry experts over a matter of weeks! For more information on the ‘Networking Tool’ please contact [email protected]

NEW

NEW

NEW Defi ning how broadcasters need to evolve with the changing nature of the home

NEW

@DIGITALHOMEWS DIGITAL HOME WORLD SUMMIT IP&TV WORLD SERIES IP&TV WORLD SERIES

• Create, maintain and enhance brand awareness with the most relevant audience

• Position your company as a market leader – build confi dence in your brand and boost commercial opportunities

• Generate hot leads - reach your target audience and meet key operator clients

• Network with the industry’s most infl uential contacts

• Stand out from your competitors

• Gauge market reaction to your services and products

CONTACT US TODAY TO SPONSOR OR EXHIBIT:Barry Killengrey, Sales ManagerT: + 44 207 017 5850 E: [email protected]

LEAD BY: Mustafa Khanbhai co-founder, Virgin Digital Help, active Governor of LSE and founder of consultancy agency, Seamlessly

Mustafa co-founded the Virgin Digital Help, a new start-up for Sir Richard Branson’s Virgin Group; he developed the company from a simple idea, raising venture capital and signifi cantly growing the international customer base in the UK and US.

He orchestrated a successful exit when the company was acquired in 2011. A personal challenge to champion consumers in the digital home, Mustafa created Seamlessly, a consultancy helping retailers, telecoms and technology companies create great services to support their customers.

Formally trained on the Mars Management Development Program, Mustafa has proven fi eld experience and a passion for building disruptive start-up opportunities within emerging consumer markets. He is an active Governor of The London School of Economics and a mentor to young entrepreneurs and start-ups.

KEY TOPICS COVERED INCLUDE:

Knowing the different levels of IT literacy: how do you communicate effectively to each customer group

Helping customers to help themselves through leverage of self-serve and automation

Enabling agents: Advice on tools, remote access and knowledge base to enhance agent support

The big ‘Up-sell’: What, when and how to monetise the customer

BENEFITS OF ATTENDING: The workshop is an interactive session providing essential insight into creating services to support consumers in the connected world. As an attendee, you’ll achieve the knowledge required to benchmark your customer support strategy and service proposition, improve resolution and NPS (net promoter scores), reduce calls and generate revenue, plus gain understanding into customer behaviour, and how to leverage this information to create the most accurate and effective marketing campaigns.

PRE-CONFERENCE WORKSHOP Monday 17th June

CREATING A DIGITAL PROFILE FOR CONSUMERS

WHO WILL YOU MEET AT

DIGITAL HOME WORLD SUMMIT?

Full Connected Home Value Chain

Consultants/Specialists/Advisors 6%

Telecom Operators 32%

Software Solutions 1%

Set Top Box/CE Manufacturer 5%

Semi-conductors/Chipsets/Components 5%

Security Solutions Provider 5%

Saas 6%

Research Analyst/Consultant/Press

10%

Remote Management Solutions 0.5%

New Media Service Provider 1%

Network Solutions Provider 1.5%

Industry Association 7%

Home Connectivity Solutions 3.5%

Gateway Software 3%

Energy Utility Provider 6%

OSS/BSS Solutions 0.5%

Encoding/Content Management Solutions

1%

DTT Solutions 0.5%

DVB/IP EPG Solutions 0.5%

Design Company 3%

Cloud-Based Platform Solutions 2%

Broadcaster 6%

Engineer/Technical 8%

CxO/Vice President/Board 27%

Director/Head/Manager 53%

Other 2%Press/Analyst 4%

“Digital Home World Summit covers all aspects of digital home strategies from key industry players”Manager, Strategy and Content, Belgacom

DIAMOND SPONSOR: ASSOCIATE SPONSORS: SILVER SPONSOR:

The plan is subject to change at the discretion of the event organiser.

CONFERENCEROOM

TO EXHIBITION

MEETING ROOM

MEETING ROOM

MEETING ROOM

MEETING ROOM

MEETING ROOM

REGISTRATION

AREA

RESERVED

Senior Level Attendance

PRE-CONFERENCE WORKSHOP

CREATING A DIGITAL PROFILE FOR CONSUMERSNEW

!


EXHIBITING AT DIGITAL HOME WORLD SUMMIT IS THE MOST EFFECTIVE AND EFFICIENT MARKETING ACTIVITY AVAILABLE TO YOU – MEET MULTIPLE CONTACTS AND CONDUCT FACE-TO-FACE MEETINGS ACROSS THE TWO DAYS:

Running throughout the Summit, enabling you to break the ice with other delegates in a fun and structured way.

NETWORKING CIRCLE - BRAND NEW FOR 2013!

