Developing Great Content

for YOUR Website

• Getting a great structure in place

• What are your potential clients looking for?

• What works in terms of great content?• Google Analytics

Introduction…

Getting a great structure in place

How do business’ do it?

1

• Look at some examples of websites that you like

• Know which area of YOUR business fits into which area of YOUR website

• People love people YOUR About pages will be HUGE

• Remember that business is about YOU

• YOUR business does something – Explain this on the homepage

• Cover YOUR bases…– Homepage– Services / What do I do / Products– Portfolio– About Me / About Us– Blog– Testimonials– Contact Me / Contact Us– Terms & Conditions of Trade

• Size matters(!) – Check how your website looks on different screens

• Mobile menu produces a LONG list• Keep homepage text short and sweet

– People have short attention spans and need to read what you do in 5 seconds or less!

• Video content – Homepage / Testimonials / Blog posts

• Case Studies work• Testimonials are key

• Quick look at SEO–Web design Leicester–Web designer Leicester–Website design Leicestershire–Website design Leicester–Web design Leicestershire

2 What are your potential clients looking for?

Tricks you need to know!

• About Me page– Is about YOU!–Why did you start the business?–What drives YOU?–What qualifications / experience do you

have?– Quirks? (See Print Monkey)

• Blog posts– Article which can be a little different

than what you are selling– Show your expertise in writing– Bring in what’s been happening– Reportage with an opinion– Beginning, middle and an end– Once you’ve blogged – Tell social media

about this >> Online Marketing…

Tips and Tricks

• Write for the eye not what you believe is good for SEO

• YOUR website is to convert someone contacting YOU for your business to do the something you said that it does –Make that happen!

• Be clear on your call to action• Landing pages are different

Tips and Tricks

• Full postal address with mean your business is real

• Phone number on every page• Social media links keep hidden• All content that your write has your

copyright – Add this to the footer of your website

• HTML sitemap is good for SEO

Tips and Tricks

• On page content – 3 paragraphs and then call to action

• Images speak louder than words

3 What works in terms of great content?

Over to Google Analytics…

Let’s look at some real time results…

• Over to Google Analytics• What are the most popular pages?• Can see where your marketing has

been working – Or not!• Change what isn’t working• Aim to update content every 6

months• Blog once a month

Thank you for listening…

Any Questions?

@letmeorganiseu