Personal brand is central to professional success. This workshop

provides you with tools to turn your passions and knowledge into

authentic thought leadership. You’ll learn how to build and

leverage your profile to amplify and support the growth of your

organisation, attract new business and further your career.

Course Overview

Identify clear personal and promotional objectives and map out

a plan that will achieve those goals.

Understand what makes great content. Identify your signature

topic, develop your voice and learn how to establish yourself as

a thought leader.

Create and/or edit an ideal professional bio for use across all

your personal brand endeavours.

Set-up and leverage online networks that are relevant to you

including LinkedIn, Medium, Twitter and Facebook to amplify

your message. You will leave this workshop with everything in

place and a road map for maintaining a powerful social

presence.

Learn how to attract and deliver relevant speaking

engagements.

Understand how media works and how to position yourself as a

go to person for journalists.

Understand how to leverage your personal brand to support

your professional career objectives.

Learn how to protect your personal and professional reputation

online and navigate the social landscape without compromising

your professional or your personal identity

Course Outcomes

Fleur is the Founder of PR Agency Launch Group

and a founding member of TEDxSydney. During the

past twenty years she has worked closely with the

C-suite of Australia’s leading brands, helping build

the profiles of business and thought leaders from

some of the world’s most innovative brands

including TED.com and TEDx, the Olympic Games,

the Winter Olympics and the Commonwealth

Games, the Seven Network, ABC Television and

FOXTEL’s Multi Channel Network. She has worked

with thought leaders and icons of personal

branding such as Richard Branson and Paris Hilton

and Ian Thorpe. Fleur has worked as a journalist in

Australia, the United States and New Zealand.

About Fleur Brown

Suitable forCorporate executives looking to enhance their

profile and secure a more senior position.

Partners and associates who understand the

importance of personal brand to attract and retain

business.

Executives with ‘business development’ as a key

part of their role.

Business owners and founders looking to raise the

profile of their business for customer growth,

recruitment or capital raising.

Employees who want to better support and amplify

the messages of their organisation.

Professionals looking to transition careers or

organisations and need to elevate their profile or

build a bridge to a different position

Develop a powerfulpersonal brand Fleur Brown I Cofounder TEDxSydney

If you have any questions about this course or would like to make a group booking,please email hello@zambesi.com

Develop a powerful personal brandFleur Brown I Cofounder TEDxSydney

Why do you need to raise your profile?

What benefits can flow from this for you and /or your current business brand?

Who is your audience?

Set some achievable 12-month targets

Understand your strengths, boundaries and natural limitations

Course CurriculumModule 1: Define your goals

Review some successful case studies

Select the right photo

Summarise your expertise in a compelling way

Use your bio to build a bridge to the ‘future you’

Describe yourself using the language of impact and influence

Identify where the long and short versions of your bio need to be used

Module 2: Build a great bio – the cornerstone of personal brand

Examples of great profiles which are built on thought leadership, not ‘selling’

Map the topics where your expertise and experience meets your passion

Map the competition – then create a fresh conversation

Identify 3 – 5 ways of bringing this topic or theme to life across channels such as: speeches, articles, white

papers, media, website, blog or social posts

Module 3: Find your signature topic(s)

An overview of key social channels and how and when to use each

Upgrade your LinkedIn profile in class and learn future tips and tricks

Set-up or upgrade your Twitter channel

Set-up your Medium channel

Create a plan for Facebook (if appropriate)

Plan a personal website (if appropriate) or contribute to your company website content

Module 4: Set up your online channels

If you have any questions about this course or would like to make a group booking,please email hello@zambesi.com

Identify and track what your target audience is interested in

Create an outline (participants can work on a speech or presentation, an article or blog post or a white paper)

How to identify and use your authentic voice

Tricks for getting your content finished

When to bring in a third-party professional or editor

Module 5: Create Great Content

How to get more gigs on the paid and unpaid speaking circuit

How and when to consider publishing a paper or a book

Is your content right for media?

How to contact and use the media as a channel

Establishing a plan – how often should you self-publish content via blogs / website etc?

Module 6: Find your forums

This one-day workshop is limited to twelve participants, enabling Fleur to facilitate one-on-one and group feedback as you develop your

unique personal brand. This course is interactive and involves doing the work to set up your brand on the day. Participants need to bring

a laptop computer. The workshop is held in an awesome large boardroom in your city's CBD and runs from 9 am– 5.00 pm with short

breaks. Lunch and morning tea is provided.

Course Logistics

Conclusion: Bringing it all together into a 12-month content plan

Develop a powerful personal brandFleur Brown I Cofounder TEDxSydney

If you have any questions about this course or would like to make a group booking,please email hello@zambesi.com