44% OPERATOR DELEGATE ATTENDANCE

OVER 200 DECISION MAKERS

80% C-LEVEL

32 COUNTRIES

REPRESENTED

MEETING ROOM

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T PARTNERSHIPS: THE KEY TO UNLOCKING SMART-HOME SUCCESSA growing number of broadband providers are looking to extend connectivity to energy, security, white goods and other common household features as a means to increase average revenue per user and reduce churn. But multiple problems with the so-called smart home mean operators need to read just their ambitions, keep prices low and seek out partners rather than going it alone.

Perhaps the biggest stumbling block for any company looking to launch a smart-home service in the near future is that the market can be described as immature, if not nascent. There are only a few eager early adopters willing to invest the time and money in making their homes smart. For operators in particular, the problem lies in convincing users that the provider of their telecoms and TV will be a capable supplier of such services.

But some operators are succeeding. Verizon is a prime example of an operator successfully pushing limited smart-home services to its subscribers. However, it has done so using a very low monthly fee. AT&T’s and Verizon’s cable rivals have been quick to respond, either by tweaking their own services – often focused on security – or by launching an equivalent offer. But these rivals are charging a much higher monthly fee. It remains to be seen whether users will be willing to pay these additional costs.

Offer a smart pipe, not a smart homeInforma Telecoms & Media remains skeptical about predictions of strong growth in the smart-home market in the coming years. The market is small and will grow, but at a rate slower than some operators have forecast. Churn might well be reduced, but if operators are not careful, the associated costs of rolling out smart-home services could wipe out any additional revenues.

Instead of offering their own services, operators should seek out companies specialized in the building blocks of the smart home, such as utilities, security fi rms, white-goods manufacturers and dedicated startups (see fi g. 1). This approach enables operators to use their core assets and knowledge for new revenues, rather than having to heavily invest in and subsidize new equipment merely to retain new subscribers. In addition, Informa believes that any closed or “walled garden” services will ultimately be overtaken by open platforms that let customers pick and choose from an array of third-party smart-home services (see fi g. 2).

Fig. 1: Smart-home entrants’ strengths scorecard, 2012

Fig. 2: Smart-home market development

SOURCE: Informa Telecoms & Media

Convergence a must for many servicesFor many smart-home services, a mobile element will be essential. Health care and assisted living, where a constant connection will signifi cantly improve the service on offer, are classic examples. There is, for instance, little need for a heart monitor that can report a heart attack only inside the home. So operators should be quick to break down any arbitrary divisions between their home and mobile services and instead focus on offering smart-lifestyle packages that exploit connectivity everywhere.

For more information please visit our Informa Telecoms & Media’s Intelligence Centre www.informatandm.com/ic/© Informa UK Ltd 2013. All rights reserved For more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst Community group on LinkedIn www.informatm.com/linkedin or follow us on Twitter www.twitter.com/informatm.

18 – 19 June 2013 Hilton Paddington, London

HOW TO REGISTER:

50% Visit: www.digitalhomeworldsummit.com Bookings hotline: +44 (0) 20 7017 5506 Email customer services: [email protected]

DISCOUNT FOR OPERATORS,

ISPS AND CONTENT PROVIDERS

Early Bird delegate fee Telecom operators, ISPs and content providers

• Full Event: £1,699 + VAT @ 20% • Full Event: £850 + VAT @ 20%

• Conference Only: £1,399 + VAT @ 20% • Conference Only: £699 + VAT @ 20%

• Workshop: £599 + VAT @ 20% • Workshop: £599 + VAT @ 20%

Price available for registration before 7th May 2013

Standard delegate fee Telecom operators, ISPs and content providers

• Full Event: £1,899 + VAT @ 20% • Full Event: £950 + VAT @ 20%

• Conference Only: £1,499 + VAT @ 20% • Conference Only: £750 + VAT @ 20%

• Workshop: £699 + VAT @ 20% • Workshop: £699 + VAT @ 20%

Price available for registration on or after 7th May 2013

I am unable to attend, please send me access details to view the events documentation online at £325 + VAT @ 20% EVENT CODE: I799E

For full terms and conditions please visit www.digitalhomeworldsummit.com/termsandconditions Informa is PCI compliant and for security reasons now only accept credit cards payments via the event website and on the phone.


“Digital Home World Summit covers all aspects of digital home strategies from key industry players”Manager, Strategy and Content, Belgacom This article has been

created by Informa Telecoms & Media’s Senior Analysts. For more information and to download the Beyond connectivity - Ten strategies for competing in a post-Web world white paper visit: www.informatandm.com/beyondconnectivity

SOURCE: Informa Telecoms & Media

FOR OPERATORS,

GROUP DISCOUNTS AVAILABLE


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