Develop Eco Tourism in Dong Nai Province Final

8/4/2019 Develop Eco Tourism in Dong Nai Province Final

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Dong Nais tourism

Potential to develop(Marketing Plan)

Group 6:

Nguyen Thi Kim CucNguyen Thi Thu HaLe Vinh HoaNguyen Trung HieuTran Van LongLuu Thu Quang

Do Khac Thanh


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Table of Contents

I. Descriptions on Dong Nai and its tourism

II. Strategic Focus and Plan1. Mission2. GoalsIII. Situation Analysis1. SWOT analysis2. Competitor analysis3. Customer analysis

IV. Product Market Focus1. Marketing and Product Objectives2. Target Markets3. Points of difference4. PositioningV. Marketing program1. Product Strategy

2. Price Strategy3. Promotion StrategyVI. Financial Data & Projections1. Past sales revenues2. Ten-year projectionsVII. Implementation PlanVIII. Evaluation and Control

IX. Appendices


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DESCRIPTIONS

About Dong Nai: A province in the eastern region of South VN. Road system is convenient. Many industrial trees: coffees, rubbers, fruit trees & short-termindustrial trees.

An industrially developed province, attracting lots of FDI.About Dong Nais tourism: Lots of ecological tours to forests or fruit tree gardens,waterfalls, lakes, etc. 5 organized tours:

Tours on the Dongnai River

Tri An- Ma Da ToursLong Khanh Xuan Loc ToursDinh Quan Nam Cat Tien ToursLong Thanh Nhon Trach Tours


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Strategic Focus & Plan

MISSION

-Develop quickly and sustainably the tourismindustry, becoming an important economicindustry, to come to a key industry.-Be suitable with the provinces socio-economic

strategies.-Be put in a close relationship with HCMC and

surrounding provinces tourism.

GOALS

-Tourism Revenue: increase 14.5%/year-Tourist: increase18.5%/year


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Situation analysisSWOT Analysis

Strengths: Natural diversity

Diversified plant animal system Cat Tien National Park has been listed by UNESCO as the411th biosphere Reserve Zone in the world Wild beauty

Weaknesses: Far from HCM city

Limited services The return rate of tourist is low

Opportunities: The trend of eco-tourist increases Received the attention of government Transportation system to Nam Cat Tien is getting more

convenientThreats: Climate change Awareness of forest protection

of tourist


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Situation analysis

2. Competitor analysis- Madagui tour- Can Gio Tours- Eco tours of mangrove forest in Ca Mau

3. Customer analysis


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1. Marketing and Product Objectives:

- Improve and boosting Dong nais tourism, attracting more tourist bothlocal and surrounding provinces, even foreigners.

- Attracting more FDI on tourism.2. Target Markets

- Local tourists and surrounding provinces tourists, esp is HCMC- Develop market for foreign visitors, paying attention to

experts, businessmen, and foreigners come to do business- Exploit the potential market of youths,workers in industrial zones, pupils and students.

3. Points of difference- Having diversified tours with high mountains and thick forests,

immense waterways and diversified cultural heritages.- Lots of pagodas and temples with typical architectures.

- Adventurous tours, closely-fruited hicks as well as traditional craftsproducts.

4. Positioning- Focus on developing eco-tourism in combination with culture-based

tourism.

Product-Market Focus


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Marketing program

1. Product StrategyRelax

Visiting & relaxation tours: Giang Dienwaterfall, Buu Long tourism&Culturalcenter, etc.- Forest ecological tours: Cat Tiennational Park, etc.-Orchard tours: Tan Trieu grapefruit

village, Long Thanh and Long Khanhfuite gardens.

2. Price StrategyAt present, price of tours is relativelycheap and suitable.


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3. Promotion Strategy

- Focuses on associating developmentof culture-based tourism with

adventurous tours via mass media.- Coordinate with communicationagencies.- Encourage schools in the province toheld ecological tours for their studentsor practical studying tours such asvisiting Dong Nai museum, library, etc.- Publishing tour guide document,

tourism map, document films to touristsand introduce Dong Nais tourism at

conferences, seminars, fairs that theprovince attend.

Marketing program

Fi i l D & P j i


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Financial Data & Projections

1. Past sales revenues(Billion VND)

Year2003 2004 2005 2006 2007

Total tourist revenue 140.10 133.00

101.36

168.5 210.04

% -5.06 23.79 -66.23 -24.66

(Billion VND)

Year2003 2004 2005 2006 2007

Total tourist investment 23.279 11.144 8.350 19.655

22.881

(Source: Department of Culture, Tourism, and Sports of Dong Nai)

2 T j ti


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GIANG DIEN WARTERFALL

2. Ten-year projections

(Billion VND)

Year2010 2011 2012 2013 2014 2015 2020

Ecotourismturnover

173.50

203.95

239.51

281.47

330.67

388.54

777.08

Local 171.35

201.45

236.52

278.00

326.58

383.70

767.40

(Thousand individual)

Year2010 2011 2012 2013 2014 2015 202

0

Total tourist 945 1129 1349 1613 1927 2303 4607

Local 938 1122 1340 1602 1914 2288 457

6

(Source: Department of Culture, Tourism, and Sports of Dong Nai)

The projections reflect the continuing groth in number of tourists and increasing turnover.
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Buu Long Culture Tourism Center

Implementation Plan- Support policies from the provincal authorities.

- Attracting FDI, besides encouraging the provincialresidents and business to invest in tourism projects.

- Boosting marketing and public relations.-Increasing the service quality of tourism places.

Evaluation and Control-Number of sales/turnover and tourists will be totalized monthly.

-Target of turnover and tourists is set quarterly.

fter each quarter, there will be a comparison between real and target numbers.-The department of culture, tourism and sports of Dong Nai

will be in charge of controlling.

Appendices- List some of Restaurant - Hotel - Inn

- Tourism map of Dong Nai
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Thank you for your attention

Develop Eco Tourism in Dong Nai Province Final

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