DEVELOPING A DIGITAL IDENTITY FOR CAREER ENHANCEMENT · 2019-12-02 · IMPORTANCE OF DIGITAL...
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DEVELOPING A DIGITAL IDENTITY FOR CAREER ENHANCEMENT Tang Choy Career Consultant Ryerson University @ContactConf | @tangchoy | #ContactConf2015
Transcript of DEVELOPING A DIGITAL IDENTITY FOR CAREER ENHANCEMENT · 2019-12-02 · IMPORTANCE OF DIGITAL...
DEVELOPING A DIGITAL IDENTITY FOR CAREER ENHANCEMENT Tang Choy Career Consultant Ryerson University
@ContactConf | @tangchoy | #ContactConf2015
AGENDA
Introduction Importance of digital identity
Personal Branding Creating a personal brand online Inappropriate online content Examples of branding using social
Online Engagement Networking and building community
Conclusion / Q & A
IMPORTANCE OF DIGITAL IDENTITY FOR CAREER ENHANCEMENT
93% of recruiters will check a candidate’s social profile before hiring
Passive candidate recruiting
Consistent personal branding
55% of recruiters have reconsidered a candidate after reviewing their social profile
Social recruiting
Source: Jobvite Social Recruiting Survey 2014
“Personal brand is what people say about you when you leave
the room.”
- Jeff Bezos, Amazon.com founder and Washington Post
owner
HOW TO CREATE A PERSONAL BRAND
1. Self-Assessment 2. Research 3. Audit Yourself 4. Identify Platforms 5. Engage 6. Be Consistent
• Reaching Out • Being a Thought Leader • Staying in Touch
TIPS FOR REACHING OUT ONLINE
Mention how you met or the name of a mutual contact
Refer to an area or interest that you share in common (e.g. similar department, both alumni of a school)
Comment on a project / initiative that the individual or organization is involved in
Close with a call to action!
TIPS FOR THOUGHT LEADERSHIP ONLINE
Create engaging content that showcases your expertise and connects with your audience
Share information/content (i.e. articles, photos, videos) that your network will find useful or interesting
Ask and answer questions to demonstrate your knowledge and willingness to exchange ideas
Show your personality! Share quotes and anecdotes
ONLINE NETWORKING CHECKLIST Join/follow/connect with groups and individuals online
Stay up-to-date with your network. Check LinkedIn, Twitter, etc. frequently and post status updates.
Download social networking apps, get push notifications and stay connected on your phone!
Post relevant links/articles, comment and like posts
Use hashtags (Twitter) to track conversations
PERSONAL BRANDING: BE CONSISTENT Try to secure the same username on different platforms
Use the same professional headshot on different platforms
Incorporate similar keywords across online profiles and during in-person meetings
Maintain a positive tone for posts
Always claim your vanity URL (if possible)
CONCLUSION
