Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December...
Transcript of Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December...
![Page 1: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/1.jpg)
Developing effective newsletters
1 December 2015
Alison Brindle and Jacqueline Pumphrey
Medical Sciences Division
![Page 2: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/2.jpg)
Today’s session:
• Group exercise 1
• Practicalities
• Group exercise 2
• Best practices
• Q&A
![Page 3: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/3.jpg)
Group exercise 1
![Page 4: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/4.jpg)
Is a newsletter the right tool?
![Page 7: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/7.jpg)
![Page 8: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/8.jpg)
What do you want the
newsletter to do?
![Page 9: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/9.jpg)
![Page 10: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/10.jpg)
MSD Weekly Events Digest
![Page 11: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/11.jpg)
Do you have the resources?
![Page 12: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/12.jpg)
What format will your
newsletter have?
![Page 13: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/13.jpg)
![Page 14: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/14.jpg)
If e-newsletters, have you
considered….?
![Page 15: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/15.jpg)
E-newsletters – be aware of the risks
Data protection:
Minimise the data held (eg just to email address) and
observe all data protection requirements -
https://ico.org.uk/for-organisations/marketing
Restrictions on email marketing – https://ico.org.uk/for-
organisations/marketing
Lack of clarity where data hosted outside EU
Legal liability:
Standard terms and conditions of e-newsletter providers
Consider alternatives, eg:
Sympa mailing list system to manage mailing lists
HTML templates
Google docs or webpage click-throughs
Social media?
![Page 16: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/16.jpg)
Created in Word, pasted into Outlook
![Page 17: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/17.jpg)
Created using an Outlook template
![Page 18: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/18.jpg)
Created in Word, converted to pdf
![Page 19: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/19.jpg)
Group exercise 2
• Is a newsletter the right tool?
• What do you want the newsletter to do?
• Do you have the resources?
• What format will your newsletter have?
• If e-newsletters, have you considered….
which provider to use, data protection,
liability issues, opt/opt out regulations, using
alternative methods etc.?
![Page 20: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/20.jpg)
Best practice
• Send it at the same time each week/month
• Keep the design consistent
• Content is key
• Think about your subject line and headings
• Use standard journalistic techniques
• Test all the links
• Archive back issues
• Evaluate
![Page 21: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/21.jpg)
![Page 22: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/22.jpg)
![Page 23: Developing effective newsletters 1 December 2015 · Developing effective newsletters 1 December 2015 Alison Brindle and Jacqueline Pumphrey Medical Sciences Division . ... Standard](https://reader034.fdocuments.net/reader034/viewer/2022042221/5ec7c0438789c43c93295b9b/html5/thumbnails/23.jpg)